“Convenience Wear” Brand Debuts First-Ever Watch, Co-Developed with Citizen Watch! Enhanced Lineup of Accessories Like Umbrellas and Sandals Aims to Further Integrate the Brand into Daily Life!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that it has continuously pursued, the company will conduct its activities under the slogan "Ichiban Challenge" (The No. 1 Challenge). As part of its initiative to "find the most wonderful things," FamilyMart will sequentially launch new products from its original apparel brand "Convenience Wear," including the brand's first wristwatch and shorts made from quick-drying and cool-touch materials, starting March 27, 2026 (Friday) at approximately 16,400 FamilyMart stores nationwide.

Additionally, we would like to announce that exhibitions for the media will be held on March 26 (Thursday) and March 27 (Friday).

*Release dates may vary by product.

■Wristwatch Co-Developed with Citizen Watch Debuts! A Meticulously Crafted Piece Featuring FamilyMart Colors!

"Convenience Wear" is FamilyMart's original apparel brand, developed in collaboration with fashion designer Hiromichi Ochiai, under the concept of "Good Materials, Good Technology, Good Design." Since its launch in 2021, its accessibility, convenience, and reliable quality have been well-received, creating a new culture of purchasing clothing at convenience stores. In February 2026, the brand aired its first TV commercial, challenging new possibilities by expressing the world of Convenience Wear with large-scale visual beauty.

This time, as a highlight product for Spring/Summer 2026, the brand will release its first-ever wristwatch. Developed jointly with Citizen Watch Co., Ltd., a world-renowned Japanese watch manufacturer, it is meticulously crafted down to the smallest detail. It is also size-adjustable, making it suitable for a wide range of wearers, from children to adults. In addition, the popular shorts, which are well-received every year, will feature a new orange color perfect for the warmer seasons. The lineup of miscellaneous goods will also be enhanced, with new colors for sandals and the convenient all-weather mini umbrella, as well as new colors for the even lighter all-weather lightweight slim umbrella.

■Spring/Summer 2026 Item Exhibition to be Held!

At the Spring/Summer 2026 product exhibition for Convenience Wear, which celebrates its 5th anniversary since its launch, numerous new products scheduled for future release will be showcased. The exhibited items will be released sequentially. Please look forward to further updates.

*This exhibition is for media and related parties.

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