Courtesy Visit to Aichi Governor for 'Aichi Tsunagari Ouen' Opening Ceremony

First Innovation (Headquarters: Chuo-ku, Tokyo; CEO: Yushi Kinone) is participating in the 'Aichi Tsunagari Ouen' campaign to promote the charms of Aichi Prefecture as part of the initiatives by the Tsunagari Ouen Association (Chairman: Kuniaki Shimizu).

Prior to the campaign's launch, a courtesy visit to the Governor and an opening ceremony were held at the Aichi Prefectural Guest House on Monday, April 20, 2026, attended by relevant parties. The theme of this initiative is 'Supporting Aichi through Connections,' aiming to widely communicate regional charms starting from human relationships. By collaborating with companies, organizations, and ambassadors, the project aims to visualize regional value from diverse perspectives and lead to sustainable revitalization.

Outline of the Courtesy Visit and Opening Ceremony: The visit took place on April 20, 2026, from 10:00 AM to 10:20 AM, centered around Aichi Governor Omura and Chairman Shimizu. The event included greetings from visitors, an opening declaration, a speech from the Governor, social talk, and commemorative photos. All parties expressed deep gratitude to Governor Omura and the Aichi Prefectural Government for their understanding and cooperation.

This public-private partnership is positioned not as a one-off measure but as a continuous effort to create regional value. The ceremony also served as a venue for sharing intentions and strengthening future cooperation, marking the first step in forming a foundation where regions, companies, and individuals work together.

About 'Aichi Tsunagari Ouen': This web and social media campaign aims to spread Aichi's charm starting from personal relationships. Its unique feature is a 'referral system' where participants introduce the next participant. This creates a chain reaction of information sharing that achieves continuity and diversity hard to reach through traditional PR. Participants will feature tourism resources, shops, local activities, and companies within the prefecture. Furthermore, the use of the hashtag '#AichiTsunagariOuen' allows the general public to join, promoting broad participation from both inside and outside the region. Multi-faceted measures like surveys, event planning, and crowdfunding will also be utilized. The campaign covers all of Aichi, including islands, and is set to begin on May 1, 2026.