Aesthetic Medical Trends Survey for People in their 40s: Expanding Needs for Skin Treatment and Clarifying Realities of Selection, Information Sources, and Costs

FoR/FoRINC. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Tomoki Takahashi) disseminates information regarding aesthetic medicine on 'Medimee,' a site with the vision of 'making aesthetic clinics more accessible.' This time, Medimee conducted a '40s Aesthetic Medical Trends Survey' targeting men and women in their 40s (according to Medimee's research). ■ Over half of people in their 40s are inexperienced in aesthetic medicine. Approximately 40% of those with aesthetic medicine experience have undergone 'skin spot and complexion treatment,' indicating a growing trend of utilizing aesthetic medicine to address age-related skin concerns. ■ First visits are primarily among those in their 'late 30s to early 40s.' There is a tendency to seriously consider aesthetic medicine when concerns become apparent. ■ The most common reason for starting aesthetic medicine is 'improving complexes.' Awareness of anti-aging care* and self-investment is also increasing. ■ More than half have acquaintances with aesthetic medicine experience. Information gathering tends to center on review sites and search engines. ■ When choosing a clinic, 'doctor's achievements and case numbers' are highly valued. There is a clear tendency to make decisions based on multiple factors, with reliability as the core. ■ Annual costs typically range from 30,000 to 100,000 yen. A certain segment of the population continuously incorporates aesthetic medicine into their lives. *Care appropriate for one's age Survey Overview Survey method: Questionnaire survey Survey period: 2026/04/13~2026/04/24 Target audience: Men and women in their 40s Number of respondents: 89 Survey items: Survey on '40s Aesthetic Medical Trends' Survey Results Aesthetic medicine is increasingly becoming a familiar option in recent years. While more people are adopting treatments like medical hair removal and skin spot and complexion treatments based on their concerns, many are still hesitant about 'when to start' or 'whether it's necessary for them.' Furthermore, with the diversification of treatments, clinics, and information sources, challenges arise in 'what criteria to use for selection.' In particular, costs, doctor's achievements, and the reliability of reviews and SNS information are points that many people find anxiety-inducing. Therefore, Medimee conducted this survey targeting men and women in their 40s, covering their aesthetic medicine experience, age of initiation, types of treatments, clinic selection criteria, information sources, and cost perceptions. The aim is to clarify the realities of aesthetic medicine among people in their 40s and their selection process. The age and gender of the 87 respondents who cooperated in this survey are as follows: 40-44 years old: 47 people 45-49 years old: 42 people Males: 32 people Females: 57 people [Realities of Aesthetic Medicine Among Women in their 40s] Approximately 40% of women in their 40s reported having received aesthetic medicine. Compared to women in their 20s and 30s, the proportion of inexperienced individuals is higher, suggesting that while there is interest in aesthetic medicine, there are certain hurdles to actually receiving treatment. Among the treatments received, 'skin spot and complexion treatment' was the most common, followed by 'medical hair removal.' Compared to women in their 30s, treatments aimed at addressing skin concerns have a higher proportion, showing a tendency to respond more specifically to age-related changes. Furthermore, 'skin spot and complexion treatment' also stood out as the most desired future treatment, indicating a high need for continuous skin improvement. The age of the first aesthetic medicine treatment is primarily 'late 30s to early 40s,' indicating that many seriously consider it around the time they enter their 40s. Although the start is somewhat later compared to younger generations, there is a trend to consider using it when concerns become apparent. The most common reason for starting aesthetic medicine was 'improving complexes,' followed by 'increasing beauty consciousness' and 'self-investment.' Particularly in their 40s, the aspect of 'anti-aging care' has a stronger meaning, not just for general beauty purposes. Regarding whether they have acquaintances with aesthetic medicine experience, more than half answered 'some' or 'many,' suggesting that personal experiences influence decision-making. Information sources mainly include 'review sites' and 'Google Search,' with SNS also being utilized by a certain number of people. When choosing a clinic, 'doctor's achievements and case numbers' are most valued, with a stronger emphasis on 'reliability' compared to those under 30. In addition, 'reviews and reputation,' 'thoroughness of counseling,' and 'accessibility' are also important, showing a comprehensive approach to decision-making based on multiple factors. Annual costs typically range from '30,000 to 100,000 yen,' indicating that a significant portion of the population continuously incorporates aesthetic medicine with a certain budget. Among women in their 40s, aesthetic medicine is clearly positioned as a 'means to solve concerns,' driven by the manifestation of age-related skin issues. A comprehensive approach is taken regarding treatment content, doctors, costs, etc.