A different taste from your usual bread! "Super Chewy" texture! FamilyMart employees give it their stamp of approval as "highest level, top class ever"! Three types of "Super Chewy Breads" with surprising textures from popular breads will be released on Tuesday, April 7th.

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on the five keywords we have continuously worked on, we will carry out activities under the slogan "Ichiban Challenge." As part of our efforts to achieve "Ichiban Delicious," we will release three types of "Super Chewy Breads" series, which are popular breads from "Famimaru Bakery" that have evolved into an unprecedented "super chewy" texture: "Chewy Caramel Donut" for 165 yen (178 yen including tax), "Chewy Whipped Anpan" for 147 yen (158 yen including tax), and "Chewy Pizza Bread" for 184 yen (198 yen including tax). These will be available from Tuesday, April 7, 2026, at approximately 16,400 FamilyMart stores nationwide.

*Specifications and prices may vary by region.

■Popular breads evolve into a "super chewy" texture, further increasing satisfaction!

The "Super Chewy Bread" series, to be released this time, is a new product that has evolved popular and familiar breads such as caramel donuts, whipped anpan, and pizza bread into an unprecedented "super chewy" texture. It was developed as a product with a focus on dough, following the popular "Nama Koppe Bread" and "Shiro Nama Bread" from Famimaru Bakery. By pursuing a satisfying chewy texture, we aim to add further satisfaction to popular breads and deliver "happiness" to everyone's daily dining tables.

■Internal survey conducted on 193 FamilyMart employees

Prior to the launch, a tasting survey of the new "Super Chewy Bread" was conducted among 193 FamilyMart employees. Among the 124 employees who answered that they had eaten Famimaru Bakery bread within the past two weeks and liked bread very much or somewhat, 74% (89 employees), excluding those who did not answer the question, responded that the new texture was "the highest level ever" or "top class" compared to previous Famimaru Bakery breads. In addition, 76% (94 employees) of the same group responded that their first impression was "far beyond imagination" or "better than imagined." This result shows that many employees who regularly consume their own company's products felt a difference from previous products.

■Comments from FamilyMart bread-loving employees (excerpted from survey responses)

The survey received many enthusiastic comments expressing surprise at the new texture, deliciousness, and desire to recommend it to friends.

・"It was so chewy that I momentarily forgot it was bread. Highly recommended!"
・"This texture goes beyond convenience store quality; it's a chewy texture that you rarely encounter even in specialty stores, and I think it's very well-balanced!"

・"Anyway, the dough was so chewy, I thought it might be the chewiest ever in convenience store history!"

・"The moment I touched it, I thought, 'This is different from before!'"

・"The dough is super chewy and really delicious. I want to loudly recommend it to all my friends!"

・"A new flagship product for FamilyMart that can rival bakeries."

【Survey Overview】

・Survey period: March 11, 2026

・Survey target: 193 FamilyMart employees

・Number of respondents for aggregation: 124 employees (selection criteria: those who had eaten Famimaru Bakery bread within the past 2 weeks and answered that they "liked bread very much" or "somewhat liked bread")

・Products surveyed: A total of 6 types, including the new products "Chewy Caramel Donut," "Chewy Whipped Anpan," and "Chewy Pizza Bread."

*When aggregating, respondents who did not answer each question were excluded from the total number.

【Product Details】

【Product Name】Chewy Caramel Donut

【Price】165 yen (178 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Release Region】Nationwide

【Content】A donut with a chewy and satisfying donut dough, filled with caramel cream. Topped with caramel chocolate coating and almonds on the surface.

*Specifications and prices may vary in Okinawa Prefecture.

【Product Name】Chewy Whipped Anpan

【Price】147 yen (158 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Release Region】Nationwide

【Content】A bread dough that combines chewiness and softness, baked with strained bean paste made from Hokkaido adzuki beans, and then filled with milk whipped cream.

*Specifications and prices may vary in Okinawa Prefecture.

