[May 14th is Silica Day] “To a self that doesn’t accumulate.” A clear start to every day from the first sip in the morning. New product 'Mezama Silica Water' launch campaign “Morning Activity Support Campaign”

F.I.S. Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Jun Ishikawa), through its plant-based silica brand 'BEAUTIFUL SILICA', will launch the new product 'Mezama Silica Water' on May 14, 2026, as part of the 'Silica Day on the 14th of Every Month Vol. 5' campaign.

To commemorate the launch, we will offer a 'Mezama Silica Water 4-Bottle Trial Set' for a limited time at 1,400 yen (tax included), allowing customers to easily experience the 'morning silica habit'.

“To a self that doesn’t accumulate. A clear start to every day from the first sip in the morning.”

Born from this sentiment, 'Mezama Silica Water' is an ultra-soft silica water made by blending plant-based silica with the sacred 'Goshinsui' water of Gifu.

As a cup to gently prepare your morning.

We propose a new morning habit for busy modern people.

Background of the birth of 'Mezama Silica Water'

From spring to early summer, it's a season where people are prone to feeling sluggish and not refreshed due to changes in lifestyle rhythms and temperature differences.

At BEAUTIFUL SILICA, we focused not just on 'supplementing' but also on the idea of 'not accumulating.'

'Mezama Silica Water' was born from the desire to be the first water you drink in the morning, helping you start each day comfortably.

This product uses 'Goshinsui' water from Warabi, Mino City, Gifu Prefecture, which was selected as one of Japan's 100 famous waters. Furthermore, it is blended with plant-based silica processed with our unique nanotechnology.

The 'selective adsorption function' unique to plant-derived silica has been confirmed as a characteristic showing differences in the amount of adsorption to specific components compared to other silicas.

'Mezama Silica Water' is formulated with this plant-derived silica possessing a selective adsorption function, developed as a new silica water to support a 'clear morning habit.'

Three commitments of 'Mezama Silica Water'

① Gifu's 'Goshinsui' Water × Plant-Based Silica

We use 'Goshinsui' water that springs from the mountains of Warabi, Mino City, Gifu Prefecture.

We have blended plant-derived silica, known for its high affinity with the human body, into this clear, ultra-soft water, which is one of Japan's 100 famous waters. We pursue a gentle cup that is unique to its natural origin.

② Focusing on the 'Selective Adsorption Technology' of Plant-Based Silica

'Mezama Silica Water' is formulated with silica that has the 'selective adsorption function' unique to plant-derived silica.

We propose a lifestyle of 'not accumulating' through daily morning hydration.

③ Only 8,000 bottles can be made per day

Quality over quantity.

To pursue a clear drinking experience in every bottle, we have adopted a manufacturing method that carefully blends plant-based silica.

We are committed to a quality-focused manufacturing process rather than mass production, limiting daily production to just 8,000 bottles.

We carefully deliver each cup nurtured by the nature of Gifu.

Campaign Overview

'Mezama Silica Water' Launch Celebration - Morning Activity Support Campaign

'Mezama Silica Water', usually sold only as single items, will be specially offered in a limited-time '4-bottle set' to commemorate its launch.

We want you to experience a new silica habit starting with the 'first sip in the morning' for four days ——This limited set was born from that desire.

Campaign Period: May 14, 2026 (Thursday) - June 13, 2026 (Saturday)

Product Content: Mezama Silica Water Trial Set 500ml × 4 bottles

Price: 1,400 yen (tax included)

Sales Location: BEAUTIFUL SILICA official online shop

*This set is a limited-time sale.

Product Overview

Product Name: Mezama Silica Water

Content: 500ml (Set of 24 bottles)

List Price: 8,400 yen (tax included)

Features: Uses Gifu's Goshinsui water / Contains plant-based silica / Ultra-soft water / Label-less design

*The 4-bottle set is a campaign-exclusive product.

About 'Silica Day on the 14th of Every Month'

Since the element number of silicon (Si) is '14', BEAUTIFUL SILICA has designated the 14th of each month as 'Silica Day'.

As a 'day to face one's inner self,' we propose opportunities to incorporate wellness into daily life.

For 'Silica Day on the 14th of Every Month Vol. 5,' we will propose a new morning lifestyle through 'Mezama Silica Water' under the theme of a 'morning silica habit.'

About BEAUTIFUL SILICA

'BEAUTIFUL SILICA' offers the 'high-performance natural skincare series KIRAKIRA,' which contains plant-based silica (a skin conditioning ingredient) extracted by upcycling rice husks, and the supplement '"Drinking" BEAUTIFUL SILICA,' which proposes a 'drinking silica habit' that is gentle on both the environment and the body by liquefying plant-based silica using a unique patented technology. We propose a new beauty habit that fits modern lifestyles from both inside and out.