[Tokai Region Exclusive] Celebrating the 150th Anniversary of Mie Prefecture's Founding! A Grand Gathering of Exquisite Gourmet from the 'Land of Beauty' (Umashikuni)! 'Umaiyan! The Taste of Mie' Fair Featuring Local Gourmet and Onigiri with Prefectural Aosa Seaweed Starts Tuesday, April 14th

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kensuke Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords it has continuously worked on, the company will operate under the slogan "Ichiban Challenge." As part of its efforts to become the "most loved in the region," and to commemorate the 150th anniversary of Mie Prefecture's founding, FamilyMart will release five products using ingredients and regional menus from Mie Prefecture. These will be available from Tuesday, April 14, 2026, at approximately 2,800 FamilyMart stores in the Tokai region (Aichi, Gifu, Mie, and some stores in Shizuoka) and the Kansai region (Shiga, some parts of Kyoto, and some parts of Wakayama). ■ Celebrating the 150th Anniversary of Mie Prefecture with products featuring regional menus and prefectural ingredients! In commemoration of the 150th anniversary of Mie Prefecture's founding on Saturday, April 18, 2026, we will release five special products that allow customers to fully enjoy the charm of local ingredients and popular regional dishes. The lineup of regional menus includes the "Yokkaichi Tonteki Association Certified Yokkaichi Tonteki Bento," known for its rich flavor beloved by locals, and the "Kameyama Miso Yaki Udon Honpo Certified Kameyama Miso Yaki Udon." For products using prefectural ingredients, we will release the "Hand-rolled Onigiri with Mie-produced Aosa Nori Tsukudani." It is simply seasoned with soy sauce and light brown sugar to bring out the aroma of the sea. In the bakery section, the "Strawberry Milk Fluffy & Chewy Roll," using "Kaorino" strawberries from Mie Prefecture, is finished with a soft and chewy texture. The dessert, "Mie Prefecture Ise Tea Double Cream Puff," is a rewarding treat where you can luxuriously enjoy the fragrant taste of Mie's Ise tea, made with a satisfyingly hefty specification, approximately 1.3 times the weight of our regular product (*). The packaging features the Mie 150th Anniversary logo, adopting a special design that communicates the diverse charms of Mie. Let's all celebrate this memorable milestone, which connects our thoughts to the future, with products filled with local deliciousness. *Comparison with the "Plenty of Cream Double Cream Puff." 【Product Details】 【Product Name】Yokkaichi Tonteki Association Certified Yokkaichi Tonteki Bento 【Price】 739 yen (798 yen including tax) 【Release Date】 Tuesday, April 14, 2026 【Release Region】 Gifu, Shizuoka (some stores), Aichi, Mie, Shiga, Kyoto (some stores), Wakayama (some stores) 【Content】 A product certified by the Yokkaichi Tonteki Association. A thick and satisfying pork loin is paired with a sweet and savory Tonteki sauce based on Worcestershire sauce. *Limited quantity 【Product Name】Kameyama Miso Yaki Udon Honpo Certified Kameyama Miso Yaki Udon 【Price】 510 yen (550 yen including tax) 【Release Date】 Tuesday, April 14, 2026 【Release Region】 Gifu, Shizuoka (some stores), Aichi, Mie, Shiga, Kyoto (some stores), Wakayama (some stores) 【Content】 A product certified by the Kameyama Miso Yaki Udon Honpo. It is seasoned with a base of bean miso, which is familiar in the region. With about 300g of noodles, it is a voluminous and satisfying dish. *Limited quantity 【Product Name】Hand-rolled Onigiri with Mie-produced Aosa Nori Tsukudani 【Price】 212 yen (228 yen including tax) 【Release Date】 Tuesday, April 14, 2026 【Release Region】 Gifu, Shizuoka (some stores), Aichi, Mie, Shiga, Kyoto (some stores), Wakayama (some stores) 【Content】 Uses "Mie-produced Aosa" seaweed. This hand-rolled onigiri features a filling of nori tsukudani (seaweed