Aichi's Charm to the Nation: 'Aichi Tsunagari Ouen' Campaign Begins

First Innovation (Headquarters: 3-13-1 Harumi, Chuo-ku, Tokyo, 52F; Representative Director and President: Yushi Kinone), as part of the 'Tsunagari Ouen Project' developed by the public-private regional revitalization organization General Incorporated Association Tsunagari Ouen (Chairman: Kuniaki Shimizu), will launch the WEB and SNS campaign 'Aichi Tsunagari Ouen' to promote the charms of Aichi Prefecture, starting May 1, 2026.

Amidst the expanding information flow driven by social media, the importance of a mechanism for continuously and multi-dimensionally disseminating regional attractions is increasing. This initiative aims to deliver the diverse charms of Aichi Prefecture nationwide by spreading information through collaboration among individuals, businesses, and regions, starting from human connections.

Furthermore, related social media posts before the launch have already garnered over 700,000 impressions, and the initiative is attracting increasing attention as a new public-private regional promotion model for expanding recognition and creating a 'related population'.

■ 'Aichi Tsunagari Ouen' Campaign Overview

'Aichi Tsunagari Ouen' is a WEB and SNS campaign that promotes the charms of Aichi Prefecture nationwide, starting from human 'connections'.

This campaign is operated by the General Incorporated Association Tsunagari Ouen and promoted with the support of local governments. It adopts a relay-style dissemination structure where people active in the region connect to the next person, continuously sharing information from diverse perspectives on tourist spots, shops, culture, and regional initiatives. By starting from human connections, it builds a mechanism for information to spread in a chain reaction.

By utilizing the hashtag '#AichiTsunagariOuen' and adopting an open design that allows anyone to participate, it promotes broad participation in dissemination both within and outside the region.

Additionally, through collaboration between ambassadors and companies, the individual's communication power and the company's information dissemination power are combined to achieve continuous information diffusion with empathy and trust.

Through this campaign, we aim to build a new regional promotion model that links regions, businesses, and individuals.

Official website: https://aichi.tsunagari-ouen.jp/

Aichi Tsunagari Ouen Image Poster

■ Recruitment of Ambassadors and Sponsoring Companies

This campaign is recruiting ambassadors to promote the charms of Aichi Prefecture nationwide and sponsoring companies to participate in the project.

Ambassadors will share real experiences and attractions through social media, while sponsoring companies will have the opportunity to promote their initiatives and involvement with the region in conjunction with the campaign.

By allowing individuals and companies to leverage their respective strengths, this co-creation project aims to simultaneously expand and deepen information dissemination, delivering the region's charms from multiple angles.

Aichi Tsunagari Ouen Ambassador Recruitment Aichi Tsunagari Ouen Sponsoring Company Recruitment

■ Pre-launch Response and Progress of Initiatives

Before its official launch, this campaign has already seen over 1 million impressions through related posts on social media, indicating a high level of interest in promoting Aichi Prefecture's charms.

Furthermore, on April 20, 2026, a courtesy visit was made to the Governor of Aichi Prefecture, where an explanation of the project's outline and the direction of regional collaboration was provided.

Through these responses and initiatives, this project is gaining recognition and interest as a public-private regional promotion measure.

■ Introduction of Campaign Representatives

Makoto Yokota

Makoto Yokota

・Director of Tsunagari Ouen and Head of Aichi Corporate Affairs

・Representative of Ainan Financial Service Co., Ltd.

As the Head of Aichi Corporate Affairs, I will oversee collaboration with local companies and promote the establishment and execution of a co-creation and cooperation system involving private companies.
Through this project, I aim to disseminate the charms of Aichi Prefecture nationwide and establish a new value creation model that connects people, businesses, and regions.

Momoka Mizutani

・Head of Aichi Campaign Ambassadors

・PARIS FASHION DAYS Model

・MISS WORLD JAPAN 2021 Aichi Representative

As the Head of Aichi Campaign Ambassadors, I aim to leverage the activities of 'Aichi Tsunagari Ouen' and its social media dissemination power to deliver the charms of Aichi Prefecture to as many people as possible in an easy-to-understand and attractive way.

Momoka Mizutani

■ Role of the General Incorporated Association Tsunagari Ouen

The General Incorporated Association Tsunagari Ouen is an organization that aims to achieve sustainable regional revitalization by serving as a hub connecting regions with people, businesses, and government, under the motto of 'Supporting all of Japan through human connections'.

It engages in cross-cutting activities across multiple domains, including regional branding, tourism promotion, creation of a 'related population', maximization of regional resource value, and promotion of public-private partnership projects.

Furthermore, it includes disseminating attractions using WEB and social media, and experiential regional promotion through music and interaction.