Fair Liar Exhibits at Japan Golf Fair 2026: Showcasing New Collections and Brand Identity

COENSEN GLOBAL Co., Ltd. (Trade name: Fair Liar JAPAN) exhibited at the "60th Japan Golf Fair 2026," held at Pacifico Yokohama from Friday, March 6 to Sunday, March 8, 2026.

The Japan Golf Fair is known as one of Asia's largest golf-related exhibitions.

Marking its 60th anniversary in 2026, the event reached its largest scale ever with 235 participating companies. Over the three days, the event welcomed 68,000 visitors, filling the venue with the latest golf trends and the enthusiasm of the crowd.

For Fair Liar, this exhibition served as a valuable opportunity to directly share the brand's worldview and the appeal of its products with a wide range of attendees.

Fair Liar's Craftsmanship for Golfers Who Value Sophisticated Style

Fair Liar is a high-quality golf apparel brand for golfers who seek a balance between functionality and beauty.

In addition to premium functional materials, we offer items that combine style, quality, and fit, proposing an elegant golf style that fits seamlessly into everyday life.

The brand is characterized by feminine and glamorous designs featuring ribbons, pearls, pleats, and frills. A consistent aesthetic runs through all items, from tops and skirts to visors, bags, and socks, earning strong support from customers who want to enjoy golf not just as a sport, but as an extension of their lifestyle.

Conveying the Brand Atmosphere and Product Value Through Real-World Interaction

During the Japan Golf Fair, many people visited the Fair Liar booth, including customers who have long supported the brand.

It was a great pleasure for us to speak directly with those who discovered Fair Liar for the first time through this event and to share our brand concept and the passion behind our products.

By allowing visitors to see and touch the products in person, they were able to experience the charm that cannot be fully conveyed online—from the texture of the materials and the three-dimensional silhouettes to the detailed tailoring and the flattering fit.