paste) that is simply seasoned with soy sauce and light brown sugar, allowing you to enjoy the sea aroma of the aosa. *Limited quantity 【Product Name】Strawberry Milk Fluffy & Chewy Roll with Mie-produced Kaorino Strawberries (4 pieces) 【Price】 184 yen (198 yen including tax) 【Release Date】 Tuesday, April 14, 2026 【Release Region】 Gifu, Shizuoka (some stores), Aichi, Mie, Wakayama (some stores) 【Content】 Uses "Mie-produced Kaorino strawberries." A jelly made from "Kaorino strawberries" is rolled into a fluffy, chewy, milk-flavored dough and baked. *Limited quantity 【Product Name】Cream-たっぷり！Mie-produced Ise Tea Double Cream Puff 【Price】 230 yen (248 yen including tax) 【Release Date】 Tuesday, April 14, 2026 【Release Region】 Gifu, Shizuoka (some stores), Aichi, Mie, Shiga, Kyoto (some stores), Wakayama (some stores) 【Content】 Uses "Mie-produced Ise tea." A double cream puff with both custard cream and whipped cream made using Ise tea. It features the deep and astringent taste characteristic of Ise tea. *Limited quantity *Images are for illustrative purposes. *As this is a product eligible for a reduced tax rate, the price including tax is displayed with an 8% consumption tax. *Product price, release date, and specifications may vary by region. *Some products may not be available in certain regions and stores. FamilyMart, under the slogan "Anata to, Kombini ni, FamilyMart" (With you, at the convenience store, FamilyMart), aims to be an indispensable place that goes beyond convenience, staying close to the community and connecting with each customer like family. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　End ■ About the 150th Anniversary of Mie Prefecture's Founding On April 18, 2026 (Reiwa 8), Mie Prefecture will celebrate 150 years since its establishment. It has been 150 years of overcoming repeated disasters and wars through the unity of its citizens, preserving tradition while developing industry. With the message of connecting this steady progress to the future, various initiatives will be implemented. ■ About the Yokkaichi Tonteki Association "Yokkaichi Tonteki" was certified as a "100-Year Food" by the Agency for Cultural Affairs' Food Culture Promotion Project in Reiwa 4 (2022). Eaten in Yokkaichi since shortly after the war, Yokkaichi Tonteki has supported the energy and smiles of the hard-working citizens of Yokkaichi. In Yokkaichi city, there are many restaurants that serve this soul food of the citizens. We want people to know the wonderful city of Yokkaichi! We want to connect this wonderful town, and tomorrow, to the next generation! This is a volunteer organization active with such thoughts. Yokkaichi Tonteki Association Website: https://tonteki.com/ ■ About the Kameyama Miso Yaki Udon Honpo "Kameyama Miso Yaki Udon" was certified as a "100-Year Food" by the Agency for Cultural Affairs' Food Culture Promotion Project in Reiwa 6 (2024). The "Kameyama Miso Yaki Udon Honpo" is a citizen activity group promoting town revitalization in Kameyama City, Mie Prefecture, with the local gourmet dish Kameyama Miso Yaki Udon. Kameyama Miso Yaki Udon Honpo Website: https://kirakame.sakura.ne.jp/misoyaki/ ■ The thought behind "Ichiban Challenge" FamilyMart will celebrate its 45th anniversary in September 2026. To continue being the "number one" choice for customers by adapting to the changing times and going beyond the framework of a convenience store, we have adopted the new slogan, "The 'Ichiban Challenge' to create many of your number ones." Under this slogan, we will continue FamilyMart's greatest challenge ever, based on eight fields: "delicious," "a little bitお得 (economical)," "exciting and fun," "find something wonderful," "innovative and cutting-edge," "environmentally friendly," "a great place to work," and "loved by the community." 45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html