Advertising Strategy Targeting Competitor Site Visitors: A 'Dream Method' to Reach Users Close to Conversion (June 8)
I's, Inc., operator of the Media Radar platform, will hold the '22nd Media Radar WEEK 2026 Summer' marketing seminar on June 8. Daiki Yoshihara, CEO of Delight Solutions, will present an advertising strategy targeting those considering competitor services.
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- 📰 Published: May 25, 2026 at 18:00
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I's, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Noriyuki Fukushima; TSE Growth: 5242), operator of the advertising industry platform 'Media Radar,' will host a presentation by Delight Solutions, Inc. at its marketing seminar, '22nd Media Radar WEEK 2026 Summer,' on June 8 (Monday). Participation is free.
## Advertising Strategy Targeting Competitor Site Visitors
This session will cover 'Rival Marketing Advertising,' a method that delivers company ads directly to users comparing or considering competitor services. Unlike general retargeting, which targets only 'company site visitors,' this method reaches users who are currently visiting competitor or comparison sites and are in the midst of comparison.
This approach is ideal for companies experiencing rising CPA in listing ads or difficulty in target design. Implementation success stories include improving CPA by approximately 1/6 in the real estate investment sector and achieving 1,133 conversions annually for a vocational school.
## Event Overview
- Date: June 8, 2026 (Monday), 11:00–12:00
- Venue: Online (Zoom)
- Participation Fee: Free
- Speaker: Daiki Yoshihara, CEO of Delight Solutions, Inc.
## Advertising Strategy Targeting Competitor Site Visitors
This session will cover 'Rival Marketing Advertising,' a method that delivers company ads directly to users comparing or considering competitor services. Unlike general retargeting, which targets only 'company site visitors,' this method reaches users who are currently visiting competitor or comparison sites and are in the midst of comparison.
This approach is ideal for companies experiencing rising CPA in listing ads or difficulty in target design. Implementation success stories include improving CPA by approximately 1/6 in the real estate investment sector and achieving 1,133 conversions annually for a vocational school.
## Event Overview
- Date: June 8, 2026 (Monday), 11:00–12:00
- Venue: Online (Zoom)
- Participation Fee: Free
- Speaker: Daiki Yoshihara, CEO of Delight Solutions, Inc.
FAQ
「ライバルマーケティング広告」とはどのような手法ですか？
競合サービスを比較・検討しているユーザーに対し、自社広告を直接届けることができる広告手法です。
一般的なリマーケティング広告と何が違いますか？
リマーケティングが自社サイト訪問者のみを対象とするのに対し、競合サイトや比較サイトを訪問した、検討フェーズにあるユーザーへアプローチできる点が異なります。
セミナー「第22回メディアレーダーWEEK 2026 夏」の開催概要は？
2026年6月8日（月）11:00～12:00にオンライン（Zoom）で開催され、参加費は無料です。
講師の吉原大樹氏の経歴は？
株式会社ディライトソリューションズ代表取締役社長で、競合他社をリターゲティングできる広告手法を開発し、300社以上の取引実績があります。
この広告手法を導入することでどのようなメリットがありますか？
CPA（獲得単価）の改善や、ターゲット層への効率的なアプローチが可能で、不動産投資やBtoBソフトなどの業種で導入実績があります。