Kotaro Yoshida dubs a bread?! Rikako Yagi exclaims 'So chewy and delicious!' at the texture. New TV CM 'Super Chewy Bread' to air from April 7 (Tue)
FamilyMart will launch three types of 'Super Chewy Bread' nationwide on April 7, 2026. A new TV commercial featuring Kotaro Yoshida and Rikako Yagi will also begin broadcasting on the same day.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:30
- 🔍 Collected: April 6, 2026 at 13:00
- 🤖 AI Analyzed: April 21, 2026 at 00:52 (347h 52m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on five continuous keywords, the company will operate under the slogan 'Number One Challenge'. As part of the initiative to be 'the most delicious', popular breads from 'Famimaru Bakery' have evolved into a new, unprecedentedly chewy texture. The 'Super Chewy Bread' series, consisting of three items—'Chewy Texture Caramel Donut' for 165 yen (178 yen with tax), 'Chewy Texture Whipped Cream Anpan' for 147 yen (158 yen with tax), and 'Chewy Texture Pizza Bread' for 184 yen (198 yen with tax)—will be released at approximately 16,400 FamilyMart stores nationwide starting Tuesday, April 7, 2026.
*Specifications and prices may vary by region.
From the same day, a new TV commercial titled 'Super Chewy Bread', featuring Kotaro Yoshida and Rikako Yagi, will be broadcast nationwide (excluding some regions).
■ Kotaro Yoshida passionately plays a bread with a comical voice?! Also look out for Rikako Yagi's 'expression of bliss' surprised by the 'super chewy' evolution!
The new TV commercial starts with a scene where Mr. Yoshida manipulates a super chewy bread on a table as if it were talking. Ms. Rikako Yagi watches with a slightly cool gaze as Mr. Yoshida enthusiastically promotes the new texture, saying, 'FamiMa's popular bread has become super chewy!' However, once she takes a bite, she shows an expression of absolute bliss at its chewy elasticity and taste, exclaiming, 'So chewy and delicious!' In the second half, the performance heats up even more. There's a surreal interaction where Mr. Yoshida eventually shows his face while continuing to make the bread talk, and Ms. Yagi stares at him with an exasperated expression. At the end, while Ms. Yagi deliciously enjoys the bread, Mr. Yoshida, holding bread in both hands, pops up to deliver a playful pun, 'Mo-chiawase! (A pun combining 'chewy' and 'happiness/meeting')' and then quickly hides. The commercial is packed with the rich expressions of the two actors and the 'super chewy' charm of the product.
■ New CM Overview
TVCM Broadcast Start: Tuesday, April 7, 2026
Cast: Kotaro Yoshida, Rikako Yagi
Broadcast Area: Nationwide (excluding some regions)
Video URL: https://youtu.be/OU7naySChHE
*Specifications and prices may vary by region.
From the same day, a new TV commercial titled 'Super Chewy Bread', featuring Kotaro Yoshida and Rikako Yagi, will be broadcast nationwide (excluding some regions).
■ Kotaro Yoshida passionately plays a bread with a comical voice?! Also look out for Rikako Yagi's 'expression of bliss' surprised by the 'super chewy' evolution!
The new TV commercial starts with a scene where Mr. Yoshida manipulates a super chewy bread on a table as if it were talking. Ms. Rikako Yagi watches with a slightly cool gaze as Mr. Yoshida enthusiastically promotes the new texture, saying, 'FamiMa's popular bread has become super chewy!' However, once she takes a bite, she shows an expression of absolute bliss at its chewy elasticity and taste, exclaiming, 'So chewy and delicious!' In the second half, the performance heats up even more. There's a surreal interaction where Mr. Yoshida eventually shows his face while continuing to make the bread talk, and Ms. Yagi stares at him with an exasperated expression. At the end, while Ms. Yagi deliciously enjoys the bread, Mr. Yoshida, holding bread in both hands, pops up to deliver a playful pun, 'Mo-chiawase! (A pun combining 'chewy' and 'happiness/meeting')' and then quickly hides. The commercial is packed with the rich expressions of the two actors and the 'super chewy' charm of the product.
■ New CM Overview
TVCM Broadcast Start: Tuesday, April 7, 2026
Cast: Kotaro Yoshida, Rikako Yagi
Broadcast Area: Nationwide (excluding some regions)
Video URL: https://youtu.be/OU7naySChHE