Diverse Initiatives Unfold Nationwide Towards World Fair Trade Day (May 9)
Fairtrade Label Japan, a certified NPO, is launching the "Fair Trade Million Action Campaign 2026" nationwide from May 1st to 31st, centered around World Fair Trade Day on May 9th. The campaign aims to promote fair trade and address climate change through various events at department stores, cafes, commercial facilities, and children's facilities, including Shinjuku Takashimaya, Sembikiya Sohonten, Ogawa Coffee, and GREEN SPRINGS.
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Fairtrade Label Japan (Location: Chuo-ku, Tokyo / Secretary General: Maiko Shiozaki / hereinafter, Fairtrade Japan), a certified NPO engaged in promoting and raising awareness of fair trade in Japan, is holding the "Fair Trade Million Action Campaign 2026," Japan's largest awareness campaign addressing climate change through fair trade, from Friday, May 1st to Sunday, May 31st.
Centered around World Fair Trade Day on the second Saturday of May (May 9, 2026), fair trade-related events will be held nationwide throughout the month of May. This release introduces five representative events selected from four categories: department stores, cafes, commercial facilities, and children's facilities. Fairtrade Japan aims to create opportunities for people to experience fair trade through daily "food," "shopping," and "learning."
Click here for the campaign website: https://fairtrade-campaign.com/
■ Shinjuku Takashimaya "Learn More About Fair Trade!"
At Shinjuku Takashimaya, for two days from May 9th to 10th, there will be sales of carefully selected fair trade products such as chocolate, coffee, tea, and bananas, as well as an exhibition booth to learn about fair trade.
This event is enjoyable for both children and adults, so please come and visit.
・Dates: Saturday, May 9, 2026 – Sunday, May 10, 2026, 11:00 AM – 5:00 PM
・Venue: Shinjuku Takashimaya 2nd Floor JR Entrance Special Venue (Outdoor)
■ Sembikiya Sohonten "Limited Edition Parfait Using International Fairtrade Certified Bananas"
At the Nihonbashi Main Store, fair trade certified bananas will be sold, and a limited-time parfait menu using these bananas and fair trade coffee will be offered. Through this initiative, we aim to contribute to supporting producers in developing countries and promoting sustainable agriculture. As Japan's oldest fruit specialty store, we aim to create social value by focusing not only on quality but also on the production environment and producers behind it.
・Dates: Friday, May 1, 2026 – Sunday, May 31, 2026
・Sales Location: Sembikiya Sohonten Nihonbashi Main Store
【Parfait Mocha Banana】
A limited-time parfait using bananas grown on farms in Machala, El Oro Province, Republic of Ecuador. Fresh, rich bananas are combined with a slightly bitter and refreshing coffee jelly, finished in a tiramisu style.
・Price: 3,300 yen (tax included)
【Fair Trade Coffee】
Focusing on the rich sweetness of Ecuadorian bananas, we blended the refreshing taste and floral aroma of Ethiopian coffee with the mellow richness of Colombian coffee. The gentle bitterness of the medium-dark roast balances the overall flavor, beautifully enhancing the natural sweetness of the bananas.
・Single price: 1,045 yen (tax included) / Set price with parfait: 605 yen (tax included)
■ Ogawa Coffee "What is a 'Good Thing'? ~Choosing Good Things Leads to a Good World~"
Ogawa Coffee will hold an experiential event for four days from May 9th to May 12th at Cotochika Plaza in front of OGAWA COFFEE Kyoto Station store, where visitors can learn about fair trade in a fun and casual way. A booth for the "Million Action Campaign" organized by Fairtrade Label Japan will be set up at the venue. Through exhibition panels, visitors can learn about current fair trade initiatives and the values cherished, providing an opportunity to think about what a "good thing" means to them. Visitors can participate in an action to write down "what they think is good" on a designated sheet and display it on a large panel. In the merchandise corner, international fair trade certified coffee will be sold, along with sweets made with fair trade ingredients such as blancmange au café roll and chiffon cake. Each person thinking, choosing, and acting on "good things" connects to society—Ogawa Coffee offers such a unique experience. Furthermore, those who participate in the action of writing and displaying "good things" will receive a drip coffee as a gift.
・Dates: Saturday, May 9, 2026 – Tuesday, May 12, 2026, 10:00 AM – 7:00 PM *Only on the first day, May 9th, from 11:00 AM – 7:00 PM
・Venue: Cotochika Plaza within Cotochika Kyoto
■ GREEN SPRINGS "Well-being 'Good Things' You Can Contribute to Comfortably."
