A Reinterpretation of JAPAN LUXURY — The World of Okayama Denim and Antiques by FUMI LEE, a VOGUE100 Honoree
FUMIJEAN, by VOGUE100 honoree FUMI LEE, will hold its first pop-up store at Hankyu Umeda Main Store. It will unveil a limited collection that fuses Okayama denim and antiques, expressing the aesthetic of 'wabi-sabi'.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:07
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:27 (322h 57m after Collected)
FUMIJEAN will open a store at 'Japan and me.' held at the Hankyu Umeda Main Store.
We will unveil a collection that embodies Japanese aesthetics and is only available now.
FUMIJEAN will hold its first-ever brand pop-up at the Hankyu Umeda Main Store starting Wednesday, April 22, 2026. Under the theme of reinterpreting JAPAN LUXURY, we will offer a limited quantity of the Japan-debut 'Umber & Smoky' collection, in addition to a select lineup including popular models.
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**About FUMIJEAN**
FUMIJEAN is a project by FUMI LEE, the first Japanese person to be selected for the VOGUE100. Centered on Okayama denim and antiques, it re-edits Japanese craftsmanship with the spirit of 'Onko-chishin' (discovering new things by studying the past) and communicates it globally.
**FUMI LEE's Appearance Schedule**
Please enjoy a moment of fashion talk with FUMI LEE, who has seen numerous shows and the latest Paris Fashion Week, at the venue.
4/22 (Wed) & 23 (Thu) 10:00 - 20:00
4/25 (Sat) & 26 (Sun) 13:00 - 18:00
**[Japan Premiere] 'Umber & Smoky' Limited Quantity Pre-sale**
The main highlight of this POP UP is the Japan premiere of the new 'Umber & Smoky' collection.
The colors woven by the deep, earthy Umber jacket and the soft, smoky Smoky pants sublimate the 'beauty of wabi-sabi' into modern fashion. Okayama artisans spent over six months on each piece, repeating dyeing and processing. This is a limited quantity item and will be available while supplies last.
We will unveil a collection that embodies Japanese aesthetics and is only available now.
FUMIJEAN will hold its first-ever brand pop-up at the Hankyu Umeda Main Store starting Wednesday, April 22, 2026. Under the theme of reinterpreting JAPAN LUXURY, we will offer a limited quantity of the Japan-debut 'Umber & Smoky' collection, in addition to a select lineup including popular models.
---
**About FUMIJEAN**
FUMIJEAN is a project by FUMI LEE, the first Japanese person to be selected for the VOGUE100. Centered on Okayama denim and antiques, it re-edits Japanese craftsmanship with the spirit of 'Onko-chishin' (discovering new things by studying the past) and communicates it globally.
**FUMI LEE's Appearance Schedule**
Please enjoy a moment of fashion talk with FUMI LEE, who has seen numerous shows and the latest Paris Fashion Week, at the venue.
4/22 (Wed) & 23 (Thu) 10:00 - 20:00
4/25 (Sat) & 26 (Sun) 13:00 - 18:00
**[Japan Premiere] 'Umber & Smoky' Limited Quantity Pre-sale**
The main highlight of this POP UP is the Japan premiere of the new 'Umber & Smoky' collection.
The colors woven by the deep, earthy Umber jacket and the soft, smoky Smoky pants sublimate the 'beauty of wabi-sabi' into modern fashion. Okayama artisans spent over six months on each piece, repeating dyeing and processing. This is a limited quantity item and will be available while supplies last.
FAQ
When and where will the FUMIJEAN pop-up event take place?
It will be held at Hankyu Umeda Main Store from April 22, 2026 (Wednesday). Designer FUMI LEE is also scheduled to attend on specific days.
What is the concept of this brand?
The brand is themed around 'Reinterpreting JAPAN LUXURY,' blending Okayama denim with antiques to express Japanese craftsmanship through the spirit of 'Wenkuzhixin' (learning from the past to create the new).
Are there any limited edition items?
Yes, a new limited edition item called 'Umber & Smoky' will be released in advance in limited quantities. It is a rare item crafted by artisans over more than six months.