Notice Regarding the Acquisition of Shares in Roombox Co., Ltd. (Making it a Subsidiary)
The company has decided to acquire all shares of Roombox Co., Ltd. to make it a consolidated subsidiary. By integrating Roombox's real estate specialized marketing and its media 'Naiken Joshi' with the group's AI ad technology, they aim to co-create an 'AI Marketing Model for the Real Estate Industry'.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 01:31
- 🔍 Collected: April 27, 2026 at 17:01
- 🤖 AI Analyzed: April 28, 2026 at 00:26 (7h 24m after Collected)
The company resolved at its Board of Directors meeting held on April 27, 2026, to acquire the shares of Roombox Co., Ltd. (hereinafter referred to as "RBX") and make it a consolidated subsidiary.
1. Reasons for the Acquisition
The Group aims to maximize customer value by providing high-quality services for digital transformation (DX) and advanced digitalization of companies in the Marketing and AI/Technology areas, where the market continues to grow. RBX specializes in marketing support and social media consulting for the real estate industry, leveraging the expertise gained through its own media "Naiken Joshi." Its strengths lie in providing an integrated menu of services, including strategy planning, web customer acquisition, and web sales support. It generates stable recurring income from comprehensive real estate companies and developers. Through this acquisition, the Group aims to expand RBX's business by deploying its AI advertising and content delivery know-how to RBX to co-create an "AI Marketing Model for the Real Estate Industry" and realize an "LTV Maximization Real Estate Marketing Model."
2. Overview of the Subsidiary (RBX) to be Transferred
(Specific details omitted in original text summary but refers to the entity RBX)
3. Overview of the Counterparty of the Share Acquisition
(Details processed according to the agreement)
4. Number of Shares to be Acquired, Acquisition Price, and Shareholding Status
The acquisition price was determined based on an estimated market capitalization calculated by setting a payback period of about five years against the adjusted annual operating profit on a normal earnings basis (approx. 60 million yen or more) of RBX. The adjusted annual operating profit conservatively reflects probable business growth and cost reductions based on RBX's recent one-year performance.
5. Schedule
(1) Board Resolution Date: April 27, 2026
(2) Contract Date: April 27, 2026
(3) Share Transfer Execution Date: May 15, 2026 (Scheduled)
6. Future Outlook
The impact on the consolidated financial results for the fiscal year ending December 2026 is currently being examined and will be announced as soon as it is determined after the acquisition is completed.
1. Reasons for the Acquisition
The Group aims to maximize customer value by providing high-quality services for digital transformation (DX) and advanced digitalization of companies in the Marketing and AI/Technology areas, where the market continues to grow. RBX specializes in marketing support and social media consulting for the real estate industry, leveraging the expertise gained through its own media "Naiken Joshi." Its strengths lie in providing an integrated menu of services, including strategy planning, web customer acquisition, and web sales support. It generates stable recurring income from comprehensive real estate companies and developers. Through this acquisition, the Group aims to expand RBX's business by deploying its AI advertising and content delivery know-how to RBX to co-create an "AI Marketing Model for the Real Estate Industry" and realize an "LTV Maximization Real Estate Marketing Model."
2. Overview of the Subsidiary (RBX) to be Transferred
(Specific details omitted in original text summary but refers to the entity RBX)
3. Overview of the Counterparty of the Share Acquisition
(Details processed according to the agreement)
4. Number of Shares to be Acquired, Acquisition Price, and Shareholding Status
The acquisition price was determined based on an estimated market capitalization calculated by setting a payback period of about five years against the adjusted annual operating profit on a normal earnings basis (approx. 60 million yen or more) of RBX. The adjusted annual operating profit conservatively reflects probable business growth and cost reductions based on RBX's recent one-year performance.
5. Schedule
(1) Board Resolution Date: April 27, 2026
(2) Contract Date: April 27, 2026
(3) Share Transfer Execution Date: May 15, 2026 (Scheduled)
6. Future Outlook
The impact on the consolidated financial results for the fiscal year ending December 2026 is currently being examined and will be announced as soon as it is determined after the acquisition is completed.