[June 14 is Silica Day] New proposal for collagen routines: launch of the “Collagen × Silica Experience Program” focusing on the ‘foundation of beauty’

F.I.S. Inc. (headquarters: Shibuya-ku, Tokyo; Representative Director: Jun Ishikawa), which develops the plant-based silica brand BEAUTIFUL SILICA, will launch the “Collagen × Silica Combined Drinking Experience Program” from June 14, 2026 as part of the “Every 14th is Silica Day Vol.6” campaign.

In recent years, as interest in beauty has increased, the collagen and inner-care market has continued to expand.

At the same time, the beauty industry has been paying increasing attention not only to collagen but also to silica (silicon) as a mineral that supports the environment in which collagen works. BEAUTIFUL SILICA planned this program to propose a new beauty routine that shifts from “taking collagen” to “supporting a collagen habit.”

■ Silica (silicon) drawing attention in the beauty industry

Silica (silicon) is one of the minerals next in abundance to oxygen on Earth, and it also exists in our bodies. Due to its relationship with beauty-supporting components such as collagen and elastin, silica has attracted attention in the beauty industry as a “mineral that supports the foundation of beauty.” However, silica cannot be synthesized in the body and is said to decrease with age. For this reason, interest in beauty methods that consciously include silica along with collagen habits has been increasing in recent years.

■ A new proposal for those who continue collagen routines

The “Collagen × Silica Combined Drinking Experience Program” to be implemented this time is designed for those who regularly take collagen, offering them the chance to experience a new beauty routine that combines plant-based silica. BEAUTIFUL SILICA uses domestically sourced rice-husk-derived plant silica that has been micronized using proprietary technology. It is nearly tasteless and odorless, making it easy to blend into water, tea, coffee, miso soup and other daily beverages, allowing it to be incorporated into regular beauty routines without strain.

■ Campaign overview

[Campaign name] Every 14th is Silica Day Vol.6 “Collagen × Silica Experience Program”

[Application period] June 14, 2026 (Sun) – June 30, 2026 (Tue)

[Contents] BEAUTIFUL SILICA 50ml × 3 bottles

[Price] Regular price 3,960 JPY (tax incl.) → Introductory price for first-time users 1,980 JPY (tax incl.)

[How to apply] Apply via the dedicated application form on the official website

https://beautifulsilica.com/pages/silica_collagen_monitor

[Participation requirements] Applicants must currently be taking collagen and be willing to cooperate with a simple weekly questionnaire.

*This campaign may end without prior notice. Please be aware of this in advance.

■ Product details

*1 The silica concentration of 19,260 ppm is one of the highest levels among plant-based silica products in Japan.

"DRINKABLE" BEAUTIFUL SILICA

Price: 11,000 JPY (tax incl.) / 1,320 JPY (tax incl.)

Volume: 500 ml / 50 ml

Based on the product development of a specialized organization that has continued research into plant-based silica for over 40 years, the brand has realized the liquid formulation of plant-based silica by incorporating a high concentration of 19,260 ppm using patented technology.

Focusing on a concentration design that boasts one of the industry's highest standards, the product is formulated at high concentration to enable efficient intake. By making the silica soluble and easy to mix in water, it is characterized by smooth and easy incorporation into daily routines.

■ Features of the plant-derived silica concentrate supplement “DRINKABLE BEAUTIFUL SILICA”

1) Industry-leading concentration and formulations designed for high absorbability

The brand was formed from a specialized manufacturer that has continued research for over 40 years, and has realized a liquid formulation of plant-based silica incorporating a patented high concentration of 19,260 ppm. By stabilizing it in a water-soluble form, the product is designed with attention to ease of intake and absorbability.

Making it liquid substantially increases absorption rates and enables efficient intake.

2) Plant-derived safety and traceability

Raw materials are derived from rice husks. No mineral-derived raw materials are used, and the product is manufactured without fragrance or artificial additives, ensuring high biocompatibility and excellent absorbability. It is produced in a domestic factory that complies with HACCP, and lot-by-lot component analysis is conducted to consistently maintain high quality. Transparency and traceability are secured across all processes from raw material sourcing to production, inspection, and shipment, enabling consumers to choose with confidence.

3) A simple "drinkable" habit that is easy to incorporate into daily life

By simply adding the product to daily meals and beverages, it supports beauty and health from the inside out without strain. It fits into the busy lifestyles of modern consumers and is attracting attention as a new health habit.

4) Sustainable manufacturing

The product uses 100% recyclable packaging and, as a product born from nature, contributes to the realization of a sustainable society and aims to be a brand that can be safely passed on to future generations.

■ How to use “DRINKABLE” BEAUTIFUL SILICA

It is recommended to shake the product well and mix it into about 200–500 ml of your preferred beverage, sufficiently diluting it before use. About 5.5 ml per day is recommended; taking it divided over several servings allows efficient silica (silicon) supplementation.

■ Typical usage scenes

- Add it to your usual miso soup or soups

- Add to the water used for cooking rice

- Mix into beverages you like (tea, alcoholic drinks, etc.)

- Add to your personal water bottle for easy use when out

- Add small amounts to your dog’s water or shampoo

Its "a little extra" style that can be easily continued within daily meals and routines is a notable feature.

■ Customer feedback

"It's easy to continue because you just add it to your daily drink"

I used to take various supplements for beauty and health, but having too many was a problem. This one can simply be added to the water or coffee I usually drink, so I can continue it without strain. I like that it's easy to adopt as a habit.
(40s / female)

"When I add it to rice, it seems to cook fluffier"

If you add a few drops to the rice cooker, the rice seems to cook up fluffier and tastier. If added to rice, the whole family can naturally incorporate it, so it’s very easy to use.
(50s / female)

"I feel my hair has more body and shine"

I've been adding it to my daily drinks and continuing. Since I started, I feel my hair has had better body and shine than before. I want to continue it as a beauty habit.
(40s / female)

"I use it to create a foundation for collagen care"

I've been drinking collagen drinks for many years, but I learned that building the foundation for ingredients to take effect is important, so recently I've started to incorporate silica as well.
(30s / female)

"I use it with my pet"

I mix a small amount into my dog’s water to help with bad breath prevention and coat condition improvement; I’m happy that the whole family including pets can use it.
(40s / male)

■ Why is the 14th "Silica Day"?

Silica is an essential mineral for our bodies. This silica (Si, silicon) source