Announcement of KING'S HAWAIIAN Official Sponsor Decision
Yokohama F. Marinos has announced an official sponsor agreement with KING'S HAWAIIAN, a brand that cherishes the spirit of 'OHANA (family)' and 'connecting people.' This partnership aims to share joy and support the development of youth sports, building on KING'S HAWAIIAN's brand philosophy and their previous sponsorship of the 'F. Marinos CUP U-10'.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 01:23 (371h 43m after Collected)
We are pleased to announce that Yokohama F. Marinos has entered into an official sponsor agreement with KING'S HAWAIIAN (Headquarters: USA).
■Company Profile

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Company Name |
King's Hawaiian Holding Co, Inc. |
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Representative Name |
MANAGING DIRECTOR, INTERNATIONAL Ayyub Bokhari |
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Location |
19161 Harborgate Way, Torrance, CA 90501, USA |
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Established |
1950 |
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Japanese Official Website |
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Official Japanese Account |
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Official Japanese Account |
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X Official Japanese Account |
■Comment from King's Hawaiian Holding Co, Inc. MANAGING DIRECTOR,
INTERNATIONAL Ayyub Bokhari
At King's Hawaiian, since our founding in Hawaii in 1950, we have cherished the spirit of 'OHANA (family)' and passed down our desire to 'connect people.'
We believe that sports have the power to deepen the bonds of family and community. We are deeply honored to form a partnership with Yokohama F. Marinos, a leading club in Japan.
Through this initiative, we will share joy with children pursuing their dreams, their families, and all our fans and supporters, much like sharing a single delicious taste, and together support the development of youth sports, which will shape the next generation.
King's Hawaiian MANAGING DIRECTOR, INTERNATIONAL
Ayyub Bokhari
■Comment from Akihiro Nakayama, President of Yokohama Marinos Co., Ltd.
We are deeply grateful for the support we will receive from KING'S HAWAIIAN as an official sponsor. On behalf of the club, I would like to express our sincere gratitude. We are also very happy to welcome you into the Marinos Family.
Since its founding, KING'S HAWAIIAN has cherished the spirit of 'OHANA (family)' and has made 'bread that connects people' the core of its brand, earning widespread support both domestically and internationally as a brand that connects dining tables and communities with smiles.
Last year, with the desire that children pursuing dreams, and the families and communities that support them, would share joy as if sharing a single loaf of bread, you provided title sponsorship for the 'F. Marinos CUP U-10'.
The many smiles and connections born through that tournament were also very meaningful to us, and it became a major catalyst for the development of this partnership.
At Yokohama F. Marinos, we value connecting players, staff, partner companies, fans, supporters, and local communities as the 'Marinos Family' through soccer.
With this partnership as a starting point, we will continue to strive to be a club that further expands this circle and delivers 'dreams' and 'vitality' to more people.
■About "Slider"
In America, the 'Slider' is such a classic arrangement that King's Hawaiian is often called 'Slider'. Using our delicious sweet rolls as buns, you can easily create a special main dish or dessert by filling them with your favorite ingredients. With over 600 recipes on the US site alone, the possibilities are truly endless. Please enjoy 'Sliders' that you'll surely want to share with everyone.
■About "KING'S HAWAIIAN"
"KING'S HAWAIIAN" is a bakery brand founded in Hilo, Hawaii in 1950. Our Original Hawaiian Sweet Rolls, created with traditional recipes passed down since its founding and carefully selected ingredients, have been loved by many generations. Their soft sweetness and gentle taste, which makes you want to share with anyone, embody our founding spirit of 'bread that connects people.'
Today, it is one of the most supported sweet roll brands across the United States, enjoyed in a wide range of settings, from family dinner tables to restaurants and event scenes.