South Korean Golf Apparel Brand "FairLiar" to Open Limited-Time POPUP STORE at Tokyo Midtown Hibiya

COENSEN GLOBAL Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Kosei Takahata; Trademark: FairLiar Japan) will open a limited-time POPUP STORE at Tokyo Midtown Hibiya from July 10, 2026 (Fri) to September 30, 2026 (Wed).

A First Appearance at a Major Commercial Facility: Tokyo Midtown Hibiya

This marks FairLiar's debut at Tokyo Midtown Hibiya, one of Tokyo's premier urban complexes.

This special pop-up will run for approximately three months—the longest in FairLiar's brand history (from July 10 to September 30, 2026)—offering customers a unique opportunity to experience the transition from summer to autumn seasons through a single store.

Why Tokyo Midtown Hibiya?

Hibiya, home to the Imperial Hotel, Hibiya Park, Ginza, and Yurakucho within walking distance, is one of Tokyo’s most prestigious luxury districts, where fashion, gourmet dining, cinema, and theater converge.

On weekdays, the area welcomes sophisticated business professionals, while weekends draw stylish adult couples and families. The lifestyle of these visitors deeply resonates with FairLiar’s brand vision: "Making golf moments more vibrant and everyday life more elegant."

For the modern woman who loves golf and also desires elegance beyond the course, there is no better location than Hibiya.

Experience the 2026 Summer Collection "Romantic Bohemian" Firsthand

This season’s theme is "Romantic Bohemian."

The collection blends a free-spirited bohemian mood with FairLiar’s signature soft elegance and modern femininity.

Featuring delicate lace, ruffles, and refined ribbon motifs, the designs create sophisticated silhouettes that shine beautifully on the summer course.

Textures, fit, and intricate details that cannot be fully conveyed through online images or photographs—please experience them in person at the store.

The collection includes not only functional golf wear but also pieces that stand out in urban settings.

[Exclusive to the Hibiya Pop-Up] Be Among the First to View the Autumn/Winter Collection

Thanks to the extended event period, another exciting experience awaits.

During the latter half of the event, select preview items from the 2026 Autumn/Winter Collection will be gradually unveiled.

A special lineup, available exclusively at the Tokyo Midtown Hibiya location ahead of other stores and e-commerce channels, will offer a unique first look.

From vibrant summer pieces to early glimpses of autumn/winter novelties, this pop-up offers a one-of-a-kind journey through an entire year of FairLiar’s seasonal storytelling—all under one roof.

From Summer to Autumn: Experience the Heart of Golf Season with FairLiar

July through September marks the peak of the golf season.

In the heart of Tokyo’s Hibiya district, come experience the latest summer collection and an early preview of the upcoming autumn/winter season.

Our entire team looks forward to welcoming you.

[Event Details]

FairLiar Limited-Time POPUP STORE

Event Period: July 10, 2026 (Fri) – September 30, 2026 (Wed)

Location: Tokyo Midtown Hibiya

Address: 2F, Tokyo Midtown Hibiya, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo

Opening Hours: In accordance with facility operating hours

[Company Overview]

Company Name: Coensen Global Co., Ltd.

Trademark: Fairliar Japan

Email: info.jp@fairliar.com

URL: https://www.fairliar.jp/