Last Year's Matcha Fair's #1 Confectionery Item "Strawberry Chocolate" Returns This Year! Launching 4 Fragrant Products Pursuing "The Most Delicious" with Carefully Selected Uji Matcha

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Kotani), which will celebrate its 45th anniversary in September 2026, will be active under the slogan "Ichiban Challenge," building on the five keywords it has consistently pursued. As part of its initiative to aim for "the most delicious," the company will launch products using Uji matcha, including the strawberry chocolate that was the #1 selling confectionery item at the 2025 Matcha Fair, starting March 31, 2026 (Tuesday) at approximately 16,400 FamilyMart stores nationwide.

*Launch dates vary by product.

■ Authentic Taste with Carefully Selected Uji Matcha

FamilyMart offers matcha products every spring, which are popular as a seasonal staple among many customers. To meet the growing demand for more authentic tastes, we will release Japanese sweets and confections using "Uji Matcha."

Uji Matcha is made by processing tea leaves from Kyoto, Nara, Shiga, and Mie prefectures, grown by producers within Kyoto Prefecture using Uji-region-derived methods, ground and stone-milled into a fine powder (※). Shading the tea leaves before harvest suppresses bitterness and maximizes the umami component "theanine" through cultivation under cover (oishita saibai), creating the deep and mellow aroma characteristic of Uji Matcha. Furthermore, by consuming tea leaves in powdered form, one can fully absorb healthy components like vitamins, dietary fiber, and catechins, which are difficult to dissolve in water.

While priced accessibly for everyday snacks, these products deliver the profound taste of authentic "Uji Matcha," backed by history. Enjoy a special matcha experience only available this season at your nearest FamilyMart.

(※) Refer to the Japan Patent Office website: Regional Collective Trademark Registration No. 6226519.

【Product Details】

【Product Name】Matcha Dorayaki

【Price】195 yen (210 yen including tax)

【Launch Date】Tuesday, March 31, 2026 (Already on sale in the Western Japan area)

【Sales Region】Nationwide

【Contents】A sweet bean paste kneaded with Uji Matcha is sandwiched between dough made with Uji Matcha. You can enjoy the matcha flavor from both the dough and the filling.

【Product Name】Matcha Cream Daifuku

【Price】165 yen (178 yen including tax)

【Launch Date】Tuesday, March 31, 2026 (Already on sale in the Western Japan area)

【Sales Region】Nationwide

【Contents】Anko (sweet bean paste) and cream made with Uji Matcha are wrapped in mochi. You can enjoy the matcha flavor and the sweetness of the cream.

【Product Name】Strawberry Chocolate Uji Matcha

【Price】350 yen (378 yen including tax)

【Launch Date】Tuesday, March 31, 2026

【Sales Region】Nationwide

【Contents】Whole freeze-dried, sweet and sour strawberries are coated with chocolate made with Uji Matcha powder.

※Limited quantity

【Product Name】Fragrant Uji Matcha Cookies

【Price】276 yen (298 yen including tax)

【Launch Date】Tuesday, March 31, 2026

【Sales Region】Nationwide

【Contents】These are aromatic, authentic cookies with a melt-in-your-mouth texture, kneaded with Uji Matcha powder.

※Limited quantity

※Images are for illustrative purposes.

※Tax-included prices are displayed with 8% consumption tax for products subject to reduced tax rates.

※Availability may vary by store.

FamilyMart, under the motto "You and Us, FamilyMart," aims to be an indispensable place beyond convenience, by staying close to communities and connecting with each customer like family.

＜Reference Information＞

■ Meaning of "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain a company chosen as "Ichiban" (the best) by customers, beyond the scope of a convenience store, adapting to the changing times, we have set the new slogan "Ichiban Challenge: Creating Many of Your 'Ichiban'."

Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history, based on eight fields: "Delicious," "A Bit of a Bargain," "Exciting and Fun," "Find Wonderful Things," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html