Empathy-Driven IP x Vocaloid Producer Strategy for Gen Z! How to Design Touchpoints and Results by Leveraging Market Enthusiasm? [Held on June 12]

EYEZ Inc. (Headquarters: Shibuya-ku, Tokyo; President: Noriyuki Fukushima; TSE Growth: 5242), operator of the No. 1 advertising industry platform 'Media Radar,' will host the '22nd Media Radar WEEK 2026 Summer' marketing seminar on Friday, June 12. Experts in Gen Z marketing will take the stage. Viewing registration is free.

In recent years, marketing to Gen Z has undergone significant changes. With social media and video content becoming mainstream, many feel that traditional advertising methods are no longer effective or are being ignored. While the use of IPs such as anime, games, and Vocaloid is gaining attention, the design of 'how to leverage the target's enthusiasm' is becoming more important than just 'who to partner with' to achieve results. This seminar will focus on content marketing through co-creation with Vocaloid producers, explaining how to create 'ads that resonate' with Gen Z, communication design that generates enthusiastic fans, and practical points for driving purchases.

Participation is free for the first 200 people, so please join us.

Date and Time: Friday, June 12, 2026, 13:00–14:00 Venue: Online (Zoom) Fee: Free

Session programs include Yuki Yagi from KADOKAWA Corporation on 'Turning Ads into Beloved Content: Content Marketing Strategies to Increase Gen Z Touchpoints with Vocaloid Producers' and Keidai Kawano from Aquastar Inc. on 'Empathy-Driven IP Tie-ups for Gen Z: Promotion and Communication Design for Results.'