【40s Aesthetic Medicine Trend Survey】Growing Demand for Skin Beautification Treatments. Reality of Choices, Information Sources, and Cost Awareness Revealed

FoRINC. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tomoki Takahashi) disseminates information on aesthetic medicine through its site 'Medimee,' which operates with the vision of 'making aesthetic clinics more accessible.' This time, we conducted a questionnaire survey targeting men and women in their 40s regarding the '40s Aesthetic Medicine Trend Survey' (researched by Medimee). ■ Over half of people in their 40s have no experience with aesthetic medicine. Approximately 40% of those with experience have received 'spot/skin beautification treatments,' indicating a growing trend to use aesthetic medicine to address age-related skin concerns. ■ First visits are primarily in their 'late 30s to early 40s.' There is a tendency to seriously consider aesthetic medicine when concerns become apparent. ■ The most common reason for starting aesthetic medicine is 'improving complexes.' Awareness of anti-aging care* and self-investment is also increasing. ■ Over half of respondents have friends or acquaintances with aesthetic medicine experience. Information gathering primarily relies on 'review sites' and 'search engines.' ■ Clinic selection emphasizes 'doctor's track record and case numbers.' There is a clear tendency to judge based on multiple factors, with reliability as the core. ■ Annual costs typically range from 30,000 to 100,000 yen. A certain segment of the population continuously incorporates aesthetic medicine. *Care appropriate for one's age Survey Overview Survey method: Questionnaire survey Survey period: 2026/04/13~2026/04/24 Target: Men and women in their 40s Number of respondents: 89 people Survey items: '40s Aesthetic Medicine Trend Survey' Survey Results Aesthetic medicine is increasingly becoming an accessible option in recent years. While more people are adopting treatments like medical hair removal and skin beautification to address their concerns, many are unsure 'when to start' or 'if it's necessary for them.' Furthermore, with the diversification of treatments, clinics, and information sources, challenges arise such as 'not knowing what criteria to use for selection.' In particular, cost, doctor's track record, and the reliability of reviews and SNS information are points where many people feel uneasy. Therefore, Medimee conducted this survey targeting men and women in their 40s to investigate their experiences with aesthetic medicine, the age they started, types of treatments, clinic selection methods, information sources, and cost awareness. The aim was to clarify the reality of aesthetic medicine among people in their 40s and their decision-making process. The age and gender of the 87 respondents who cooperated in this survey are as follows: 40-44 years old: 47 people 45-49 years old: 42 people Male: 32 people Female: 57 people 【Aesthetic Medicine Reality for Women in their 40s】 Approximately 40% of women in their 40s reported having received aesthetic medicine. Compared to women in their 20s and 30s, the proportion of inexperienced individuals is higher, suggesting certain hurdles to undergoing treatment, despite interest in aesthetic medicine. 'Spot/skin beautification treatments' were the most common procedures received, followed by 'medical hair removal.' Compared to women in their 30s, there is a higher emphasis on treatments aimed at addressing skin concerns, indicating a tendency to respond more specifically to age-related changes. Furthermore, 'spot/skin beautification treatments' also stood out as the most desired future procedure, revealing a high continuous need for skin improvement. The age at which women first received aesthetic medicine was primarily 'late 30s to early 40s,' indicating that many seriously consider it around the time they enter their 40s. While the start is somewhat later compared to younger age groups, there is a trend to consider using these services when concerns become apparent. The most common reason for starting aesthetic medicine was 'improving complexes,' followed by 'increased beauty awareness' and 'self-investment.' Notably, for women in their 40s, the meaning of aesthetic medicine extends beyond mere beauty purposes, with a stronger emphasis on 'anti-aging care.' Regarding whether they have friends or acquaintances with aesthetic medicine experience, over half responded 'a few' or 'many,' suggesting that personal experiences influence decision-making. Information sources primarily include 'review sites' and 'Google search,' with SNS also being used to some extent. In clinic selection, 'doctor's track record and case numbers' are most emphasized, showing a stronger tendency to prioritize 'reliability' compared to those under 30. Additionally, 'reviews/reputation,' 'quality of counseling,' and 'accessibility' are also valued, indicating a comprehensive judgment based on multiple factors. The annual cost typically falls within the '30,000 to 100,000 yen' range, indicating that a significant portion of individuals continuously incorporates aesthetic medicine with a certain budget. For women in their 40s, aesthetic medicine is clearly positioned as a 'means to solve problems' due to the manifestation of age-related skin concerns. This includes comprehensive consideration of treatment content, doctors, and costs.