FamilyMart's "Super Mochi-Mochi Bread" Series, Selling Approximately 4 Units Per Second, Launches Chocolate Melon Bread & Cheese Bread on Tuesday, April 14th. Approximately 80% Expect "A Friend in Busy Times" from the Satisfying Chewy Bread!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that it has continuously worked on, the company will operate under the slogan "Ichiban Challenge" (Number One Challenge). As part of its efforts to achieve "Ichiban Oishii" (Number One Delicious), we are pleased to announce that three types of "Super Mochi-Mochi Bread" from the popular "Famimaru Bakery" series, which have evolved into an unprecedented "super chewy" texture, are selling at a rate of approximately 4 units per second (※1) and are highly popular with customers.

※1 Cumulative sales performance of "Mochi-Mochi Texture Caramel Donut," "Mochi-Mochi Texture Whipped Anpan," and "Mochi-Mochi Texture Pizza Bread" for 6 days from Tuesday, April 7th to Sunday, April 12th, 2026.

Furthermore, as a new lineup in the "Super Mochi-Mochi Bread" series, two new products, "Mochi-Mochi Texture Chocolate Melon Bread" for 158 yen (170 yen including tax) and "Mochi-Mochi Texture Cheese Bread" for 184 yen (198 yen including tax), will be released on Tuesday, April 14th, at approximately 16,400 FamilyMart stores nationwide.

※Specifications and prices may vary by region.

Approximately 80% feel "busy and pressed for time." During busy periods, people seek not only to satisfy hunger but also "a change of pace" and "comfort" from their meals!

FamilyMart conducted a "Survey on Meals and Textures during Busy Times" targeting 800 men and women in their 20s to 50s across Tokyo and three surrounding prefectures to delve deeper into the emotional changes brought about by the "mochi-mochi texture," a characteristic of "Super Mochi-Mochi Bread."

When asked, "Do you ever feel 'busy and pressed for time' in your daily life (work, housework, childcare, studies, etc.)?" a total of 78.2% responded "Very often" or "Sometimes," revealing that approximately 80% of people experience daily busyness.

Furthermore, when asked, "To what extent do you expect meals during busy periods to not only satisfy hunger but also serve as 'a change of pace' or 'comfort'?" 76.5% responded "Strongly expect" or "Somewhat expect." This highlights the modern person's view of mealtime not just as nutritional intake, but as an oasis for the mind.

The No. 1 texture that seems to calm the mind is "mochi-mochi" (chewy and springy)!

When asked, "What texture do you feel is most likely to 'calm your mind' when you are busy or stressed?" "Mochi-mochi" received 49.3% of support, ranking first with nearly half of the respondents. This suggests a strong connection between the "mochi-mochi" texture and the image of calming people's minds.

Approximately 80% responded that "mochi-mochi textured bread" is a friend in busy times! Especially among women in their 40s who struggle daily, it received overwhelming support of approximately 90%!

When asked, "How do you think eating 'mochi-mochi textured food' changes your mood? (Multiple answers allowed)" many responses included "Feeling a sense of security from the soft elasticity (45.6%)" and "Feeling satisfied and relaxing from tension (42.4%)."

Indeed, when asked, "Do you think 'mochi-mochi textured bread' that not only satisfies hunger but also calms the mind (stress) would be a friend in busy times?" approximately 80% (77.7%) responded "Strongly agree" or "Somewhat agree." Particularly among women in their 40s, this percentage reached approximately 90% (88.0%), revealing that "mochi-mochi textured" bread is expected to be a friend that creates "mental space" for busy modern people.

"Mochi-mochi" texture is a strong ally during work, housework, and study breaks!

When asked, "Please share any experiences or anecdotes where you felt stress relieved or comforted by eating 'mochi-mochi textured bread,'" many specific episodes were received where the chewy texture of bread led to a change of pace and mental space in their busy daily lives.

[Episodes from the survey (excerpted from free responses)] ※Some expressions and typos have been adjusted and excerpted to improve readability without losing meaning. ・"Amidst the hustle and bustle of childcare, I ate bread during a short break, and the sweetness and deliciousness calmed my mind, allowing me to approach subsequent tasks with a brighter mood." (34-year-old female) ・"When I was having a tough time at work. I ate chewy bread and thought, 'Oh!' It was a change of pace and gave me energy." (47-year-old male) ・"The morning's work was hectic, (omitted) my mind was full of work progress and I had no appetite, but it was so delicious that I wanted to eat more, and once I finished, I felt a mental space to go buy delicious bread again." (43-year-old female) ・"Returned home after finishing early morning work. I ate mochi-mochi textured bread, and the elasticity tasted delicious, my hunger was satisfied, and my tension was relieved. I felt motivated to do housework afterwards." (57-year-old female) ・"I ate bread before a test, and my tense feelings were somewhat relieved, and I became more positive." (30-year-old male)

