EC-Specialized CRM "Action Link" Now Available as Official App on "makeshop byGMO" E-commerce Cart System

Fabrica Communications Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President and CEO: Masato Taniguchi), a wholly-owned subsidiary of Fabrica Holdings Co., Ltd., announced that starting May 11, 2026, its CRM service for e-commerce businesses, "Action Link," will be offered as an official app on the "makeshop byGMO" e-commerce cart system, operated by GMO Makesshop Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Norio Mukohata).

**Overview of this App** "Action Link" is a CRM service specialized for e-commerce businesses. It integrates and analyzes customer data, and based on customer understanding derived from LTV and RFM analysis, it automates personalized communication for each individual. Through the implementation of measures based on proven "standard scenarios" (Teppan Scenario®︎), it supports the promotion of repeat purchases and the maximization of sales.

"makeshop byGMO" is an e-commerce cart system that supports everything from the construction to the operation of EC sites. Through this integration, EC businesses can now install the existing "Action Link" directly from the app list on the makeshop administration screen, making it easy to introduce and use without needing to apply separately as an external service.

Official App Download Page: https://apps.makeshop.jp/view/item/000000000200

**Changes in the EC Market and the Need for CRM Utilization** With the expansion of the EC market, businesses' growth strategies are shifting from "new customer acquisition" to "promotion of repeat purchases and maximization of LTV (Customer Lifetime Value)."

Amidst this, many EC businesses have the following needs: - Want to easily increase repeat sales. - Want to start email and LINE distribution tailored to customers. - Want to implement CRM measures even with staffing shortages. - Want to know specific measures based on customer data. - Want to clearly understand the effectiveness of repeat purchase countermeasures.

To address these needs, our company offers the EC-focused CRM service "Action Link," and with this official app integration, we have created an environment where more EC businesses can easily utilize it.

**Benefits of Introducing the App** 1. **Centralized Management of Customer Data, Usable by Anyone Immediately** Customer information, product information, purchase history, browsing history, and other data necessary for CRM are centrally managed per customer. This creates an environment where analysis, distribution, and measure execution can be performed quickly, even without specialized knowledge.

2. **Execute Our Proven "Standard Scenarios®︎" with One Click** Equipped with standard "standard scenarios®︎" for repeat purchase measures, whose effectiveness has been verified through thousands of PDCA cycles. With a single button, businesses can start measures that lead to results immediately after introduction.

3. **Automate Personalized Communication for Each Customer** Flexible scenario design is possible, combining customer attributes, purchase history, browsing history, and distribution conditions. This allows for easy and rapid automation of optimized approaches for each customer.

4. **Significant Reduction in CRM Operation Workload** Automates cumbersome tasks associated with data creation, condition settings, and measure execution. This reduces the burden of CRM operations in EC management, with some adopting companies confirming up to a 90% reduction in workload (according to our survey).

5. **Easy Analysis with "Standard Reports"** Equipped with "standard reports" that allow for easy analysis combining periods, customers, and products. Metrics such as LTV and retention rates can be understood without complex settings.

Our company will continue to strengthen the provision of solutions that support the maximization of sales and sustainable growth for e-commerce businesses.

*"Teppan Scenario®"* is a registered trademark with the Japan Patent Office. Registration No. 6296184. *"Teppan Report®"* is a registered trademark with the Japan Patent Office. Registration No. 6772850.

**About Action Link** "Action Link" is a CRM service specialized for e-commerce businesses. Based on data such as customer purchase history and browsing history, it automates personalized communication, supporting the promotion of repeat purchases and the maximization of LTV (Customer Lifetime Value). Service URL: https://actionlink.jp/

**About makeshop byGMO** "makeshop byGMO" is an e-commerce cart system that provides total support from EC site construction to attracting customers and operation. With abundant functions, it supports diverse business models and products. Service URL: https://www.makeshop.jp/

**Company Profile** Fabrica Holdings Co., Ltd. Representative: Masato Taniguchi, President and CEO Head Office: Akasaka 1-11-30 Akasaka 1-chome Center Building 9F, Minato-ku, Tokyo Established: November 1994 Listed: Tokyo Stock Exchange Standard Market (Securities Code: 4193) Corporate Sa