Fairtrade Million Action Campaign 2026 to Support Disaster-Stricken Areas and Fairtrade Producing Regions with 1 Action = 1 Yen Donation, Starting May 1st – Latest Domestic Market Size Also Announced –
Fairtrade Label Japan will launch the "Fairtrade Million Action Campaign 2026," Japan's largest climate change x fairtrade initiative, on May 1st. The campaign aims to support disaster-stricken areas and promote sustainable production through a 1-yen donation for every action taken, with the goal of 3 million actions.
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- 📰 Published: April 28, 2026 at 20:00
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Certified NPO Fairtrade Label Japan (located in Chuo-ku, Tokyo / Secretary General Mayuko Shiozaki / hereinafter, Fairtrade Japan), which promotes and raises awareness of fairtrade in Japan, will hold the "Fairtrade Million Action Campaign 2026," Japan's largest awareness campaign to tackle climate change through fairtrade, from May 1st (Friday) to May 31st (Sunday).
The second Saturday in May (May 9th, 2026) is World Fairtrade Day. The entire month of May is designated as Fairtrade Month, during which promotional activities for fairtrade products and awareness-raising events will be held at stores nationwide. The total number of actions such as "product purchases / event participation / SNS posts" will be tallied, and 1 yen per action will be donated to producers in developing countries. This year, the sixth year of the campaign, Fairtrade Japan will collaborate with approximately 200 companies, including retailers, restaurants, food manufacturers, local governments, educational institutions, and civic groups nationwide, aiming for a record-breaking 3 million actions (= 3 million yen in donations). In conjunction with this campaign, limited-time products, new menus, and new products will be released at stores such as Aeon, Ogawa Coffee, and DEAN & DELUCA. Furthermore, the latest domestic fairtrade market size for 2025 has been announced.
Dining tables threatened by climate change. The crisis in producing regions that support our daily lives, such as coffee, bananas, tea, and spices.
It is said that by 2050, many everyday products such as coffee, cocoa, bananas, avocados, as well as wine and orange juice, will face a crisis in cultivation and production due to the effects of climate change. One countermeasure is fairtrade, which involves environmentally friendly production methods with low greenhouse gas emissions. Moving beyond the traditional image of poverty alleviation, it is now attracting attention as an initiative that contributes to all SDGs goals. The Asian region, in particular, is home to various fairtrade product producing countries, including cotton and spices in addition to coffee, tea, and bananas, which support our lives. However, from November to December 2025, heavy rains, floods, and landslides caused by cyclones occurred in Sumatra Island, Indonesia, and Sri Lanka. Approximately 20,000 farmers suffered significant damage, losing homes, production facilities, and trees.
1 action = 1 yen becomes a donation. Collaboration with companies and organizations nationwide through fairtrade. Supporting disaster-stricken areas & raising awareness of climate change.
In this year's campaign, actions taken throughout Japan during the period will be converted into 1-yen donations to support the recovery and reconstruction of disaster-stricken areas and to encourage farmers who engage in low-environmental-impact fairtrade. Especially now, as the impact of climate change expands, the campaign aims to widely communicate the significance of fairtrade leading to sustainable production and encourage participation through daily consumption and information dissemination.
Initiatives of participating companies in the Fairtrade Million Action Campaign 2026
## Aeon Co., Ltd.
Contributing through daily shopping. Expansion to over 20 items and launch of new fairtrade chocolate products.
In response to customer feedback wanting to "contribute internationally through daily shopping," Aeon launched international fairtrade certified coffee in 2004. Since then, it has expanded its product lineup to include chocolates, teas, and more, and currently offers over 20 items, including those subject to the International Fairtrade Certified Cocoa Sourcing Program (as of April 2026).
In May 2025, Aeon launched flowers, the first international fairtrade certified flowers as a domestic private brand. In April 2026, new "Caramelized Almond" and "Cacao 72%" products were released from the Topvalu Green Eye Organic Organic & Fairtrade Dark Chocolate series. During this year's campaign period, announcements and calls for customer participation will be made at stores such as "Aeon" and "Aeon Style."
International Fairtrade Certification Special Page: https://www.topvalu.net/sustainable/fairtrade/
## Ogawa Coffee Co., Ltd.
Limited-time menu of "Fairtrade Earl Grey Peach-Scented Fruit Tea" and experiential events.
