FamilyMart and Morinaga Seika Launch Collaboration Campaign with 8 New Products from April 14, Including 'Nama Angel Pie' and 'Koeda Crepe'
FamilyMart, celebrating its 45th anniversary in September 2026, will launch a collaboration campaign with Morinaga Seika starting April 14, 2026, at approximately 16,400 stores nationwide. The campaign introduces 8 limited-edition sweets and foods inspired by popular Morinaga Seika brands such as Morinaga Milk Caramel, Angel Pie, and Koeda. Notably, the 'Morinaga Seika Supervised Hotcake Man' will debut in a new salt caramel flavor, a product that has achieved the top first-week sales for sweet Chinese buns for five consecutive years since 2021.
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- 📰 Published: April 13, 2026 at 20:00
- 🔍 Collected: April 13, 2026 at 16:35
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FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo) will celebrate its 45th anniversary in September 2026. As part of its 'Ichiban Challenge' initiative, focusing on 'Ichiban Oishii' (most delicious), FamilyMart will collaborate with Morinaga Seika Co., Ltd. (Headquarters: Minato-ku, Tokyo) to launch a 'Morinaga Collaboration' campaign. This campaign will release 8 types of collaboration sweets and foods, available from April 14, 2026 (Tuesday), at approximately 16,400 FamilyMart stores nationwide. The products are inspired by Morinaga Seika's long-selling snacks, including Morinaga Milk Caramel, Angel Pie (launched 1961), Koeda, Morinaga Milk Cocoa, Morinaga Hotcake Mix, and Choco Ball. A new salt caramel flavor of the 'Morinaga Seika Supervised Hotcake Man' will be introduced, a product that has been No. 1 in first-week sales for sweet Chinese buns for five consecutive years since 2021. Products include 'Nama Angel Pie' (298 yen incl. tax), 'Koeda Crepe' (298 yen incl. tax), 'Kiln-baked Melting Morinaga Milk Caramel Pudding' (230 yen incl. tax), 'Morinaga Milk Caramel Madeleine' (178 yen incl. tax), 'Morinaga Milk Cocoa Tart' (180 yen incl. tax), and 'Morinaga Seika Supervised Hotcake Man (Salt Caramel)' (185 yen incl. tax), all released on April 14, 2026, nationwide as limited quantity items.