[Survey on Aesthetic Medicine Trends for People in their 30s] Growing demand for skin beautification treatments. Reality of choices, information sources, and cost revealed.
FoR/FoRINC. and its site "Medimee" conducted a survey on aesthetic medicine trends among men and women in their 30s. Over 60% of people in their 30s have experience with aesthetic medicine, with medical hair removal being the most common, and interest in skin beautification treatments is increasing. Reasons often include improving complexes and self-investment, with costs typically ranging from 30,000 to 100,000 yen.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 01:19
- 🔍 Collected: April 29, 2026 at 18:01
- 🤖 AI Analyzed: April 29, 2026 at 18:58 (57 min after Collected)
FoR/FoRINC. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Tomoteru Takahashi) disseminates information on aesthetic medicine through "Medimee," a site committed to the vision of "making aesthetic clinics more accessible." This time, a survey on "Aesthetic Medicine Trends for People in their 30s" was conducted targeting men and women in their 30s (according to Medimee).
## TOPICS
- Over 60% of people in their 30s have experience with aesthetic medicine. "Medical hair removal" is the most common and has become established as an introductory treatment.
- The first visit is typically in the "late 20s." Many cases show people seriously incorporating it in their 30s.
- The most common reason for starting is "improving complexes." Increased beauty awareness and self-investment are also contributing factors.
- Over half of respondents know someone who has experienced aesthetic medicine. They emphasize third-party information such as word-of-mouth and social media.
- "Word-of-mouth and reputation" are the most common factors in choosing a clinic. Costs typically range from 30,000 to 100,000 yen.
- Interest in "skin beautification treatments" is high in the future, with about 90% predicting the generalization of aesthetic medicine.
## Survey Outline
- Survey Method: Questionnaire survey
- Survey Period: 2026/04/13~2026/04/24
- Target Audience: Men and women in their 30s
- Number of Respondents: 87 people
- Survey Items: Survey on "Aesthetic Medicine Trends for People in their 30s"
## Survey Results
Aesthetic medicine is becoming a more accessible option in recent years.
While more people are undergoing treatments like medical hair removal and skin beautification to address their concerns, many are still unsure "when to start" or "if it's necessary for them." Furthermore, with the diversification of treatments, clinics, and information sources, there is the challenge of "not knowing what criteria to use for selection." Particularly, costs, doctor's track record, and the reliability of word-of-mouth and social media information are points where many people feel anxious.
Therefore, Medimee conducted a survey targeting men and women in their 30s on their experiences with aesthetic medicine, age of starting, types of treatments, clinic selection methods, reference information sources, and cost perceptions. This aims to clarify the actual state of aesthetic medicine among people in their 30s and their selection process.
The age and gender of the 87 respondents who cooperated in this survey are as follows:
## Age
- 30-34 years old: 48 people
- 35-39 years old: 39 people
## Gender
- Male: 23 people
- Female: 64 people
## Actual State of Aesthetic Medicine for Women in their 30s
Approximately over 60% of women in their 30s reported having experience with aesthetic medicine. Additionally, about 30% of those without experience expressed interest, indicating a high level of interest in aesthetic medicine.
"Medical hair removal" and "skin spot/beautification treatments" were the central treatments received, with a noticeable trend of many choosing treatments aimed at addressing skin concerns. Furthermore, the most common age for the first aesthetic treatment was "25-29 years old," indicating that many people seriously begin incorporating it from their late 20s to their 30s.
The most common reason for starting aesthetic medicine was "improving complexes," followed by "increased beauty awareness" and "self-investment." This shows a progression from addressing concerns to gradually incorporating it as a beauty routine.
Regarding whether they know people who have experienced aesthetic medicine, "a few" was the most common answer, and including "many," over half of respondents reported having experienced individuals nearby, suggesting that aesthetic medicine is perceived as relatively accessible.
For clinic selection, information sources such as "review sites," "Instagram," and "Google search" are utilized, with a prominent tendency to prioritize third-party evaluations. Moreover, "word-of-mouth and reputation" stood out as a crucial point, a characteristic indicating a strong tendency to make decisions based on prior information.
Annual costs centered around the "30,000 to 100,000 yen" range, indicating that many people continuously incorporate it within a manageable budget. "Skin spot/beautification treatments" were the most desired future treatments, reflecting high interest in age-related skin changes.
## Actual State of Aesthetic Medicine for Men in their 30s
For men in their 30s, "interested but no experience" was the most common response, indicating that while there is interest in aesthetic medicine, many have not yet proceeded with treatments.
"Medical hair removal" was the most common treatment received, followed by "skin spot/beautification treatments" and "AGA/hair loss treatments." Compared to women, men show a tendency to choose treatments directly related to grooming and complex improvement.
