FamilyMart to Exclusively Launch HUMAN MADE-Designed Coca-Cola on April 7th, Featuring a Wrapped Store in Shibuya and a Campaign for Rare Merchandise!

As part of its 45th-anniversary celebration, FamilyMart will exclusively sell a limited-edition Coca-Cola can designed by NIGO®'s brand HUMAN MADE, starting April 7th. This initiative aims to enhance brand appeal and drive store traffic.
流通,飲料,ファッションNQ 0/100出典:PR Times

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  • 📰 Published: April 3, 2026 at 20:00
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FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords it has continuously pursued, the company will operate under the slogan 'Ichiban Challenge' (No. 1 Challenge). As part of its initiative to help customers 'find the most wonderful things,' FamilyMart will launch the 'Coca-Cola' HUMAN MADE limited-edition design can (350ml), a collaboration with the Coca-Cola system and HUMAN MADE, where NIGO®︎ serves as creative director. The product will be available from Tuesday, April 7, 2026, at approximately 16,400 FamilyMart stores nationwide.

■HUMAN MADE and 'Coca-Cola' Design Can to be Sold Exclusively at FamilyMart

The 'Coca-Cola' HUMAN MADE limited-edition design can (350ml) updates a familiar item into a product you can't help but pick up. Because 'Coca-Cola' is loved across generations and occasions, this limited-edition design proposes a new way of enjoyment that lifts your spirits from the moment you grab it.

Furthermore, a limited-quantity original design 6-pack, containing six of the limited-edition 350ml cans, will be sold in stores. Concurrently, a stamp campaign will be held on the FamilyMart app, 'FamiPay,' where customers can collect stamps to win rare merchandise.

In addition, initiatives will be rolled out to expand the world of HUMAN MADE and 'Coca-Cola' into the 'city' and the 'digital' space, including a wrapped store at the Shibuya Koen-dori location and the release of a limited-edition design can movie.

Through this collaboration, we will deliver a new experience that adds excitement to the usual 'Coca-Cola' with a design that is not only for 'drinking' but also 'fun to look at and want to carry'.

【Product Details】

【Product Name】'Coca-Cola' HUMAN MADE Limited-Edition Design Can (350ml)

【Price】138 yen (tax included)

【Release Date】Tuesday, April 7, 2026

【Release Region】Nationwide

【Content】A 350ml can of 'Coca-Cola' in collaboration with HUMAN MADE. This limited-edition design cloaks the classic beverage, beloved by all ages and for all occasions, in the world of HUMAN MADE.

※Limited quantity

【Product Name】'Coca-Cola' HUMAN MADE Limited-Edition Design Can (350ml) 6-Pack

【Price】828 yen (tax included)

【Release Date】Tuesday, April 7, 2026

【Release Region】Nationwide

【Content】A limited-quantity 6-pack featuring six 'Coca-Cola' HUMAN MADE limited-edition design cans (350ml) in an original design case. It’s a collectible item that’s easy to carry and allows you to enjoy the can designs all at once.

※Limited quantity

※Images are for illustrative purposes.

※As this product is subject to a reduced tax rate, the price including tax is displayed with an 8% consumption tax.

※Availability may vary by store.

■'FamiPay' Stamp Project to Win Rare Goods

During the sales period, present the FamilyMart app 'FamiPay' and purchase the 'Coca-Cola' HUMAN MADE limited-edition design can (350ml) with FamiPay to collect one stamp per product. Depending on the number of stamps collected, you can win a life-sized hariko (paper-mache figure) or Famima points worth 1,000 yen.

【Campaign Period】

・Promotion Period: Tuesday, April 7, 2026 – Monday, May 4, 2026

・Application Period: Tuesday, April 7, 2026 – Friday, May 8, 2026

【Prizes】

14 Stamps: 10 winners selected by lottery for a HUMAN MADE Coca-Cola COKE CAN HARIKO

(HUMAN MADE 'Coca-Cola' limited design can paper-mache figure)

1 Stamp: 1,000 winners selected by lottery for Famima Points worth 1,000 yen

The hariko, a prize from the 'Coca-Cola' collaboration items sold on the HUMAN MADE online store, makes an appearance. This item is a life-sized representation of the collaboration can.

・ A paper-mache doll modeled after the special can

・ Hariko are traditional Japanese folk toys

・ Each piece is carefully handcrafted by artisans

・ A heart logo sticker is on the bottom

・ A perfect accent for your interior decor

※As each item is handmade, there may be slight variations in size and individual differences in coloring.

【Eligible Products】

'Coca-Cola' HUMAN MADE Limited-Edition Design Can (350ml)

'Coca-Cola' HUMAN MADE Limited-Edition Design Can (350ml) 6-Pack

■Wrapped Store in Shibuya to Embody the World of the Limited-Edition Can

To commemorate this collaboration, a store decorated with the design's worldview will appear in Shibuya. A display resembling the collaboration can will also be installed inside.

Store Name: FamilyMart Shibuya Koen-dori

Address: Atlas Shibuya Koen-dori, 3-3 Udagawacho, Shibuya-ku, Tokyo 150-0042

Period: Tuesday, April 7, 2026 – Monday, May 4, 2026

NIGO®︎

Fashion Designer / Creative Director

The fashion brand he launched in the 90s took the world by storm, laying the foundation for the street fashion scene that continues to this day. In 2010, he started the new brand 'HUMAN MADE' and, around the same time, began handling creative work for various companies. From September 2021, he was appointed Artistic Director of 'KENZO,' a brand under LVMH. In January 2025, he announced a collaboration collection with Pharrell Williams for 'LOUIS VUITTON' in Paris. In February of the same year, he signed a partnership with FamilyMart and was appointed Creative Director.

HUMAN MADE

To sublimate things passed down through the ages into the modern era and connect them to the future—

“The Future Is In The Past”

This has been the underlying concept of HUMAN MADE since its establishment in 2010.

HUMAN MADE is a lifestyle brand that transmits a worldview, expanding like a culture from a single item, from Tokyo to the world.

Coca-Cola

Coca-Cola is a carbonated beverage brand that has been enjoyed worldwide for over 140 years since its birth in the United States in 1886. Its unique, refreshing taste has connected people and delivered positive feelings in various scenes, from daily moments to special occasions. As a brand loved across eras and cultures, Coca-Cola will continue to spread moments that move the heart throughout the world.

COCA-COLA and Coca-Cola are registered trademarks of The Coca-Cola Company.

FamilyMart, under the slogan 'FamilyMart, Where You Are One of the Family,' aims to be an indispensable place that goes beyond convenience, staying close to the community and connecting with each customer like family.

FAQ

When and where can I buy the HUMAN MADE design Coca-Cola?

It will be released in limited quantities at approximately 16,400 FamilyMart stores nationwide starting Tuesday, April 7, 2026.

Are there any special promotions?

Yes. There is a stamp campaign on the FamiPay app to win exclusive prizes like a hariko (paper-mache) figure or Famima points. Also, the Shibuya Koen-dori store will be specially wrapped.

Who is NIGO®︎?

He is a world-renowned fashion designer and creative director. He is the founder of HUMAN MADE and the artistic director of KENZO.