*Some specifications may vary in Hokkaido.

【Product Name】Chewy Pizza Bread

【Price】184 yen (198 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Release Region】Nationwide

【Content】A chewy dough filled with pizza sauce and cheese sauce, topped with crushed cheese.

*Specifications and prices may vary in Okinawa Prefecture.

*Images are for illustration purposes only.

*Prices include 8% consumption tax for products subject to reduced tax rates.

*Product prices, release dates, and specifications may vary by region.

*Some products may not be available in certain regions and stores.

"Super Chewy Bread" product website (scheduled to be released on Monday, April 6, 12:30)

URL: https://www.family.co.jp/campaign/spot/2604_motchiribread_cp_VemPhfns.html

【Campaign Information】

■For every purchase of one Famimaru Bakery bread, you will receive a 20-yen discount receipt coupon for all Famimaru Bakery breads for your next purchase!

Campaign period: Tuesday, April 7, 2026 - Monday, April 20, 2026

Usage period: Tuesday, April 7, 2026, 07:00 - Monday, April 27, 2026

*Not implemented in Okinawa Prefecture.

■"Super Chewy Bread Launch Commemoration" X Campaign

By following FamilyMart's official X account (@famima_now) and reposting the target post, 10,000 people will be randomly selected during the campaign period to win a free coupon for one of the following: "Chewy Caramel Donut," "Chewy Whipped Anpan," or "Chewy Pizza Bread."

Campaign period: Tuesday, April 7, 2026, 08:00 - Monday, April 13, 2026, 23:59

Usage period: Tuesday, April 7, 2026, 08:00 - Monday, April 20, 2026

*Not implemented in Okinawa Prefecture.

FamilyMart, under the slogan "You and FamilyMart," aims to be an indispensable place that goes beyond convenience, connecting with each customer like family and staying close to the community.
That's all.

＜Reference Information＞

■The meaning behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue to be chosen as "Ichiban" by customers beyond the framework of convenience stores in response to changing times, we have adopted "The 'Ichiban Challenge' to create many of your 'Ichiban'" as our new slogan.

Under this slogan, we will continue to take on FamilyMart's biggest challenge based on eight areas: "Delicious," "A littleお得 (advantageous)," "Exciting and fun," "Discover wonderful things," "Innovative and cutting-edge," "Environmentally friendly," "Want to work here," and "Loved by the community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html

【About Famimaru】

■Over 1000 products! A wide variety of private brand "Famimaru"

Famimaru offers a total of over 1000 types of products across various lineups, including "Famimaru" for processed foods, sweets, daily necessities, and beverages that "enrich the daily lives of families," "Famimaru KITCHEN" which supports "family dining tables" with side dishes, frozen foods, bento boxes, and sandwiches, "Famimaru Bakery" which provides "easy and enjoyable eating anytime," "Famimaru Sweets" which offers "healing and rewards for everyday life," and the premium line "Famimaru PREMIUM" which offers "high-quality deliciousness with particular attention to ingredients and manufacturing methods."

■The meaning behind the "Famimaru" naming and logo

1. "Immediately recognizable as FamilyMart's private brand product"

・Uses the word "Famimaru" and FamilyMart's brand colors

2. "Conveys that it is a quality product that FamilyMart confidently recommends"

・Design expressing "FamilyMart's double circle" quality, including safety, security, environmental compatibility, and deliciousness

3. "Understandable by all generations and genders"

・A smile mark that makes customers smile (the logo that won first place in a consumer survey of logo proposals)

*Survey name: Survey on product brands

Organizer: FamilyMart

Respondents: 10,000 men and women aged 15-79

Survey date: March 17, 2021

■Famimaru Concept

For everyone's daily life,

"Delicious ◎ Happy ◎ Safe ◎".

That is Family Quality.

Quality and lineup that you can confidently recommend to your precious family. We aim to be a private brand that brings a little happiness to everyday life, making everyone from children to the elderly smile.