EYEVAN Unveils New Visuals with Global Brand Ambassador Jun Asami, Kicking Off a New Chapter with Yui Neiro
Eyewear brand EYEVAN has launched a new campaign featuring its global brand ambassador, Jun Asami, Top Star of Takarazuka Revue Snow Troupe (appointed March 2025), and newly appointed Top Musumeyaku, Yui Neiro (appointed February 2026). The campaign aims to express EYEVAN's concept of 'original perspective' and promote 'Made in Japan / Fukui Sabae' craftsmanship and Japanese culture globally. Yui Neiro's debut performance as Top Musumeyaku, '波うららかに、めおと日和', opens on April 13, 2026.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 13, 2026 at 19:38 (3h 2m after Collected)
EYEVAN, an eyewear brand established in 1972, has consistently innovated in eyewear design and quality, emphasizing Japanese craftsmanship from Fukui Sabae. The brand's current concept is 'Wear an Original Perspective.' Jun Asami, the Top Star of Takarazuka Revue Snow Troupe, who became a global brand ambassador in March 2025, is now joined by Yui Neiro, the Top Musumeyaku of the same troupe, appointed in February 2026, for a new campaign. This collaboration seeks to showcase EYEVAN's concept through their diverse charms. The Takarazuka Revue, with over 110 years of history, is known for its unique blend of Japanese aesthetics and global entertainment, which resonates with EYEVAN's brand philosophy. The campaign also aims to promote 'Made in Japan / Fukui Sabae' craftsmanship and Japanese culture worldwide as EYEVAN looks towards its next 100 years. Jun Asami's Grand Theater debut as Top Star will be in 'ROBIN THE HERO' in 2025. Yui Neiro will debut as Top Musumeyaku and partner with Jun Asami in '波うららかに、めおと日和' (Umeda Arts Theater Main Hall), which opens on April 13, 2026. A campaign video is scheduled for release in late April.