Co-hosted Webinar Announcement: Break Free from Price Competition! "Full Channel Strategy" to Create "Brand Preference" ~In-house EC x Domestic Malls x Cross-border EC x SNS~

F-Code Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Tsutomu Kudo; Securities Code: 9211; hereinafter "the Company") will speak at a free co-hosted webinar held in April.

In this seminar, professionals from each field will unravel the forefront of diverse customer touchpoints, focusing on the "Full Channel Strategy" that links various channels to cultivate a strong brand.

From our company, we will explain the concept of resolving hesitation just before purchase and encouraging decision-making in the increasingly competitive EC market. Furthermore, we will introduce how to utilize the "popularity function," which visualizes the number of viewers, focusing on the bandwagon effect (conformity phenomenon) that uses the actions of others as a basis for judgment.

Please take home a concrete roadmap and measures to achieve both "breaking free from price competition" and "balancing sales and profit," from the overall strategy of EC business to specific tactics for each channel.

Date April 16, 2026 (Thursday) 13:00-16:00 *Our presentation time: 13:30-14:00

Location Online event

Organizer Pureflat Co., Ltd.

How to participate Please apply using the form below. https://pureflat.co.jp/seminar/detail_260416/

〈About F-Code Co., Ltd.〉 ■Business Overview F-Code Co., Ltd. is a marketing technology company that aims to "enrich the world with marketing technology" and provides support through marketing and AI/technology. Since its establishment in 2006, it has supported clients' marketing in areas such as digital consulting, digital marketing support, SaaS product provision, and UI/UX improvement. In recent years, in the AI/technology domain, it has supported clients' business reforms through providing products utilizing generative AI, supporting the use and education of generative AI, and developing applications utilizing AI. With 16 group companies, we aim for further business expansion.

Company Profile Company Name: F-Code Co., Ltd. Location: 2F Kagurazaka Sotobori Dori Building, 1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825 Representative: Tsutomu Kudo, Representative Director and President Established: March 2006 Business Activities: DX strategy design and execution support, marketing support, AI and technology support Capital: 57,521 thousand yen (as of end of December 2025) Number of Employees: Approximately 850 (as of end of June 2025, group total) URL: https://f-code.co.jp/ Listed Market: Tokyo Stock Exchange Growth Market (Securities Code: 9211)