First Innovation Co., Ltd. (Head Office: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo; President and CEO: Yuji Kinone; hereinafter "First Innovation"), an IT company in Chuo-ku, Tokyo, has launched a social media support campaign as part of its comprehensive promotional support for the music festival "Super Lady Festival 2026 -Season5-," to be held at NHK Hall on May 10, 2026. As the first phase, a follow & repost initiative has been implemented. In recent years, the importance of participatory promotions utilizing social media has increased. This initiative aims to maximize information dissemination and interest generation by creating an easy participation flow for users. This will simultaneously expand event recognition and encourage attendance, aiming to create touchpoints with more potential attendees.

Overview and Evolution of "Super Lady Festival 2026 -Season5-"

"Super Lady Festival 2026 -Season5-" is a music festival organized by singer Ayumi Nakamura. Originating from "Mama Holi," which started in 2021, it has been held repeatedly with the desire to "support people who work hard through the power of music."

Initially, it started as a "festival to support mothers," but its message has expanded with each iteration, broadening its target to families, society, and the generation that will shape the future. In 2026, the venue will move to NHK Hall, evolving into a new stage as "Super Lady Festival."

This name change is positioned as a turning point symbolizing the expansion of the festival's worldview and scale.

A Stage Where Talented Artists Gather

Performing artists include organizer Ayumi Nakamura, Maki Ohguro, Yo Hitoto, Yuki Koyanagi, Nanase Aikawa, hitomi, Anna Tsuchiya, and others who represent the Japanese music scene...

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  • Source: PR Times
  • Category: News