First Innovation Sponsors 81 Music Festival at Toyota Arena Tokyo on June 27, 2026

Tokyo-based IT company First Innovation has announced its promotional sponsorship of the inaugural '81 Music Festival,' scheduled for June 27, 2026, at the newly opened Toyota Arena Tokyo in Odaiba. Under the theme 'Connecting Japan and the World' and the concept 'From CODE to CORE,' the urban music festival aims to project Japanese culture globally. First Innovation, known for web development, SNS management, and AI consulting, aligned with the event's vision of cultural transmission and community connection. The event features a diverse cross-border lineup of nine domestic and international artists, including headline acts such as The Kid Laroi, R3hab, Mrak, John Martin, Vini Vici B2B Mr.Black, Night Tempo, Alan Shirahama, 3LI¥EN, and Marvy. By utilizing its digital communication capabilities, First Innovation intends to bolster the festival's reach, creating new opportunities for discovery and cultural interaction. The sponsor's involvement underscores the growing importance of digital technology in modern cultural events.