FamilyMart's "Kakkiin! Life Support Discount" Expanded to Every Tuesday and Friday: Powering Up to Affordably Support Daily Meals, Tuesdays Now Include About 90 Items Like Fresh Eggs, Ham, and Natto!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that it has continuously pursued, the company will operate under the slogan "Ichiban Challenge." As part of its efforts to be "the most slightly affordable," FamilyMart will implement the "Every Tuesday & Friday Kakkiin! Life Support Discount" at approximately 16,400 FamilyMart stores nationwide, offering discounts on private brand "Famimaru" products such as fresh eggs, ham, natto, and frozen foods from their regular prices. *Only frozen foods are included in Okinawa Prefecture. **■Regularly offering discounts on frequently purchased daily food items amidst continuous price hikes!** Due to rising raw material prices, various products and services continue to see price increases. FamilyMart implemented the "Famima Life Support Discount!" last year to help customers save a little on their shopping under these circumstances. To enable customers to enjoy even more "slightly affordable" shopping at FamilyMart, the company will conduct a regular sale called "Every Tuesday & Friday Kakkiin! Life Support Discount" from March 31, 2026 (Tuesday) to February 26, 2027 (Friday), targeting products such as fresh eggs, ham, natto, and frozen foods that are staples on daily dining tables. The "discount days," previously limited to Fridays, have been expanded to include Tuesdays. Every Tuesday, approximately 90 essential daily items, primarily fresh eggs, ham, and natto, will be further expanded. Additionally, by continuing the existing Friday sale, which offers a ¥50 discount for every two frozen food items purchased (mix and match), FamilyMart aims to create further reasons for customers to visit and provide even greater support for their daily meals. **[Sale Overview]** ① Every Tuesday: ¥20 off products such as fresh eggs, ham, and natto * Eligible regions: All of Japan except Okinawa Prefecture * Eligible products: Fresh eggs, ham, natto, and other products with a ★ mark on the upper right of the "Famimaru KITCHEN" logo. * *"Mung bean sprouts" are not eligible.* * Discount details: ¥20 off the regular price (tax included) of eligible products. ② Every Friday: ¥50 off for every two frozen food items purchased * Eligible regions: All of Japan * Eligible products: All frozen food products with the "Famimaru KITCHEN" and "Famimaru KITCHEN PREMIUM" logos. * *Frappes, ice, frozen beverages, and ice cream are not eligible.* * Discount details: ¥50 off the total price (tax included) for every two eligible frozen food items purchased. **[Examples of Eligible Products]** [Product Name] Eggs with Richness and Umami, 10 pieces [Price] ¥332 (¥358 including tax) **Discounted Price: ¥338 including tax** [Sales Region] Nationwide [Content] Eggs laid by chickens fed a special feed containing marigold, plant-based lactic acid bacteria, herbs, and kelp powder. "Eggs with Richness and Umami" are original FamilyMart eggs. [Product Name] Loin Ham [Price] ¥84 (¥90 including tax) **Discounted Price: ¥70 including tax** [Sales Region] Nationwide [Content] Smoked loin ham with a rich aroma. [Product Name] Domestic Medium-Grain Natto with Bonito and Kelp Umami Sauce [Price] ¥128 (¥138 including tax) **Discounted Price: ¥118 including tax** [Sales Region] Nationwide (*Excluding Hokkaido, Kyushu, and Okinawa Prefectures) [Content] Medium-grain natto made from 100% domestic soybeans. [Product Name] Fluffy and Melty Takoyaki [Price] ¥348 (¥375 including tax) [Sales Region] Nationwide [Content] Fluffy and melty takoyaki with the aroma of aonori kneaded into the batter. [Product Name] Large Domestic Pork Gyoza with Rich Meat Flavor [Price] ¥368 (¥397 including tax) [Sales Region] Nationwide [Content] Grilled gyoza made with domestic pork, cabbage, and chives, finished juicy. A bite reveals the rich flavor of pork. Conveniently packaged in a tray, it can be easily heated in the microwave. [Product Name] Menya Kokoro Supervised Taiwanese Mazesoba [Price] ¥298 (¥321 including tax) [Sales Region] Nationwide [Content] A product supervised by "Menya Kokoro," a famous Taiwanese Mazesoba restaurant. It features chewy thick noodles and a spicy-umami soy sauce tare with the flavor of fish powder from mackerel and sardines. Enjoy the taste with garlic powder to your liking. [Product Name] Easy Microwave Salted Edamame [Price] ¥119 (¥128 including tax) [Sales Region] Nationwide [Content] Uses flavorful edamame cultivated in contract farms. The moderate saltiness makes it perfect as a snack with drinks. *Images are for illustration purposes only. *For products subject to reduced tax rates, prices include 8% consumption tax. *Some stores may not carry certain products. FamilyMart, under the slogan "You and FamilyMart, a Family," will continue to be close to local communities, connecting with each customer like family, and aiming to be an indispensable place beyond mere convenience. **** **■ The meaning behind "Ichiban Challenge"** FamilyMart will celebrate its 45th anniversary in September 2026. To remain the "number one" choice for customers, transcending the boundaries of convenience stores in response to changing times, we have adopted "Ichiban Challenge" as our new slogan: "Creating many 'number ones' for you." Under this slogan, we will continue FamilyMart's biggest challenge ever, based on eight areas: "Delicious," "Slightly Affordable," "Exciting and Fun," "Discovering Wonderful Things," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Work," and "Loved by the Community." 45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html **[About Famimaru]** **■ Over 1,000 types of products! The diverse private brand "Famimaru"** Famimaru offers a total of over 1,000 types of products across various lineups: "Famimaru" for processed foods, snacks, daily necessities, and beverages that "enrich family's daily lives"; "Famimaru KITCHEN" which adds side dishes, frozen foods, bento boxes, and sandwiches that "support family dining tables"; "Famimaru Bakery" for "easy enjoyment of eating anytime"; "Famimaru Sweets" for "daily healing and rewards"; and "Famimaru PREMIUM," a premium line offering "high-quality deliciousness with particular attention to ingredients and manufacturing methods." **■ The meaning behind the "Famimaru" naming and logo** 1. "Immediately recognizable as FamilyMart's PB product" * Uses the word "Famimaru" and FamilyMart's brand colors. 2. "Conveys FamilyMart's confidently recommended quality" * A design expressing "FamilyMart's double circle" quality, including safety, security, environmental compatibility, and deliciousness. 3. "Understandable by people of all ages and genders" * A smile mark that makes customers smile (the logo that won first place in a consumer survey for logo proposals). *Survey name: Survey on product brands Organizer: FamilyMart Respondents: 10,000 men and women aged 15-79 Survey date: March 17, 2021 **■ Famimaru Concept** "Delicious ◎ Happy ◎ Safe ◎" for everyone's daily life. That's Family Quality. We aim to be a private brand that offers quality and a lineup we can confidently recommend to our precious families. We strive to deliver a little happiness every day, aiming for a private brand that brings smiles to everyone, from children to the elderly.