[Survey Outline] Organizer: FamilyMart Survey Name: Survey on Meals and Textures during Busy Times Survey Period: March 16th - March 19th, 2026 Target Audience: Men and women in their 20s to 50s in Tokyo and three surrounding prefectures Number of Samples: 800 people (evenly distributed by gender and age group) Survey Method: Internet survey

[Product Details]

[Product Name] Mochi-Mochi Texture Chocolate Melon Bread [Price] 158 yen (170 yen including tax) [Release Date] Tuesday, April 14th, 2026 [Release Region] Nationwide [Content] Chocolate melon bread with chocolate chip-filled mochi-mochi textured dough covered with chocolate biscuit dough. ※Specifications and prices may vary in Okinawa Prefecture.

[Product Name] Mochi-Mochi Texture Cheese Bread [Price] 184 yen (198 yen including tax) [Release Date] Tuesday, April 14th, 2026 [Release Region] Nationwide [Content] Cheese bread with cheese cream containing diced cheese wrapped in mochi-mochi textured dough, topped with shredded cheese. ※Specifications and prices may vary in Okinawa Prefecture.

※Images are for illustration purposes only. ※For products subject to reduced tax rates, the tax-inclusive price is displayed at 8% consumption tax. ※Product prices, release dates, and specifications may vary by region. ※Some products may not be available in certain regions and stores.

"Super Mochi-Mochi Bread" Product Website URL: https://www.family.co.jp/campaign/spot/2604_motchiribread_cp_VemPhfns.html

[Campaign Information] ■"Famima de Mochi-Awase" X Campaign In connection with "Super Mochi-Mochi Bread," we collaborated with Mochi-Mochi Animal Sculptor Montomi (X account: @shigemochi_kun). We created a "Mochi-Mochi Duck Plushie," a collaboration between a very popular duck keychain and the "Mochi-Mochi Texture Caramel Donut." Follow FamilyMart's official X account (@famima_now) and reply with the specified hashtag for a chance to win a "Mochi-Mochi Duck Plushie" for two lucky winners.

Campaign Period: Tuesday, April 14th, 2026, 10:00 AM - Monday, April 20th

FamilyMart, under the slogan "You and FamilyMart," aims to be an indispensable place that goes beyond convenience, by staying close to local communities and connecting with each customer like family.

End

<Reference Information> ■The meaning behind "Ichiban Challenge" FamilyMart will celebrate its 45th anniversary in September 2026. To continue to be chosen as "Ichiban" by customers beyond the framework of convenience stores, adapting to changing times, we have adopted "Ichiban Challenge" as our new slogan, which means "creating many 'Ichiban' for you." Under this slogan, we will continue our biggest challenge in FamilyMart's history, based on eight areas: "Delicious," "A Little Bargain," "Exciting and Fun," "Discovering Wonderful Things," "Innovative and Cutting-edge," "Environmentally Friendly," "A Place You Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html

<Reference Information - About Famimaru> ■Over 1000 products! The diverse private brand "Famimaru" Famimaru offers a total of over 1000 types of products across various lineups: "Famimaru" for processed foods, snacks, daily necessities, and beverages that "enrich daily family life"; "Famimaru KITCHEN" which supports "family dining tables" with side dishes, frozen foods, and ready-to-eat meals like bento and sandwiches; "Famimaru Bakery" for "easy enjoyment of eating anytime"; "Famimaru Sweets" which provides "comfort and rewards for everyday"; and the premium line "Famimaru PREMIUM" which offers "high-quality deliciousness with particular attention to ingredients and manufacturing methods."

The meaning behind the "Famimaru" naming and logo

1. "Immediately recognizable as FamilyMart's private brand product" ・Uses the word "Famimaru" and FamilyMart's brand colors.

2. "Conveys that FamilyMart confidently recommends its quality" ・Design expressing "FamilyMart's double circle" quality in terms of safety, security, environmental compatibility, and deliciousness.

3. "Understandable by people of all ages and genders" ・A smile mark that makes customers smile (※The logo that won first place in consumer surveys for logo proposals).

※Survey Name: Survey on Product Brands Organizer: FamilyMart Target Audience: 10,000 men and women aged 15-79 Survey Date: March 17th, 2021

Famimaru Concept

For everyone's daily life, "Delicious ◎ Happy ◎ Safe ◎." That's Family Quality.

Quality and lineup that we can confidently recommend to our precious family. We aim to be a private brand that brings a little happiness to everyday life, making everyone from children to the elderly smile.