Media4u's Corporate Communication Services Rebranded to "Aurora X"

FABRICA HOLDINGS Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Masato Taniguchi)'s wholly-owned subsidiary, Media4u Inc. (Minato-ku, Tokyo; Representative Director and President: Toru Iwadate; hereinafter “Media4u”), will rebrand its suite of corporate business communication services to “Aurora X,” effective Monday, May 11, 2026.

The purpose of this rebranding is to communicate Media4u's value proposition—previously offered through individually deployed services such as SMS, IVR, and AI calls—in a more unified and understandable manner.

As communication methods and customer touchpoints undergo significant changes, the “correct answers” sought by companies are also constantly evolving. Against this backdrop, Media4u, under its new brand “Aurora X,” will continue to support better communication between companies and consumers.

▼Brand Movie

Background of Rebranding

In recent years, the environment surrounding communication between companies and customers has changed dramatically. Touchpoints have diversified, including telephone, SMS, Web, and even AI-powered voice responses, making it difficult to provide optimal customer experiences with a single method.

Media4u has so far supported companies' customer service and notification operations through its corporate SMS delivery service “Media SMS,” IVR service “Teleforce,” and initiatives in the AI-powered voice communication domain. However, there was a challenge in that individual services gained recognition, but a consistent brand message for the overall value proposition was not sufficiently delivered.

Based on this background, we launched “Aurora X” as a brand that comprehensively conveys value through services, clarifying our commitment to addressing corporate communication challenges in an ever-changing era. Going forward, through brand unification, we will deliver our value proposition more clearly and aim to expand recognition.

Concept of the New Brand “Aurora X”

“Aurora X” is a brand that continuously seeks the “optimal solution at any given moment” in corporate-customer communication through the power of technology. It embodies the philosophy of presenting optimal methods and designs according to changes in the times, customer behavior, and corporate challenges, rather than imposing fixed solutions.

Furthermore, the “X” in the brand name expresses our intent to expand possibilities without being bound by existing frameworks. We will evolve as a communication platform that supports corporate activities across multiple channels such as SMS, voice, and AI.

Key Points of Renewal

This rebranding will focus on the following points of renewal:

- Restructuring of the brand system - Integrating each service under the “Aurora X” brand to clarify the value proposition of combining multiple methods

- Refreshing brand message and creative - Renewing tagline, logo, key visuals, etc., to visually express the brand philosophy

- Unifying various communications and customer touchpoints - Gradually unifying all touchpoints, such as websites, sales materials, and exhibitions, under the brand

- Redefining value proposition - Evolving into a partner that supports the resolution of customer service, notification, and response operational issues, going beyond mere tool provision

Future Outlook and Message

Moving forward, “Aurora X” will continue to support the transformation of corporate customer communication, primarily focusing on SMS, IVR, and AI calls.

Concurrently, we will aim to raise awareness of the new brand through exhibition participation and various promotions, and contribute to solving customer touchpoint challenges faced by many companies.

Note: The Aurora X brand site is currently under preparation (scheduled to be released in May 2026).

Media4u will continue to seek new optimal solutions in response to changing times, and remain a presence that supports better communication between companies and customers.

Company Overview

[FABRICA HOLDINGS Inc.]

Representative: Masato Taniguchi, Representative Director and CEO Headquarters: Akasaka 1-11-30, Akasaka 1-chome Center Building 9F, Minato-ku, Tokyo Established: November 1994 Listed: Tokyo Stock Exchange Standard Market (Securities Code: 4193) Corporate Website: https://www.fabrica-hd.co.jp/

[Media4u Inc.]

Representative: Toru Iwadate, Representative Director and President Headquarters: Akasaka 1-11-30, Akasaka 1-chome Center Building 9F, Minato-ku, Tokyo Established: November 2005 Equity ownership: 100% by FABRICA HOLDINGS Inc. Business: Operation and sales of corporate communication service "Aurora X" Corporate Website: https://www.media4u.co.jp/

Contact Information

Media4u Inc. Business Promotion Group

TEL: 03-5544-9