Ibaraki Supports Aichi: “Kuniaki no Mori Tsunagari Support Campaign” Launches on May 14

First Innovation Inc. (Head office: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo; President and CEO: Yuji Kinone) announced that, as part of the initiatives of the Tsunagari Support Association (Chairman: Kuniaki Shimizu; Vice Chairman: Yuji Kinone), it will hold the SNS support campaign “Ibaraki Supports Aichi: Kuniaki no Mori Tsunagari Support Campaign” from May 14 to May 20, 2026, in conjunction with the launch of “Aichi Tsunagari Support” (https://aichi.tsunagari-ouen.jp/). The project is designed to expand goodwill born from human connections into new forms of support that cross regional boundaries. This time, Kuniaki Shimizu, chairman of the Tsunagari Support Association and producer of “Kuniaki no Mori,” has offered free invitations for two families to his campground, based on his wish to support Aichi through personal connections. The background to this initiative is the previous “Miyagi Supports Aichi: Yunushi Ichijo Tsunagari Support Campaign.” The warm support offered by Yunushi Ichijo, a long-established inn in Shiroishi, Miyagi Prefecture with a history of about 600 years, reminded many people involved of the importance of human connections. The idea is to pass on kindness received from someone to someone else. That sentiment has led to this new support initiative. Going forward, Tsunagari Support and First Innovation will continue to value relationships with regions, companies, and individuals, while expanding a nationwide circle of regional support rooted in connection. “Kuniaki no Mori” is a nature-experience campground located in Joso, Ibaraki Prefecture. It pre-opened during Golden Week in 2023 and operates under the unique concept of a campground that “leaves it up to you.” Rather than pursuing convenience, it is designed as a place where visitors can spend time freely in nature and recover their own senses. Its flexible style includes the ability to stay freely within reserved hours without being bound by fixed check-in or check-out times, and the freedom to pitch a tent in a preferred spot in the forest. By limiting facilities to essentials such as water, electricity, and toilets, the site creates an environment where visitors can engage with nature and feel their own capacity to live. In a time when smartphones, AI, and other technologies make many things more convenient, direct relationships between people and nature, and between people themselves, are gradually decreasing. That is why Kuniaki no Mori places value on time spent in nature and on the experience of connecting with others. The campground also includes “Egao Shokudo,” a dining space built around the idea of supporting child-rearing together. Children up to junior high school age can use it free of charge, and adults who help prepare meals can receive a 50% discount on campground usage fees. Rather than simply receiving a service, participants help create the place through mutual interaction, reflecting the same value of mutual support that Tsunagari Support emphasizes. The free invitation campaign is not merely a giveaway. It is intended to help participants discover new warmth and insights through time spent with family in nature, interactions with others, and contact with the local community. The campaign will be held on the social media platform X. Anyone can participate easily by following the official account and reposting the designated post. Each repost helps spread information, deliver regional appeal to new audiences, and build momentum for supporting local communities. The project values information that spreads through empathy, rather than information distributed as advertising. The simultaneously launched “Aichi Tsunagari Support” is a web and SNS project that shares the appeal of Aichi nationwide, starting from human connections. Anyone can participate by posting with the hashtag “#愛知つながり応援.” Beyond tourist spots and food, everyday local scenes, encounters with people, and the atmosphere of the city can all become new discoveries of regional value. The project also plans to roll out various sponsored initiatives, including airline tickets, accommodation vouchers, meal vouchers, and local products. This initiative was not born from major capital or a special mechanism. It is the result of trust and human connections built through daily activities, which created one act of support and then expanded that support to another region. Just as the sentiment that began in Miyagi passed through Ibaraki and reached Aichi, this circle of support has the potential to spread to many more regions. Related organizations include Kuniaki no Mori, located at 4435-1 / 4436-1 Sugao-cho, Joso, Ibaraki Prefecture, about 15 minutes from the Yawara IC on the Joban Expressway, operated by Yuukuni Inc., URL: https://kuniakinomori.com/. Tsunagari Support Association is located at 4-16-17 Omorihigashi, Ota-ku, Tokyo, established on August 8, 2025, chaired by Kuniaki Shimizu with Yuji Kinone as vice chairman, URL: https://www.tsunagari-ouen.jp/. First Innovation Inc. is headquartered at DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo, established on December 19, 2016, with Yuji Kinone as President and CEO, official site: https://www.f-innovations.co.jp/.