Tokyo Taxi Fares Up 10%, Over 20% Say 'Too Expensive'! Approximately 40% Consider Reducing Usage [2026 Survey]

Tokyo Taxi Fares Up 10%, Over 20% Say 'Too Expensive'! Approximately 40% Consider Reducing Usage [2026 Survey] - SES Plus

First Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Yushi Kinone; hereinafter, First Innovation) announced the 'Taxi Fare Hike Awareness Survey Ranking 2026' based on the results of 'How do you feel about Tokyo's taxi fare hike?' conducted among 170 X (formerly Twitter) users via its operated media 'SES Plus'.

This survey analyzes impressions of the fare hike, usage frequency, usage intention, and concerns, summarizing them in a ranking format.

Responses were obtained from people across Japan, including 36 from Tokyo, 32 from Osaka, and 22 from Kanagawa.

■ Survey Overview

Survey Theme: How do you feel about Tokyo's taxi fare hike?

Survey Method: Questionnaire via X (formerly Twitter)

Survey Period: April 22 to April 26, 2026

Valid Responses: 170 people

Respondent Attributes: Ages 10s to 60s and above / Male and Female / 36 from Tokyo, 32 from Osaka, 22 from Kanagawa, 14 from Shizuoka, 10 from Shiga, 9 from Saitama, 7 from Aichi, and others from various parts of Japan.

■ Ranking of Impressions on Taxi Fare Hike

Ranking of Impressions on Taxi Fare Hike - SES Plus

1st place: Expensive but understandable (34% / 58 people)

2nd place: Don't use it much in the first place (31% / 53 people)

3rd place: Too expensive (21% / 36 people)

4th place: Reasonable (unavoidable) (14% / 23 people)

While 'understandable' was the most common response regarding the fare hike, over 20% felt it was 'too expensive,' indicating a certain level of dissatisfaction with the price.

■ Taxi Usage Frequency?

Taxi Usage Frequency? - SES Plus

1st place: Hardly ever use (46% / 78 people)

2nd place: A few times a year (38% / 65 people)

3rd place: 1 to several times a month (13% / 22 people)

4th place: Once a week or more (3% / 5 people)

It became clear that few people use taxis daily, with over 80% being low-frequency users.

■ Will you use it after the fare hike?

Intention to use taxis after the fare hike? - SES Plus

1st place: No change (48% / 82 people)

2nd place: Reduce usage (42% / 71 people)

3rd place: Slightly reduce usage (10% / 17 people)

Combining 'reduce usage' and 'slightly reduce usage' totals 52%, indicating that over half are considering some form of usage reduction.

■ What is the most concerning change with the taxi fare hike?

What is the most concerning change with the taxi fare hike? - SES Plus

1st place: Everything is generally tough (44% / 75 people)

2nd place: Shorter meter increase intervals (27% / 46 people)

3rd place: Shorter initial fare distance (18% / 31 people)

4th place: Increased time surcharge during traffic jams (11% / 18 people)

The results showed that dissatisfaction with the 'overall increased burden' was most common, rather than individual changes.

This survey clearly demonstrated the user sentiment that 'the taxi fare hike is understandable but the burden is significant.' Especially, with many users already being low-frequency users, the fare hike could lead to a further decrease in usage.

Furthermore, dissatisfaction with perceived fare increase factors such as 'meter increase intervals' was common, highlighting that 'sense of納得感 (satisfaction/acceptance)' is more important than a mere price revision. Moving forward, the balance between price and service value is considered key to maintaining usage.

About 'SES Plus'

SES Plus (Social Examine Service Plus) is a questionnaire-based web media that visualizes the real voices of users by utilizing social media. It analyzes and disseminates trends of the times and people's sentiments from both quantitative and qualitative aspects.

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First Innovation Co., Ltd. Company Profile

Company Name: First Innovation Co., Ltd.

Location: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo

Representative: Yushi Kinone, Representative Director and President

Business Activities: Creative business / Promotion business / Marketing business / Consulting business / Solution business

Official Website: https://www.f-innovations.co.jp/