First for the "Convenience Wear" Brand! A New "Wristwatch" Co-Developed with Citizen Watch Debuts! Small Items Like Umbrellas and Sandals Are Enhanced, Making the Brand Even More Rooted in Everyday Life!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kensuke Otani) will celebrate its 45th anniversary in September 2026. Based on the five keywords it has continuously worked on, the company will operate under the slogan "Ichiban Challenge" (Number One Challenge). As part of its efforts to be the place where "you can find the most wonderful things," FamilyMart will launch new products from its original apparel brand "Convenience Wear," including the brand's first-ever wristwatch and shorts made with water-absorbent, quick-drying, and cool-touch material. These products will be released sequentially at approximately 16,400 FamilyMart stores nationwide starting from Friday, March 27, 2026.

We would also like to announce that a media exhibition will be held on Thursday, March 26, and Friday, March 27.

*Release dates vary by product.

■ A wristwatch co-developed with Citizen Watch is here! A special piece featuring the FamilyMart colors!

"Convenience Wear" is FamilyMart's original apparel brand, developed in collaboration with fashion designer Hiromichi Ochiai under the concept of "good materials, good technology, good design." Since its launch in 2021, the brand has been well-received for its accessibility, convenience, and reliable quality, creating a new culture of purchasing clothing at convenience stores. In February 2026, the brand took on a new challenge by airing its first-ever TV commercial, expressing the world of Convenience Wear with large-scale visual beauty.

This time, as a highlight product for Spring/Summer 2026, the brand will release its first-ever wristwatch. Co-developed with the world-renowned Japanese watchmaker Citizen Watch Co., Ltd., it is packed with meticulous details. The size is adjustable, making it suitable for a wide range of people from children to adults. In addition, the perennially popular shorts are now available in a new orange color perfect for the warmer season. New colors have also been introduced for sandals and the convenient-to-carry sun-and-rain mini umbrella, and the lineup of accessories is further enhanced with a new, even lighter sun-and-rain slim umbrella.

■2026 Spring/Summer Item Exhibition!

At the Spring/Summer 2026 product exhibition for Convenience Wear, which celebrates its 5th anniversary since its launch, many new products scheduled for future release are on display. The exhibited items will be released sequentially. Stay tuned for further updates.

*This exhibition is for media and related parties only.

■ Comment from Mr. Hiromichi Ochiai

We are holding the second "Convenience Wear" press exhibition, following last year's. Celebrating our 5th anniversary, we have expanded our sales floor and instilled new future possibilities and various values of Convenience Wear into each and every product. I believe this press exhibition expresses the creation of a "new clothing culture" from FamilyMart.

【Product Details】

【Product Name】Shorts

【Price】1,817 yen (1,998 yen with tax)

【Release Date】Friday, March 27, 2026

【Release Region】Nationwide

【Details】Made with a blend of cotton and nylon yarn, this material offers water absorption, quick-drying, and a cool touch. It's lightweight, wrinkle-resistant, and has stretch for excellent comfort. It's machine washable for easy care at home.

【Colors】Orange, Black

【Sizes】S/M/L (Orange is M/L only)

【Product Name】Sweat Shorts

【Price】1,817 yen (1,998 yen with tax)

【Release Date】Friday, March 27, 2026

【Release Region】Nationwide

【Details】These sweat shorts are made from a thick USA cotton material for a luxurious feel. The waistband features the FamilyMart colors. Their comfort is a key point, making them useful not only for daily coordination but also for quick outings.

【Color】Black

【Sizes】M/L

【Product Name】Outer T-shirt

【Price】1,362 yen (1,498 yen with tax)

【Release Date】Friday, March 27, 2026

【Release Region】Nationwide

【Details】A unisex outer T-shirt. Made of 100% cotton for a gentle feel. It features an antibacterial and anti-odor finish to prevent odors. The popular XXL size sold last year is being re-released.

