2026 "Attractions of Aichi Prefecture" Survey: "Gourmet Food" Overwhelmingly Popular, Over 80% Respond "Want to Visit Aichi This Year"

First Innovation Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yushi Kinone; hereinafter "First Innovation") conducted a survey on the "Attractions and Tourism Intentions of Aichi Prefecture" through its operated survey media "SES Plus." The survey period was from May 1 to May 4, 2025, with 366 valid responses.

The survey was conducted as a collaborative project with Aichi Connection Support.

This survey found that a majority of respondents had "visited Aichi Prefecture." Furthermore, Nagoya gourmet foods such as "hitsumabushi" and "miso katsu" were overwhelmingly popular as Aichi's attractions, and tourism resources like Ghibli Park and Nagoya Castle, as well as good transportation access, were also highly rated.

Moreover, 85.8% of all respondents said they "want to visit Aichi Prefecture this year," revealing that it is attracting high attention as a travel destination combining "food, tourism, and convenience."

Survey Overview Survey Theme: Survey on the Attractions and Tourism Intentions of Aichi Prefecture Survey Method: Questionnaire survey via X (formerly Twitter) Survey Period: May 1 to May 4, 2025 Valid Responses: 366 people Respondent Attributes: Men and women aged 10s to 60s and above nationwide

Have you ever visited Aichi Prefecture? Have you ever visited Aichi Prefecture? 1st place: Have visited (63.9% / 234 people) 2nd place: Have not visited but are interested (28.4% / 104 people) 3rd place: Have not visited and are not particularly considering it (7.7% / 28 people)

The survey showed that over 60% of respondents had "visited Aichi Prefecture." Also, about 30% of respondents said they "have not visited but are interested," indicating high national interest in Aichi Prefecture. Especially since the opening of Ghibli Park, there has been a trend of increasing attention as a "next travel destination" among younger generations and families.

Aichi Prefecture's Attraction Image Ranking (multiple answers) Aichi Prefecture's Attraction Image Next, when asked about "points considered attractive about Aichi Prefecture," "gourmet food" ranked overwhelmingly first. In free responses, comments included: "Many famous dishes like hitsumabushi, miso katsu, and tenmusu, and the quality is high wherever you eat them." "Delicious gourmet food!" "The cafe culture and morning sets are appealing." These comments highlighted high satisfaction regarding "food." Interest in Nagoya Castle and historical sites related to the Tokugawa family was also high, indicating that the region is valued as a place where history and modern culture coexist. Furthermore, the popularity of new tourism resources, including Ghibli Park, is also increasing, and a rise in demand for "family trips and experiential tourism" was observed.

Do you want to visit Aichi Prefecture this year? Do you want to visit Aichi Prefecture this year? 1st place: Definitely want to go (65.0% / 238 people) 2nd place: Somewhat want to go (20.8% / 76 people) 3rd place: Neither (10.4% / 38 people) 4th place: Not really (2.2% / 8 people) 5th place: Not at all (1.6% / 6 people) Combining "definitely want to go" and "somewhat want to go," a total of 85.8% of respondents showed an intention to travel to Aichi Prefecture. Expectations for "Nagoya gourmet food" and "Ghibli Park" are particularly high, indicating national popularity as a travel destination with a good balance of tourism, gourmet food, and access. On the other hand, only about 3.8% of respondents answered "not really" or "not at all," revealing the strong positive impression of Aichi Prefecture.

Voices of actual visitors "The people are warm and kind." "There are many local specialties and a wide variety of souvenirs. Libraries and cultural facilities are all concentrated, which is convenient. Next, I want to visit the gardens related to Tokugawa Ieyasu, the Nagoya City Archives, and Chita, where the shrimp crackers are delicious." "For history, there's Nagoya Castle and places related to the Tokugawa family, but modern facilities are also abundant and interesting." "Delicious gourmet food!" "Shopping in Sakae and Meieki areas is easy to access by car! Much easier to drive than Tokyo! Shopping malls are also well-equipped, and going to Laguna Ten Bosch's pool in the summer is an annual pleasure." "Many famous dishes like hitsumabushi, miso katsu, and tenmusu, and the quality is high wherever you eat them." "The gourmet food was excellent. Cafes, etc." "Good access, abundant tourist spots and gourmet food, I had a very enjoyable time!"

This survey revealed that "gourmet food" received overwhelming support as an "attraction of Aichi Prefecture." Meanwhile, tourism resources such as Ghibli Park and historical sites were also highly rated, indicating that it is gaining national support as a "prefecture you want to visit again and again."

About "Aichi Connection Support" "Aichi Connection Support" is...