Announcement: Start of Recruitment for Sponsoring Companies for 'Aichi Tsunagari Ouen' Campaign
First Innovation Inc. and Tsunagari Ouen Association have launched the 'Aichi Tsunagari Ouen' regional revitalization campaign, supported by Aichi Prefecture. Utilizing WEB and SNS, they began recruiting sponsoring companies on April 9, 2026, with 59 companies already participating.
📋 Article Processing Timeline
- 📰 Published: May 3, 2026 at 20:06
- 🔍 Collected: May 3, 2026 at 11:31
- 🤖 AI Analyzed: May 3, 2026 at 11:36 (4 min after Collected)
## Press Release Information
Title: Announcement: Start of Recruitment for Sponsoring Companies for 'Aichi Tsunagari Ouen' Campaign
Subtitle:
Company Name:
Industry:
Body (first 8000 characters):
First Innovation Inc. (Headquarters: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo; Representative Director and President: Yushi Kinone), as part of an initiative by the General Incorporated Association Tsunagari Ouen (Chairman: Kuniaki Shimizu; Vice Chairman: Yushi Kinone), under the patronage of Aichi Prefecture, has launched 'Aichi Tsunagari Ouen', a public-private partnership regional revitalization campaign to disseminate the charm of Aichi via WEB and SNS, starting May 1, 2026.
Prior to this, recruitment for sponsoring companies for this campaign began on April 9, 2026. This initiative aims to continuously communicate the regional charm, starting from human connections, through participatory WEB and SNS measures. By fostering collaboration among companies, individuals, and local governments, it seeks to visualize regional value and create co-creation opportunities, promoting a sustainable relationship building for both the region and businesses.
■ Launch Background of the Public-Private Regional Dissemination Campaign
The 'Aichi Tsunagari Ouen' campaign was planned as an initiative to comprehensively and continuously disseminate regional charm, supported by Aichi Prefecture. It aims to meticulously visualize activities rooted in the community and people's aspirations, striving to provide value beyond mere information dissemination.
Traditional tourism and regional PR measures have often been limited to temporary information dissemination. This initiative adopts a design where charm spreads through relationships, aiming to build a communication infrastructure that fosters continuous interest and deepens recognition.
【Aichi Tsunagari Ouen Official Website】
https://aichi.tsunagari-ouen.jp
Aichi Tsunagari Ouen
■ Mechanism of Participatory Dissemination Rooted in Connections
'Aichi Tsunagari Ouen' adopts an 'introduction relay format' centered on human connections. By having those active in the region introduce the next torchbearer, a chain-like spread of information is created.
With diverse entities such as tourist spots, restaurants, companies, and facilities involved, the charm of Aichi Prefecture is conveyed from multiple perspectives. The characteristic lies in the information being disseminated with experiences and aspirations, which promotes empathy among recipients and accumulates as highly credible information.
Aichi Tsunagari Ouen
■ Open Dissemination Platform Anyone Can Participate In
This campaign is designed so that anyone can participate by posting on SNS with the hashtag '#愛知つながり応援' (Aichi Tsunagari Ouen). By gathering diverse perspectives from both inside and outside the region, an environment where information spreads naturally is established.
As the perspectives and experiences of each participant accumulate, the content of dissemination gains depth. As a result, the regional charm is delivered in a way that feels more familiar, expected to foster continuous interest.
■ Background of Sponsoring Company Recruitment and Current Participation Status
Prior to the campaign's deployment, recruitment for sponsoring companies began on April 9, 2026. As a co-creation type initiative where regions and companies collaborate to create value, it has garnered significant interest.
Currently, 59 companies have already joined. Thanks to the understanding and cooperation of all stakeholders, the foundation for the dissemination system is being formed. The participation of companies is expected to further broaden and deepen the scope of information dissemination.
Recruiting Sponsoring Companies for 'Aichi Tsunagari Ouen'
■ Sponsorship Overview and Participation Method
This campaign offers flexible sponsorship options for companies and organizations. By designing it to allow participation according to objectives and scale, it promotes the involvement of diverse entities.
【Recruitment Overview】
・Target: Companies/organizations that endorse this campaign
・Recruitment Period: April 9, 2026 ~ July 31, 2026
・Sponsorship Method: Provision of products/services, or monetary sponsorship from 10,000 yen per unit.
By participating in this initiative, you can build new connections with the region and utilize it as an opportunity to disseminate your company's initiatives and values. Based on a design that anticipates continuous relationship building, it aims to provide value beyond mere one-off exposure.
【Sponsorship Recruitment Page】
https://aichi.tsunagari-ouen.jp/sponsor/
■ Value Provided to Sponsoring Companies
This campaign involves diverse stakeholders such as ambassadors and companies/organizations, and a collaborative system leveraging their respective strengths has been built. As co-creation-based dissemination progresses, new charms of regional resources are being uncovered.
