"Why 45% More Volume Strategy": Sales Revenue in First 3 Days Approximately 780% of Regular Products! Approximately 580 out of 1,747 People Responded "Feels Close to Double"
FamilyMart announced that its "Why 45% More Volume Strategy" campaign, commemorating its 45th anniversary, recorded approximately 780% of regular product sales for targeted items within the first three days. An X (formerly Twitter) survey revealed that about 33% of respondents felt the volume was "close to double," indicating high consumer satisfaction and campaign success.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 13:39 (15h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:27 (492h 48m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will conduct activities under the slogan "Ichiban Challenge" (Number One Challenge).
As part of its efforts to achieve "Ichiban Chotto Otoku" (Number One Little Value), FamilyMart is holding the "Delicious and Huge! Same Price, Why 45% More Volume Strategy" campaign to commemorate its 45th anniversary, offering 45% more volume for various popular products at the same price. The campaign started on Tuesday, March 24, 2026, at approximately 16,400 FamilyMart stores nationwide.
We are pleased to announce that the sales of 8 products launched in the first week of the "Why 45% More Volume Strategy" campaign, for the three days from Tuesday, March 24, 2026, grew significantly by 786% (※1) compared to regular products before the 45% volume increase, indicating strong popularity.
Furthermore, to uncover the honest, real feelings of customers who actually saw and ate the 45% volume-up products, we conducted a survey on X (formerly Twitter).
Starting from Tuesday, March 31, which marks the second week of the campaign, six new products will be introduced, including "Teriyaki Chicken and Egg Sandwich," and "Specialty Curry" and "Large Mentai Spaghetti," which are making their first appearance in the volume-up campaign.
※1: Calculated by comparing the total average daily sales amount per store for the first week's targeted products of the "Why 45% More Volume Strategy" during the regular period (February 24 - March 23, 2026) and the first three days after the volume-up campaign began (March 24 - March 26, 2026).
## Strong Sales in the First Week of "Why 45% More Volume Strategy"!
The sales revenue for the first three days of the products targeted in the first week of the "Why 45% More Volume Strategy," which launched on Tuesday, March 24, reached 786% of the regular size in total, and has been very well received. This time, warm products introduced to the lineup to coincide with the campaign's first spring holding, "Ramen-so Rekishi wo Kizame supervised pork ramen" recorded a huge hit of approximately 2286% (※2) compared to regular products, and "Cheesy Rich Pizza Bun" also hit approximately 470% (※2).
※2: Comparison of the average daily sales amount per store for the same product during a regular month (February 24 - March 23) and the first three days after the volume increase began.
## FamilyMart Conducted an X Survey on the Perceived Feeling of Its 45% Volume-Up Products!
### Approximately 580 out of 1,747 People Responded "Feels Close to Double"!
As the volume-up campaign, held every summer since 2021, enters its sixth year, we conducted a survey targeting X users to clarify how much "increased volume" customers actually perceive from the 45% increase (※3).
The survey results showed that "close to double" was the most frequent response at 33.1%, with approximately 580 out of 1,747 people responding "close to double." Following this, those who responded "about 1.5 times" or "about 1.45 times" accounted for 40.3% combined, indicating that many people perceived a volume greater than the actual 45% increase.
※3: Voting on FamilyMart's official X (formerly Twitter) X survey conducted from March 25 (Wednesday) 18:00 to March 26 (Thursday) 17:59, 2026, for options such as "Almost a bug, close to 'double,'" "Honestly (or frankly) 'less than 1.45 times,'" "Optical illusion? (or 'about 1.5 times,' a little more)," and "Exactly as officially stated, 'about 1.45 times.'"
※Total votes: 1,747 people.
As part of its efforts to achieve "Ichiban Chotto Otoku" (Number One Little Value), FamilyMart is holding the "Delicious and Huge! Same Price, Why 45% More Volume Strategy" campaign to commemorate its 45th anniversary, offering 45% more volume for various popular products at the same price. The campaign started on Tuesday, March 24, 2026, at approximately 16,400 FamilyMart stores nationwide.
We are pleased to announce that the sales of 8 products launched in the first week of the "Why 45% More Volume Strategy" campaign, for the three days from Tuesday, March 24, 2026, grew significantly by 786% (※1) compared to regular products before the 45% volume increase, indicating strong popularity.
Furthermore, to uncover the honest, real feelings of customers who actually saw and ate the 45% volume-up products, we conducted a survey on X (formerly Twitter).
Starting from Tuesday, March 31, which marks the second week of the campaign, six new products will be introduced, including "Teriyaki Chicken and Egg Sandwich," and "Specialty Curry" and "Large Mentai Spaghetti," which are making their first appearance in the volume-up campaign.
※1: Calculated by comparing the total average daily sales amount per store for the first week's targeted products of the "Why 45% More Volume Strategy" during the regular period (February 24 - March 23, 2026) and the first three days after the volume-up campaign began (March 24 - March 26, 2026).
## Strong Sales in the First Week of "Why 45% More Volume Strategy"!
The sales revenue for the first three days of the products targeted in the first week of the "Why 45% More Volume Strategy," which launched on Tuesday, March 24, reached 786% of the regular size in total, and has been very well received. This time, warm products introduced to the lineup to coincide with the campaign's first spring holding, "Ramen-so Rekishi wo Kizame supervised pork ramen" recorded a huge hit of approximately 2286% (※2) compared to regular products, and "Cheesy Rich Pizza Bun" also hit approximately 470% (※2).
※2: Comparison of the average daily sales amount per store for the same product during a regular month (February 24 - March 23) and the first three days after the volume increase began.
## FamilyMart Conducted an X Survey on the Perceived Feeling of Its 45% Volume-Up Products!
### Approximately 580 out of 1,747 People Responded "Feels Close to Double"!
As the volume-up campaign, held every summer since 2021, enters its sixth year, we conducted a survey targeting X users to clarify how much "increased volume" customers actually perceive from the 45% increase (※3).
The survey results showed that "close to double" was the most frequent response at 33.1%, with approximately 580 out of 1,747 people responding "close to double." Following this, those who responded "about 1.5 times" or "about 1.45 times" accounted for 40.3% combined, indicating that many people perceived a volume greater than the actual 45% increase.
※3: Voting on FamilyMart's official X (formerly Twitter) X survey conducted from March 25 (Wednesday) 18:00 to March 26 (Thursday) 17:59, 2026, for options such as "Almost a bug, close to 'double,'" "Honestly (or frankly) 'less than 1.45 times,'" "Optical illusion? (or 'about 1.5 times,' a little more)," and "Exactly as officially stated, 'about 1.45 times.'"
※Total votes: 1,747 people.