Supporting Disaster Areas with 1 Action = 1 Yen. Aiding Recovery for Coffee and Tea Farmers in Japan's Sourcing Countries. Donation Recipients Decided for the Largest Domestic Climate Change Campaign
Fairtrade Label Japan's 'Million Action Campaign 2026' will donate 1 yen per action to support Indonesian and Sri Lankan coffee and tea farmers affected by recent cyclones, aiming for 3 million actions in May.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:30
- 🔍 Collected: April 7, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 21:54 (321h 54m after Collected)
Certified NPO Fairtrade Label Japan (Chuo-ku, Tokyo / Secretary General: Maiko Shiozaki) has decided on the donation recipient for the "Million Action Campaign 2026," the largest domestic awareness campaign regarding climate change and fair trade, to be held in May in collaboration with approximately 200 companies and organizations nationwide (based on last year's results), setting 1 action = 1 yen. In this campaign, support will be provided for disaster recovery from large-scale heavy rains, floods, and landslides caused by cyclones that occurred in Sumatra, Indonesia, and Sri Lanka from late November to early December 2025.
Nearly 20,000 farmers affected. Serious disasters occur in Indonesia and Sri Lanka, countries that support the Japanese dining table with coffee and tea.
Familiar foods consumed daily in Japan, such as coffee and tea, are supported by production areas in Asia like Indonesia and Sri Lanka. Indonesia in particular is one of the main import sources for coffee beans, and about 60% of the tea beloved in Japan comes from Sri Lanka. Under these circumstances, from late November to early December 2025, heavy rains, floods, and landslides caused by cyclones hit Sumatra, Indonesia, and Sri Lanka. As a result, approximately 20,000 farmers in Indonesia and Sri Lanka suffered major damage, including the loss of homes, production facilities, and trees. (*Details are provided below)
Large cyclones in Asia tend to easily intensify by absorbing abundant moisture due to rising sea temperatures. The impact of climate change lies behind the occurrence and intensification of cyclones, and since greenhouse gases emitted worldwide are a contributing factor, Japan, as a top emitting country, is not unrelated to this issue.
1 action = 1 yen becomes a donation. Supporting disaster-stricken areas & raising awareness about climate change in collaboration with companies and organizations nationwide.
The Million Action Campaign is a participatory campaign themed around climate change and fair trade, held in May, which is Fairtrade Month. It operates on a system where actions such as purchasing fair trade products, posting on social media, and participating in events are counted as "actions," with 1 yen donated per action. In 2026, it aims for a record-high 3 million actions. Companies nationwide...
Nearly 20,000 farmers affected. Serious disasters occur in Indonesia and Sri Lanka, countries that support the Japanese dining table with coffee and tea.
Familiar foods consumed daily in Japan, such as coffee and tea, are supported by production areas in Asia like Indonesia and Sri Lanka. Indonesia in particular is one of the main import sources for coffee beans, and about 60% of the tea beloved in Japan comes from Sri Lanka. Under these circumstances, from late November to early December 2025, heavy rains, floods, and landslides caused by cyclones hit Sumatra, Indonesia, and Sri Lanka. As a result, approximately 20,000 farmers in Indonesia and Sri Lanka suffered major damage, including the loss of homes, production facilities, and trees. (*Details are provided below)
Large cyclones in Asia tend to easily intensify by absorbing abundant moisture due to rising sea temperatures. The impact of climate change lies behind the occurrence and intensification of cyclones, and since greenhouse gases emitted worldwide are a contributing factor, Japan, as a top emitting country, is not unrelated to this issue.
1 action = 1 yen becomes a donation. Supporting disaster-stricken areas & raising awareness about climate change in collaboration with companies and organizations nationwide.
The Million Action Campaign is a participatory campaign themed around climate change and fair trade, held in May, which is Fairtrade Month. It operates on a system where actions such as purchasing fair trade products, posting on social media, and participating in events are counted as "actions," with 1 yen donated per action. In 2026, it aims for a record-high 3 million actions. Companies nationwide...