- **Limited Menu**: Fairtrade Earl Grey Peach-Scented Fruit Tea 800 yen (tax included)
- A refreshing International Fairtrade Certified Earl Grey* tea topped with strawberries, kiwi, and more. Peach syrup brings out the rich peach aroma, making it a distinctive fruit tea. (*Mass balance criteria applied)
- Sales period: May 1st to May 31st
- Sales stores: Ogawa Coffee Honten, Kyoto Sanjo store, Rakusai store, Yasu store, OGAWA COFFEE Kyoto Station store, Kyoto Station Central Exit store
- **Experiential Event**: May 9th to May 12th at Kotochika Plaza, Kyoto Station
- A four-day experiential event with a fairtrade theme will be held. A Million Action Campaign participation booth will be set up at the venue, where visitors can learn about fairtrade initiatives and philosophy through display panels.
The second Saturday in May (May 9th, 2026) is World Fairtrade Day. The entire month of May is designated as Fairtrade Month, during which promotional activities for fairtrade products and awareness-raising events will be held at stores nationwide. The total number of actions such as "product purchases / event participation / SNS posts" will be tallied, and 1 yen per action will be donated to producers in developing countries. This year, the sixth year of the campaign, Fairtrade Japan will collaborate with approximately 200 companies, including retailers, restaurants, food manufacturers, local governments, educational institutions, and civic groups nationwide, aiming for a record-breaking 3 million actions (= 3 million yen in donations). In conjunction with this campaign, limited-time products, new menus, and new products will be released at stores such as Aeon, Ogawa Coffee, and DEAN & DELUCA. Furthermore, the latest domestic fairtrade market size for 2025 has been announced.
Dining tables threatened by climate change. The crisis in producing regions that support our daily lives, such as coffee, bananas, tea, and spices.
It is said that by 2050, many everyday products such as coffee, cocoa, bananas, avocados, as well as wine and orange juice, will face a crisis in cultivation and production due to the effects of climate change. One countermeasure is fairtrade, which involves environmentally friendly production methods with low greenhouse gas emissions. Moving beyond the traditional image of poverty alleviation, it is now attracting attention as an initiative that contributes to all SDGs goals. The Asian region, in particular, is home to various fairtrade product producing countries, including cotton and spices in addition to coffee, tea, and bananas, which support our lives. However, from November to December 2025, heavy rains, floods, and landslides caused by cyclones occurred in Sumatra Island, Indonesia, and Sri Lanka. Approximately 20,000 farmers suffered significant damage, losing homes, production facilities, and trees.
1 action = 1 yen becomes a donation. Collaboration with companies and organizations nationwide through fairtrade. Supporting disaster-stricken areas & raising awareness of climate change.
In this year's campaign, actions taken throughout Japan during the period will be converted into 1-yen donations to support the recovery and reconstruction of disaster-stricken areas and to encourage farmers who engage in low-environmental-impact fairtrade. Especially now, as the impact of climate change expands, the campaign aims to widely communicate the significance of fairtrade leading to sustainable production and encourage participation through daily consumption and information dissemination.
Initiatives of participating companies in the Fairtrade Million Action Campaign 2026
## Aeon Co., Ltd.
Contributing through daily shopping. Expansion to over 20 items and launch of new fairtrade chocolate products.
In response to customer feedback wanting to "contribute internationally through daily shopping," Aeon launched international fairtrade certified coffee in 2004. Since then, it has expanded its product lineup to include chocolates, teas, and more, and currently offers over 20 items, including those subject to the International Fairtrade Certified Cocoa Sourcing Program (as of April 2026).
In May 2025, Aeon launched flowers, the first international fairtrade certified flowers as a domestic private brand. In April 2026, new "Caramelized Almond" and "Cacao 72%" products were released from the Topvalu Green Eye Organic Organic & Fairtrade Dark Chocolate series. During this year's campaign period, announcements and calls for customer participation will be made at stores such as "Aeon" and "Aeon Style."
International Fairtrade Certification Special Page: https://www.topvalu.net/sustainable/fairtrade/
## Ogawa Coffee Co., Ltd.
Limited-time menu of "Fairtrade Earl Grey Peach-Scented Fruit Tea" and experiential events.
- **Limited Menu**: Fairtrade Earl Grey Peach-Scented Fruit Tea 800 yen (tax included)
- A refreshing International Fairtrade Certified Earl Grey* tea topped with strawberries, kiwi, and more. Peach syrup brings out the rich peach aroma, making it a distinctive fruit tea. (*Mass balance criteria applied)
- Sales period: May 1st to May 31st
- Sales stores: Ogawa Coffee Honten, Kyoto Sanjo store, Rakusai store, Yasu store, OGAWA COFFEE Kyoto Station store, Kyoto Station Central Exit store
- **Experiential Event**: May 9th to May 12th at Kotochika Plaza, Kyoto Station
- A four-day experiential event with a fairtrade theme will be held. A Million Action Campaign participation booth will be set up at the venue, where visitors can learn about fairtrade initiatives and philosophy through display panels.