Let the games begin. Perfumes from the TV anime 'No Game No Life' are here!
Fairytail Co., Ltd. will release perfumes inspired by characters from 'No Game No Life' starting April 10. They will be sold online and at pop-up stores.
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- 📰 Published: April 11, 2026 at 01:00
- 🔍 Collected: April 11, 2026 at 00:21
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Fairytail Co., Ltd. (Minato-ku, Tokyo), an importer and distributor of perfumes, is releasing perfumes inspired by the characters Shiro, Stephanie Dola, Hatsuse Izuna, and Jibril from the TV anime "No Game No Life", along with a " " (Kuhaku) perfume set featuring Sora and Shiro.
Sales will begin on Friday, April 10, on the official online store "DREAMING PRINCESS", as well as on "Fragrance Fantasy" operated by the company on Amazon and Rakuten Ichiba. A pop-up store is also scheduled to be held at the directly managed store "FAIRYTAIL".
About "No Game No Life"
This is an anime work based on the MF Bunko J light novel "No Game No Life" (Written and illustrated by Yuu Kamiya), which has sold over 6 million copies in total.
The anime was broadcast from April to June 2014, and the movie "No Game No Life: Zero" was released in 2017.
[Introduction]
NEETs and shut-ins... but on the internet, the genius gamer siblings Sora and Shiro boast an undefeated record under the name " " (Kuhaku).
One day, a boy calling himself "God," Tet, appears before Sora and Shiro, who possess such extraordinary skills that they are considered a mere urban legend.
Tet summons Sora and Shiro, who call reality a "crappy game," to another world. It was a world where all conflict is forbidden and everything is decided by games!
Humanity (Imanity) is the weakest of the sixteen races living in this alternate world.
To save humanity, which has had most of its territory stolen by other races and is driven to the brink of extinction, Sora and Shiro challenge them to an unprecedented battle of wits!
No Game No Life Eau de Parfum Shiro
Sales will begin on Friday, April 10, on the official online store "DREAMING PRINCESS", as well as on "Fragrance Fantasy" operated by the company on Amazon and Rakuten Ichiba. A pop-up store is also scheduled to be held at the directly managed store "FAIRYTAIL".
About "No Game No Life"
This is an anime work based on the MF Bunko J light novel "No Game No Life" (Written and illustrated by Yuu Kamiya), which has sold over 6 million copies in total.
The anime was broadcast from April to June 2014, and the movie "No Game No Life: Zero" was released in 2017.
[Introduction]
NEETs and shut-ins... but on the internet, the genius gamer siblings Sora and Shiro boast an undefeated record under the name " " (Kuhaku).
One day, a boy calling himself "God," Tet, appears before Sora and Shiro, who possess such extraordinary skills that they are considered a mere urban legend.
Tet summons Sora and Shiro, who call reality a "crappy game," to another world. It was a world where all conflict is forbidden and everything is decided by games!
Humanity (Imanity) is the weakest of the sixteen races living in this alternate world.
To save humanity, which has had most of its territory stolen by other races and is driven to the brink of extinction, Sora and Shiro challenge them to an unprecedented battle of wits!
No Game No Life Eau de Parfum Shiro