Announcement of Official Ambassadors for 'Aichi Tsunagari Ouen' Campaign
First Innovation Co., Ltd. announced the selection of six official ambassadors for the 'Aichi Tsunagari Ouen' campaign, a WEB/SNS project supported by Aichi Prefecture. Through social media engagement and future real-world events, the initiative aims to promote regional vitality and build a sustainable 'related population' for Aichi.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 20:04
- 🔍 Collected: May 30, 2026 at 11:26
- 🤖 AI Analyzed: May 30, 2026 at 11:26 (0 min after Collected)
First Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yushi Kinone) is pleased to announce the selection of official ambassadors for the 'Aichi Tsunagari Ouen' campaign, a web and social media initiative supported by Aichi Prefecture and conducted in partnership with the General Incorporated Association Tsunagari Ouen (Board Chairman: Kuniaki Shimizu, Vice Board Chairman: Yushi Kinone).
Launched on May 1, 2026, the campaign aims to broadcast Aichi's appeal nationwide, starting from the foundation of human-to-human connections. Following a recruitment period that attracted many applicants from diverse backgrounds, the official ambassadors were selected through SNS, questionnaire, and online screening processes.
The newly appointed ambassadors will travel throughout Aichi Prefecture, sharing the various attractions of the region—including tourism, culture, food, local activities, businesses, and its people—via social media.
The initiative emphasizes authentic communication rooted in individual experiences and perspectives. By sharing daily discoveries and personal connections to the region, the campaign aims to generate new interest and empathy for Aichi, leading to sustainable regional revitalization.
Furthermore, through the connections between ambassadors and their interactions with local communities, businesses, and government agencies, the project aims to realize multifaceted and multidimensional regional promotion. In addition to online outreach via the web and social media, the initiative plans to explore real-world events and local exchange projects to cultivate a lasting 'related population.'
■ Official Ambassadors
・Erina Kitagawa: A model and talent based between Nagoya and Tokyo, active in various fields such as the 2026 BMW & MINI Racing Brand Ambassador and 2026 Auto Labo Racing.
・Ariru: With 30 years of experience in Nagoya, she shares information on child-friendly outings in Aichi, focusing on 'great value and satisfaction.'
・Yuiko: Shares information mainly on Nagoya gourmet food. She is active as a Tabelog reviewer and was the 2023 Miss GOLF Aichi Grand Prix winner.
・Chiharu Takai: Active in health and beauty, including Rela Acupuncture and Osteopathic Clinic, beauty medicinal food, local activities, and sports support.
・Hina: A 'photogenic travel concierge' from Aichi, sharing information on gourmet, lodging, cafes, and relaxing outings.
・Tsukasa: Radio personality for Heart FM's 'SUGAR HEARTS' (broadcast Mon-Fri, 9:30 AM - 10:45 AM).
Launched on May 1, 2026, the campaign aims to broadcast Aichi's appeal nationwide, starting from the foundation of human-to-human connections. Following a recruitment period that attracted many applicants from diverse backgrounds, the official ambassadors were selected through SNS, questionnaire, and online screening processes.
The newly appointed ambassadors will travel throughout Aichi Prefecture, sharing the various attractions of the region—including tourism, culture, food, local activities, businesses, and its people—via social media.
The initiative emphasizes authentic communication rooted in individual experiences and perspectives. By sharing daily discoveries and personal connections to the region, the campaign aims to generate new interest and empathy for Aichi, leading to sustainable regional revitalization.
Furthermore, through the connections between ambassadors and their interactions with local communities, businesses, and government agencies, the project aims to realize multifaceted and multidimensional regional promotion. In addition to online outreach via the web and social media, the initiative plans to explore real-world events and local exchange projects to cultivate a lasting 'related population.'
■ Official Ambassadors
・Erina Kitagawa: A model and talent based between Nagoya and Tokyo, active in various fields such as the 2026 BMW & MINI Racing Brand Ambassador and 2026 Auto Labo Racing.
・Ariru: With 30 years of experience in Nagoya, she shares information on child-friendly outings in Aichi, focusing on 'great value and satisfaction.'
・Yuiko: Shares information mainly on Nagoya gourmet food. She is active as a Tabelog reviewer and was the 2023 Miss GOLF Aichi Grand Prix winner.
・Chiharu Takai: Active in health and beauty, including Rela Acupuncture and Osteopathic Clinic, beauty medicinal food, local activities, and sports support.
・Hina: A 'photogenic travel concierge' from Aichi, sharing information on gourmet, lodging, cafes, and relaxing outings.
・Tsukasa: Radio personality for Heart FM's 'SUGAR HEARTS' (broadcast Mon-Fri, 9:30 AM - 10:45 AM).
FAQ
「愛知つながり応援」キャンペーンの目的は何ですか？
人と人とのつながりを起点に、愛知県の魅力を全国へ発信し、新たな関心や共感を創出して継続的な地域活性化と関係人口の創出を目指しています。
今回選出された公式アンバサダーは何名ですか？
6名です。北川エリナさん、ありるさん、Yuikoさん、高井ちはるさん、ひなさん、つかささんが選出されました。
キャンペーンはいつから開始されましたか？
2026年5月1日より開始されました。
公式アンバサダーはどのような活動を行いますか？
愛知県内各地を巡り、観光・文化・食・地域活動などの魅力をSNSを通じて発信するほか、リアルイベントや地域交流企画を通じた地域発信を予定しています。
本キャンペーンを後援しているのはどこですか？
愛知県が後援しています。