The most common age for the first aesthetic treatment was "25-29 years old," similar to women, indicating that many begin incorporating it from their late 20s.
The most common reason for starting aesthetic medicine was "improving complexes," and while "increased beauty awareness" was seen to some extent, the aspects of self-investment and beauty routine were somewhat weaker compared to women.
Regarding whether they know people who have experienced aesthetic medicine, "a few" was the most common answer, and including "many,"
## TOPICS
- Over 60% of people in their 30s have experience with aesthetic medicine. "Medical hair removal" is the most common and has become established as an introductory treatment.
- The first visit is typically in the "late 20s." Many cases show people seriously incorporating it in their 30s.
- The most common reason for starting is "improving complexes." Increased beauty awareness and self-investment are also contributing factors.
- Over half of respondents know someone who has experienced aesthetic medicine. They emphasize third-party information such as word-of-mouth and social media.
- "Word-of-mouth and reputation" are the most common factors in choosing a clinic. Costs typically range from 30,000 to 100,000 yen.
- Interest in "skin beautification treatments" is high in the future, with about 90% predicting the generalization of aesthetic medicine.
## Survey Outline
- Survey Method: Questionnaire survey
- Survey Period: 2026/04/13~2026/04/24
- Target Audience: Men and women in their 30s
- Number of Respondents: 87 people
- Survey Items: Survey on "Aesthetic Medicine Trends for People in their 30s"
## Survey Results
Aesthetic medicine is becoming a more accessible option in recent years.
While more people are undergoing treatments like medical hair removal and skin beautification to address their concerns, many are still unsure "when to start" or "if it's necessary for them." Furthermore, with the diversification of treatments, clinics, and information sources, there is the challenge of "not knowing what criteria to use for selection." Particularly, costs, doctor's track record, and the reliability of word-of-mouth and social media information are points where many people feel anxious.
Therefore, Medimee conducted a survey targeting men and women in their 30s on their experiences with aesthetic medicine, age of starting, types of treatments, clinic selection methods, reference information sources, and cost perceptions. This aims to clarify the actual state of aesthetic medicine among people in their 30s and their selection process.
The age and gender of the 87 respondents who cooperated in this survey are as follows:
## Age
- 30-34 years old: 48 people
- 35-39 years old: 39 people
## Gender
- Male: 23 people
- Female: 64 people
## Actual State of Aesthetic Medicine for Women in their 30s
Approximately over 60% of women in their 30s reported having experience with aesthetic medicine. Additionally, about 30% of those without experience expressed interest, indicating a high level of interest in aesthetic medicine.
"Medical hair removal" and "skin spot/beautification treatments" were the central treatments received, with a noticeable trend of many choosing treatments aimed at addressing skin concerns. Furthermore, the most common age for the first aesthetic treatment was "25-29 years old," indicating that many people seriously begin incorporating it from their late 20s to their 30s.
The most common reason for starting aesthetic medicine was "improving complexes," followed by "increased beauty awareness" and "self-investment." This shows a progression from addressing concerns to gradually incorporating it as a beauty routine.
Regarding whether they know people who have experienced aesthetic medicine, "a few" was the most common answer, and including "many," over half of respondents reported having experienced individuals nearby, suggesting that aesthetic medicine is perceived as relatively accessible.
For clinic selection, information sources such as "review sites," "Instagram," and "Google search" are utilized, with a prominent tendency to prioritize third-party evaluations. Moreover, "word-of-mouth and reputation" stood out as a crucial point, a characteristic indicating a strong tendency to make decisions based on prior information.
Annual costs centered around the "30,000 to 100,000 yen" range, indicating that many people continuously incorporate it within a manageable budget. "Skin spot/beautification treatments" were the most desired future treatments, reflecting high interest in age-related skin changes.
## Actual State of Aesthetic Medicine for Men in their 30s
For men in their 30s, "interested but no experience" was the most common response, indicating that while there is interest in aesthetic medicine, many have not yet proceeded with treatments.
"Medical hair removal" was the most common treatment received, followed by "skin spot/beautification treatments" and "AGA/hair loss treatments." Compared to women, men show a tendency to choose treatments directly related to grooming and complex improvement.
The most common age for the first aesthetic treatment was "25-29 years old," similar to women, indicating that many begin incorporating it from their late 20s.
The most common reason for starting aesthetic medicine was "improving complexes," and while "increased beauty awareness" was seen to some extent, the aspects of self-investment and beauty routine were somewhat weaker compared to women.
Regarding whether they know people who have experienced aesthetic medicine, "a few" was the most common answer, and including "many,"