Hello Kitty Celebrates Famichan's Birthday! First-Ever Hello Kitty x Familiar Collaboration Realized, Featuring Denim Bags and More Made with Original Fabric – Total of 21 Items Available

Sales begin April 3, 2026 (Fri) on the Familiar Online Shop A POP-UP event will be held at Shibuya Scramble Square from Wednesday, April 15 to Tuesday, April 21, 2026

Detailed URL: https://familiar.co.jp/blogs/item/hellokitty_fami

Familiar Ltd. (Location: Kobe City, Chuo-ku, President: Tadahiko Okazaki) will begin selling its first collaboration items with Sanrio Co., Ltd.'s (Headquarters: Tokyo, Shinagawa-ku) popular character "Hello Kitty" from Friday, April 3, 2026. In commemoration of this collaboration, an event will be held at Familiar Kobe Main Store from Saturday, April 11, 2026, and a POP-UP event will be held at Shibuya Scramble Square from Wednesday, April 15, 2026.

This collaboration was realized because Sanrio's corporate philosophy of "Everyone be friends" resonates with Familiar's aspiration to "Create children's potential." Driven by the desire to "move forward together for the future of children," we will deliver various content, including the sale of collaboration items, photo spots, and POP-UP events.

A total of 21 items will be available, ranging from bags and pouches made with an original cut jacquard fabric incorporating "apple" (one of Hello Kitty's icons) and the Familiar Check, to apparel and stationery designed with Famichan and Hello Kitty spending time together, offering enjoyment for a wide range of ages from children to adults. Events will also be held in two cities, Kobe and Tokyo. Familiar Kobe Main Store will feature a photo spot where visitors can take pictures with Famichan and Hello Kitty, and will offer collaboration-exclusive designed drinks and dessert plates. In Tokyo, a POP-UP will be held at Shibuya Scramble Square, welcoming everyone with charming interior decorations featuring Famichan and Hello Kitty. Furthermore, a giveaway campaign will be held on social media to commemorate the collaboration.

On this occasion, please enjoy the special items and experiences unique to this collaboration.

・ Items

April 12th is Famichan's birthday. Her friend Hello Kitty has come to celebrate. To commemorate the birthday, items featuring Famichan and Hello Kitty spending time together will be released. Additionally, an original cut jacquard fabric, richly incorporating "apple" (one of Hello Kitty's icons) and the Familiar Check, has been created. It is used in four types of items, including denim bags and pouches.

Plain Denim & Original Cut Jacquard Items

Pouch　　　　¥13,200 (tax included)

Denim Bag　¥33,000 (tax included)

Mini Denim Bag　¥9,900 (tax included)

Bag (with gusset)　¥22,000 (tax included)

Multi Case　¥16,500 (tax included)

*The inner lining of the mini denim bag is Familiar Check.

Apparel

T-shirt 〈KIDS〉　¥11,000 (tax included) and up

Hat 〈KIDS〉　¥9,900 (tax included)

Socks 〈KIDS〉　¥2,750 (tax included)

T-shirt　¥14,300 (tax included)

Hat　¥10,450 (tax included)

Socks　¥2,750 (tax included)

Goods

Towel Handkerchief　¥3,630 (tax included)

Drawstring Bag　¥8,800 (tax included)

Mascot Charm　¥7,150 (tax included)

Tote Bag　¥8,800 (tax included)

Tote Bag (Checkered)　¥9,900 (tax included)

Mini Drawstring Bag　¥2,200 (tax included)

Stationery

Stickers　¥550 (tax included)

Clear File Folder　¥660 (tax included)

Memo Pad　¥880 (tax included)

Notebook　¥1,320 (tax included)

Ballpoint Pen ¥990 (tax included)

Letter Set ¥1,650 (tax included)

【How to Purchase】

① Familiar Online Shop

Sales Period: Friday, April 3, 2026, 10:00 AM - Tuesday, April 7, 2026, 11:59 PM

*On the first day only, the purchase quantity will be limited to one of each item and color per account.

② Omni Service (In-store Pickup) Available from the following date and time.

Application Start Date: Thursday, April 9, 2026, 11:00 AM~

Applicable Stores: Familiar Kobe Main Store, Daikanyama Store, Lucua 1100 Store, Hiroshima Minamomae Store, Marunouchi Building Store, Lumine Omiya Store, Namba CITY Store, Yurakucho Marui Store

*On the first day only, the purchase quantity will be limited to one of each item and color per order.

*If stock is available, it will also be available at other stores from Friday, April 17, 2026, 10:00 AM onwards.

*Sales on the Familiar Online Shop will also resume at the same time and date.

③ In-store Sales

Sales Period: Wednesday, April 15, 2026 - Tuesday, April 21, 2026

Stores: Shibuya Scramble Square POP-UP

*On Wednesday, April 15 and Thursday, April 16, purchase quantity will be limited to one of each item and color per person.

*After Omni Service (in-store pickup) begins, if stock is available, in-store sales will gradually start at stores other than the above.

Apple Pie

A crispy apple pie with a rich butter flavor that fills your mouth. The surface is carefully coated with domestic apple paste, and finished with caramel sugar. Enjoy the harmony of apple and butter. The tin depicts Famichan and friends visiting Hello Kitty's house. The many small apples drawn are also a highlight.

SNS Campaign

A giveaway campaign will be held on SNS to commemorate the collaboration. Details will be announced on the official Familiar SNS accounts.

Familiar Official Instagram: https://www.instagram.com/familiar_official/

Familiar Official X (formerly Twitter): https://twitter.com/familiar_info