Promoting Aichi's Charms Nationwide: "Aichi Tsunagari Ouen" Campaign Begins

Promoting Aichi's Charms Nationwide: "Aichi Tsunagari Ouen"

First Innovation (Headquarters: 3-13-1 Harumi, Chuo-ku, Tokyo, 52F; Representative Director and President: Yushi Kinone), as part of the "Tsunagari Ouen Project" developed by the public-private regional revitalization organization, Tsunagari Ouen Association (Chairman: Kuniaki Shimizu), will launch the "Aichi Tsunagari Ouen" web and SNS campaign to promote the charms of Aichi Prefecture, starting May 1, 2026.

Amidst the expanding information flow driven by SNS, the importance of a mechanism for continuously and multi-dimensionally disseminating regional attractions is increasing. This initiative aims to deliver the diverse charms of Aichi Prefecture nationwide by spreading information through collaboration among individuals, companies, and regions, starting from human connections.

Furthermore, related SNS posts before the launch have already confirmed over 700,000 cumulative impressions, and as a new public-private regional dissemination model, it is gaining increasing attention as an effort to expand recognition and create a 'related population'.

"Aichi Tsunagari Ouen" Campaign Overview

"Aichi Tsunagari Ouen" is a web and SNS campaign that promotes the charms of Aichi Prefecture nationwide, starting from human "connections."

This campaign is operated by the Tsunagari Ouen Association and promoted with the support of local governments. It adopts a relay-style dissemination structure where people active in the region connect to the next person, continuously sharing information from diverse perspectives on tourist spots, shops, culture, and local initiatives. By starting from human connections, a mechanism for information to spread in a chain reaction is being built.

By utilizing the hashtag "#AichiTsunagariOuen" and adopting an open design that allows anyone to participate, it promotes broad participation in dissemination, regardless of whether they are inside or outside the region.

Additionally, through collaboration between ambassadors and companies, the individual's communication power and the company's information dissemination power are combined to achieve continuous information diffusion with empathy and trust.

Through this campaign, we aim to build a new regional dissemination model that links regions, companies, and individuals.

Official Website: https://aichi.tsunagari-ouen.jp/

Aichi Tsunagari Ouen Image Poster

Recruitment of Ambassadors and Sponsoring Companies

This campaign is recruiting ambassadors to promote the charms of Aichi Prefecture nationwide, as well as sponsoring companies to participate in the project.

Ambassadors will share real experiences and attractions through SNS, while sponsoring companies will gain opportunities to promote their initiatives and involvement with the region in conjunction with the campaign.

By having individuals and companies leverage their respective strengths, we will simultaneously achieve broader and deeper information dissemination, promoting a co-creative project that delivers the region's charms from multiple angles.

Aichi Tsunagari Ouen Ambassador Recruitment Aichi Tsunagari Ouen Sponsoring Company Recruitment

Pre-launch Response and Progress of Initiatives

Before its launch, this campaign has already confirmed over 1 million cumulative impressions through related SNS posts, indicating a high level of interest in promoting Aichi Prefecture's charms.

Furthermore, on April 20, 2026, a courtesy visit was made to the Governor of Aichi Prefecture, where an explanation of the project's outline and direction for regional collaboration was provided.

Through these responses and initiatives, this project is showing a broadening of recognition and interest as a public-private regional dissemination measure.

Introduction of Campaign Representatives

Makoto Yokota

Makoto Yokota

・Director of Tsunagari Ouen & Head of Aichi Corporate Affairs

・Representative of Ainan Financial Service Co., Ltd.

As the Head of Aichi Corporate Affairs, I will oversee collaboration with local companies and promote the establishment and execution of a co-creative and cooperative system involving private companies. Through this project, I aim to promote the charms of Aichi Prefecture nationwide and establish a new value creation model that connects people, companies, and regions.

Momoka Mizutani

・Head of Aichi Campaign Ambassadors

・PARIS FASHION DAYS Model

・MISS WORLD JAPAN 2021 Aichi Representative

As the Head of Aichi Campaign Ambassadors, I aim to convey the charms of Aichi Prefecture to as many people as possible in an easy-to-understand and appealing way, utilizing the activities of 'Aichi Tsunagari Ouen' and my SNS communication power.

Momoka Mizutani

Role of Tsunagari Ouen Association

Tsunagari Ouen Association advocates for "supporting all of Japan through human connections," acting as a hub to connect regions with people, businesses, and government, thereby achieving sustainable regional revitalization.

It engages in cross-sectoral activities across various domains, including regional branding, tourism promotion, creation of 'related populations', maximization of regional resource value, and promotion of public-private partnership projects.

Furthermore, it disseminates regional appeal through web/SNS, and offers experiential regional promotion through music and interaction.