【Colors】White, Black

【Size】XXL

【Product Name】Long-Sleeve Outer T-shirt

【Price】1,817 yen (1,998 yen with tax)

【Release Date】Friday, March 27, 2026

【Release Region】Nationwide

【Details】A unisex long-sleeve outer T-shirt. Made of 100% cotton for a gentle feel. It features an antibacterial and anti-odor finish to prevent odors. A new XXL size has been added to the lineup.

【Colors】White, Black

【Size】XXL

【Product Name】Sun/Rain Mini Umbrella

【Price】2,264 yen (2,490 yen with tax)

【Release Date】Friday, April 3, 2026

【Release Region】Nationwide

【Details】Features 99.9% UV protection, UPF 50+, 99.9% light blocking, and a heat-shielding effect. The waterproof and water-repellent fabric is coated on the inside to block UV rays. It's a convenient mini size for carrying. New colors, white and brown, are being introduced that are easy to match with any outfit.

*The stated values and effects are based on test results of the fabric itself and do not guarantee the performance of the entire product.

【Colors】White, Brown

【Size】Rib length 47cm

【Product Name】Sun/Rain Lightweight Slim Umbrella

【Price】2,719 yen (2,990 yen with tax)

【Release Date】Friday, April 3, 2026

【Release Region】Nationwide

【Details】Features 99.9% UV protection, UPF 50+, 99.9% light blocking, and a heat-shielding effect. The waterproof and water-repellent fabric is coated on the inside to block UV rays. It's a convenient lightweight, slim type for carrying. Compared to the current slim umbrella, it is approximately 45g lighter. New colors, gray and navy, are being introduced that will blend naturally with your daily style.

*The stated values and effects are based on test results of the fabric itself and do not guarantee the performance of the entire product.

【Colors】Gray, Navy

【Size】Rib length 54cm

【Product Name】Wristwatch

【Price】1,817 yen (1,998 yen with tax)

【Release Date】Friday, April 17, 2026

【Release Region】Nationwide

【Details】A wristwatch co-developed with Citizen Watch Co., Ltd. The dial comes in two colors: a refreshing white and a chic black. It is water-resistant up to 10 atmospheres, making it wearable during swimming, and its size is suitable for everyone from children to adults. The second hand, belt holes, and buckle pin are adorned with the FamilyMart colors.

【Colors】White, Black

【Product Name】Sandals

【Price】2,719 yen (2,990 yen with tax)

【Release Date】Friday, April 17, 2026

【Release Region】Nationwide

【Details】Features a comfortable fit, soft and easy to wear.

【Color】Black

【Size】M (26.5-27.5cm)

■ About Mr. Hiromichi Ochiai

Hiromichi Ochiai / Fashion Designer

Born in Tokyo in 1977. Graduated from Bunka Fashion College.

In 2007, he launched his own brand "FACETASM".

In 2013, he received the Mainichi Fashion Grand Prix Newcomer's Award.

In 2016, he received the Mainichi Fashion Grand Prix Grand Prize.

From the same year, he has participated in the Paris Men's Fashion Week with his collections. He also designed the costumes for the "Flag Handover Ceremony" at the closing ceremony of the Rio Olympic and Paralympic Games.

His activities are diverse and not limited to Japan, including collaborations with global brands such as "NIKE," "Coca-Cola," and "LEVI'S."

Under its motto "Anata to, Kombini, FamilyMart" (FamilyMart, With You, In Convenience), FamilyMart strives to be an indispensable presence that goes beyond mere convenience, staying close to the community and connecting with each customer like family.

＜Reference Information＞

■ The thought behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue being the "number one" choice for customers by going beyond the framework of a convenience store in response to changing times, we have adopted the new slogan "'Ichiban Challenge' to create many of your number ones."

Under this slogan, we will continue to take on FamilyMart's greatest challenges based on eight fields: "delicious," "a little bit of a bargain," "exciting and fun," "find wonderful things," "innovative and cutting-edge," "environmentally friendly," "a great place to work," and "loved by the community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html