Hello Kitty Celebrates Fami-chan's Birthday! First-Ever Hello Kitty x Familiar Collaboration Realized, Featuring 21 Items Including Denim Bags Made with Original Fabric
Familiar and Hello Kitty announce their first-ever collaboration, featuring 21 types of items including denim bags made with original fabric, clothing, and stationery. Sales begin on April 3, 2026, at the online shop, with events at the Kobe Main Store and a POP-UP at Shibuya Scramble Square, appealing to both children and adults.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:43 (497h 27m after Collected)
Sales start on Friday, April 3, 2026, at the Familiar online shop.
A POP-UP event will be held at Shibuya Scramble Square from Wednesday, April 15 to Tuesday, April 21, 2026.
Detailed URL: https://familiar.co.jp/blogs/item/hellokitty_fami
Familiar Co., Ltd. (Location: Chuo-ku, Kobe City; Representative Director and President: Tadahiko Okazaki) will begin selling its first collaboration items with Sanrio Co., Ltd.'s (Headquarters: Shinagawa-ku, Tokyo) popular character "Hello Kitty" from Friday, April 3, 2026. To commemorate the collaboration, an event will be held at Familiar Kobe Main Store from Saturday, April 11, 2026. Furthermore, a POP-UP store will be held at Shibuya Scramble Square from Wednesday, April 15, 2026.
This collaboration was realized because Sanrio's corporate philosophy of "everyone gets along" resonated with Familiar's desire to "create children's potential." With the shared desire to "walk together for the future of children," various contents such as collaboration item sales, photo spots, and POP-UPs will be offered.
A total of 21 types of items will be available, including bags and pouches made with original cut jacquard fabric featuring "apple," one of Hello Kitty's icons, and Familiar check patterns, as well as clothing and stationery designed with Fami-chan and Hello Kitty spending time together, which can be enjoyed by a wide range of people from children to adults. Events will also be held in two cities, Kobe and Tokyo. At Familiar Kobe Main Store, a photo spot where you can take pictures with Fami-chan and Hello Kitty will be set up, and collaboration-limited design drinks and dessert plates will be offered. In Tokyo, a POP-UP will be held at Shibuya Scramble Square. You will be welcomed by a cute interior designed with Fami-chan and Hello Kitty. In addition, a present campaign commemorating the collaboration will be held on social media.
Take this opportunity to enjoy special items and experiences unique to this collaboration.
- Items
[Image of items]
A POP-UP event will be held at Shibuya Scramble Square from Wednesday, April 15 to Tuesday, April 21, 2026.
Detailed URL: https://familiar.co.jp/blogs/item/hellokitty_fami
Familiar Co., Ltd. (Location: Chuo-ku, Kobe City; Representative Director and President: Tadahiko Okazaki) will begin selling its first collaboration items with Sanrio Co., Ltd.'s (Headquarters: Shinagawa-ku, Tokyo) popular character "Hello Kitty" from Friday, April 3, 2026. To commemorate the collaboration, an event will be held at Familiar Kobe Main Store from Saturday, April 11, 2026. Furthermore, a POP-UP store will be held at Shibuya Scramble Square from Wednesday, April 15, 2026.
This collaboration was realized because Sanrio's corporate philosophy of "everyone gets along" resonated with Familiar's desire to "create children's potential." With the shared desire to "walk together for the future of children," various contents such as collaboration item sales, photo spots, and POP-UPs will be offered.
A total of 21 types of items will be available, including bags and pouches made with original cut jacquard fabric featuring "apple," one of Hello Kitty's icons, and Familiar check patterns, as well as clothing and stationery designed with Fami-chan and Hello Kitty spending time together, which can be enjoyed by a wide range of people from children to adults. Events will also be held in two cities, Kobe and Tokyo. At Familiar Kobe Main Store, a photo spot where you can take pictures with Fami-chan and Hello Kitty will be set up, and collaboration-limited design drinks and dessert plates will be offered. In Tokyo, a POP-UP will be held at Shibuya Scramble Square. You will be welcomed by a cute interior designed with Fami-chan and Hello Kitty. In addition, a present campaign commemorating the collaboration will be held on social media.
Take this opportunity to enjoy special items and experiences unique to this collaboration.
- Items
[Image of items]