The participation of sponsoring companies is a crucial element that further strengthens this system. By integrating consumer perspectives with corporate perspectives, information dissemination that combines reliability and empathy is achieved. As a result, this initiative aims to achieve both the promotion of regional charm and the enhancement of corporate value.
Title: Announcement: Start of Recruitment for Sponsoring Companies for 'Aichi Tsunagari Ouen' Campaign
Subtitle:
Company Name:
Industry:
Body (first 8000 characters):
First Innovation Inc. (Headquarters: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo; Representative Director and President: Yushi Kinone), as part of an initiative by the General Incorporated Association Tsunagari Ouen (Chairman: Kuniaki Shimizu; Vice Chairman: Yushi Kinone), under the patronage of Aichi Prefecture, has launched 'Aichi Tsunagari Ouen', a public-private partnership regional revitalization campaign to disseminate the charm of Aichi via WEB and SNS, starting May 1, 2026.
Prior to this, recruitment for sponsoring companies for this campaign began on April 9, 2026. This initiative aims to continuously communicate the regional charm, starting from human connections, through participatory WEB and SNS measures. By fostering collaboration among companies, individuals, and local governments, it seeks to visualize regional value and create co-creation opportunities, promoting a sustainable relationship building for both the region and businesses.
■ Launch Background of the Public-Private Regional Dissemination Campaign
The 'Aichi Tsunagari Ouen' campaign was planned as an initiative to comprehensively and continuously disseminate regional charm, supported by Aichi Prefecture. It aims to meticulously visualize activities rooted in the community and people's aspirations, striving to provide value beyond mere information dissemination.
Traditional tourism and regional PR measures have often been limited to temporary information dissemination. This initiative adopts a design where charm spreads through relationships, aiming to build a communication infrastructure that fosters continuous interest and deepens recognition.
【Aichi Tsunagari Ouen Official Website】
https://aichi.tsunagari-ouen.jp
Aichi Tsunagari Ouen
■ Mechanism of Participatory Dissemination Rooted in Connections
'Aichi Tsunagari Ouen' adopts an 'introduction relay format' centered on human connections. By having those active in the region introduce the next torchbearer, a chain-like spread of information is created.
With diverse entities such as tourist spots, restaurants, companies, and facilities involved, the charm of Aichi Prefecture is conveyed from multiple perspectives. The characteristic lies in the information being disseminated with experiences and aspirations, which promotes empathy among recipients and accumulates as highly credible information.
Aichi Tsunagari Ouen
■ Open Dissemination Platform Anyone Can Participate In
This campaign is designed so that anyone can participate by posting on SNS with the hashtag '#愛知つながり応援' (Aichi Tsunagari Ouen). By gathering diverse perspectives from both inside and outside the region, an environment where information spreads naturally is established.
As the perspectives and experiences of each participant accumulate, the content of dissemination gains depth. As a result, the regional charm is delivered in a way that feels more familiar, expected to foster continuous interest.
■ Background of Sponsoring Company Recruitment and Current Participation Status
Prior to the campaign's deployment, recruitment for sponsoring companies began on April 9, 2026. As a co-creation type initiative where regions and companies collaborate to create value, it has garnered significant interest.
Currently, 59 companies have already joined. Thanks to the understanding and cooperation of all stakeholders, the foundation for the dissemination system is being formed. The participation of companies is expected to further broaden and deepen the scope of information dissemination.
Recruiting Sponsoring Companies for 'Aichi Tsunagari Ouen'
■ Sponsorship Overview and Participation Method
This campaign offers flexible sponsorship options for companies and organizations. By designing it to allow participation according to objectives and scale, it promotes the involvement of diverse entities.
【Recruitment Overview】
・Target: Companies/organizations that endorse this campaign
・Recruitment Period: April 9, 2026 ~ July 31, 2026
・Sponsorship Method: Provision of products/services, or monetary sponsorship from 10,000 yen per unit.
By participating in this initiative, you can build new connections with the region and utilize it as an opportunity to disseminate your company's initiatives and values. Based on a design that anticipates continuous relationship building, it aims to provide value beyond mere one-off exposure.
【Sponsorship Recruitment Page】
https://aichi.tsunagari-ouen.jp/sponsor/
■ Value Provided to Sponsoring Companies
This campaign involves diverse stakeholders such as ambassadors and companies/organizations, and a collaborative system leveraging their respective strengths has been built. As co-creation-based dissemination progresses, new charms of regional resources are being uncovered.
The participation of sponsoring companies is a crucial element that further strengthens this system. By integrating consumer perspectives with corporate perspectives, information dissemination that combines reliability and empathy is achieved. As a result, this initiative aims to achieve both the promotion of regional charm and the enhancement of corporate value.