GREEN SPRINGS is proposing "Well-being 'Good Things' You Can Contribute to Comfortably" throughout the month of May. In an era overflowing with goods and experiences, well-being, a state of health and comfort, is a value sought after by society. This applies not only to us humans but also to the Earth. GREEN SPRINGS, aiming for a better lifestyle, is always filled with a fair mindset for creating a rich future.
Centered around World Fair Trade Day on the second Saturday of May (May 9, 2026), fair trade-related events will be held nationwide throughout the month of May. This release introduces five representative events selected from four categories: department stores, cafes, commercial facilities, and children's facilities. Fairtrade Japan aims to create opportunities for people to experience fair trade through daily "food," "shopping," and "learning."
Click here for the campaign website: https://fairtrade-campaign.com/
■ Shinjuku Takashimaya "Learn More About Fair Trade!"
At Shinjuku Takashimaya, for two days from May 9th to 10th, there will be sales of carefully selected fair trade products such as chocolate, coffee, tea, and bananas, as well as an exhibition booth to learn about fair trade.
This event is enjoyable for both children and adults, so please come and visit.
・Dates: Saturday, May 9, 2026 – Sunday, May 10, 2026, 11:00 AM – 5:00 PM
・Venue: Shinjuku Takashimaya 2nd Floor JR Entrance Special Venue (Outdoor)
■ Sembikiya Sohonten "Limited Edition Parfait Using International Fairtrade Certified Bananas"
At the Nihonbashi Main Store, fair trade certified bananas will be sold, and a limited-time parfait menu using these bananas and fair trade coffee will be offered. Through this initiative, we aim to contribute to supporting producers in developing countries and promoting sustainable agriculture. As Japan's oldest fruit specialty store, we aim to create social value by focusing not only on quality but also on the production environment and producers behind it.
・Dates: Friday, May 1, 2026 – Sunday, May 31, 2026
・Sales Location: Sembikiya Sohonten Nihonbashi Main Store
【Parfait Mocha Banana】
A limited-time parfait using bananas grown on farms in Machala, El Oro Province, Republic of Ecuador. Fresh, rich bananas are combined with a slightly bitter and refreshing coffee jelly, finished in a tiramisu style.
・Price: 3,300 yen (tax included)
【Fair Trade Coffee】
Focusing on the rich sweetness of Ecuadorian bananas, we blended the refreshing taste and floral aroma of Ethiopian coffee with the mellow richness of Colombian coffee. The gentle bitterness of the medium-dark roast balances the overall flavor, beautifully enhancing the natural sweetness of the bananas.
・Single price: 1,045 yen (tax included) / Set price with parfait: 605 yen (tax included)
■ Ogawa Coffee "What is a 'Good Thing'? ~Choosing Good Things Leads to a Good World~"
Ogawa Coffee will hold an experiential event for four days from May 9th to May 12th at Cotochika Plaza in front of OGAWA COFFEE Kyoto Station store, where visitors can learn about fair trade in a fun and casual way. A booth for the "Million Action Campaign" organized by Fairtrade Label Japan will be set up at the venue. Through exhibition panels, visitors can learn about current fair trade initiatives and the values cherished, providing an opportunity to think about what a "good thing" means to them. Visitors can participate in an action to write down "what they think is good" on a designated sheet and display it on a large panel. In the merchandise corner, international fair trade certified coffee will be sold, along with sweets made with fair trade ingredients such as blancmange au café roll and chiffon cake. Each person thinking, choosing, and acting on "good things" connects to society—Ogawa Coffee offers such a unique experience. Furthermore, those who participate in the action of writing and displaying "good things" will receive a drip coffee as a gift.
・Dates: Saturday, May 9, 2026 – Tuesday, May 12, 2026, 10:00 AM – 7:00 PM *Only on the first day, May 9th, from 11:00 AM – 7:00 PM
・Venue: Cotochika Plaza within Cotochika Kyoto
■ GREEN SPRINGS "Well-being 'Good Things' You Can Contribute to Comfortably."
GREEN SPRINGS is proposing "Well-being 'Good Things' You Can Contribute to Comfortably" throughout the month of May. In an era overflowing with goods and experiences, well-being, a state of health and comfort, is a value sought after by society. This applies not only to us humans but also to the Earth. GREEN SPRINGS, aiming for a better lifestyle, is always filled with a fair mindset for creating a rich future.