[IP-Driven Fan Engagement XR Entertainment Leading Company ExREAL] Maximizing the Enthusiasm of Japan's National Football Team Towards the FIFA World Cup with "Beyond Reality" XR
ExREAL is holding an XR support event for Japan's National Football Team, "SAMURAI BLUE," in Shibuya for the 2026 FIFA World Cup. Utilizing AR/VR/MR technology, it offers an immersive experience, aiming to maximize fan engagement as a next-generation support event.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:16
- 🔍 Collected: April 30, 2026 at 13:01
- 🤖 AI Analyzed: April 30, 2026 at 13:07 (6 min after Collected)
ExREAL Co., Ltd. (Headquarters: Tokyo, Representative Director: Junichi Izumi, hereinafter "ExREAL"), a leading company in fan engagement XR for global sports and large-scale entertainment IPs, is pleased to announce that it will hold the XR event "Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE Presented by SAISON" at Shibuya MIYASHITA PARK "or" from Friday, May 29, 2026, to Monday, July 20, 2026 (public holiday), to boost support for Japan's National Football Team "SAMURAI BLUE" in this year's FIFA World Cup.
This event is officially sanctioned by the Japan Football Association and welcomes Mitsui Fudosan Co., Ltd. and Credit Saison Co., Ltd., major partners of Japan's National Football Team, as special sponsors. Adidas Japan K.K. and The Yomiuri Shimbun Holdings will provide business cooperation, and it will be implemented jointly with Dentsu Inc., J-WAVE, and Frontier International Inc.
**Next-Generation Support Event Offering Overwhelming Immersion with "Beyond Reality" XR Technology**
The "Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE Presented by SAISON" is the second project in ExREAL's "Experience Series" of XR events, which ExREAL plans and operates.
This event utilizes XR technologies such as AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) to provide a next-generation support experience that is not just cheering, but offers an overwhelming sense of immersion, like "diving onto the pitch with the players." By maximizing the brand value of "SAMURAI BLUE" and creating new points of contact between players and fans, the event aims to foster momentum for supporting Japan's National Football Team.
**Strengths of the "Experience Series" XR Events**
ExREAL's "Experience Series" of XR events is characterized by innovative experience design that transcends the boundaries of traditional sports and music events.
- **Innovative "Presence" Beyond Physical Distance**
XR technology eliminates the barriers of physical movement and restrictions for players and artists, providing immersive experiences "beyond reality," which is also the origin of ExREAL's company name. Fans can enjoy a pseudo-experience as if they were meeting the person face-to-face.
- **Creation of Continuous Fan Engagement through Long-Term Hosting**
Unlike single-day events like matches or concerts, these can be held as exhibition-style content for several months. This enables the creation of continuous points of contact with a greater number of fans.
- **New Business Model Maximizing IP Value**
XR experiences, freed from physical constraints, expand the scope of IP utilization and simultaneously achieve sustainable profitability and increased fan engagement.
**Track Record with Global IPs**
In the 2025 MLB Japan Opening Series, ExREAL partnered with the Los Angeles Dodgers to hold the "Dodgers Experience" at Toranomon Hills "TOKYO NODE." This new sports experience utilizing XR technology received high acclaim.
Despite being only in its second year since establishment, ExREAL is advancing multiple projects not only in Japan but also with top IPs worldwide, including in the Americas and Europe, rapidly increasing its presence as an undisputed leading company in the XR entertainment field.
**About ExREAL**
ExREAL's mission is "Experiences better lives," and it is an entertainment company that designs IP-driven experiences utilizing XR (AR / VR / MR) technology.
Its strength lies in planning and producing XR content that allows shared "experiences beyond reality" in real spaces, together with global sports, music, and cultural IPs.
In the sports, music, and culture sectors, ExREAL supports Go-To-Market strategies for global IPs in Japan, as well as in European and Asian markets, to maximize fan engagement.
**Event Outline**
Event Name: Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE presented by SAISON
Duration: Friday, May 29, 2026 - Monday, July 20, 2026 (Public Holiday)
Location: Shibuya MIYASHITA PARK "or"
Organizers: ExREAL Co., Ltd., Dentsu Inc., J-WAVE, Frontier International Inc.
Special Sponsors: Mitsui Fudosan Co., Ltd., Credit Saison Co., Ltd.
This event is officially sanctioned by the Japan Football Association and welcomes Mitsui Fudosan Co., Ltd. and Credit Saison Co., Ltd., major partners of Japan's National Football Team, as special sponsors. Adidas Japan K.K. and The Yomiuri Shimbun Holdings will provide business cooperation, and it will be implemented jointly with Dentsu Inc., J-WAVE, and Frontier International Inc.
**Next-Generation Support Event Offering Overwhelming Immersion with "Beyond Reality" XR Technology**
The "Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE Presented by SAISON" is the second project in ExREAL's "Experience Series" of XR events, which ExREAL plans and operates.
This event utilizes XR technologies such as AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) to provide a next-generation support experience that is not just cheering, but offers an overwhelming sense of immersion, like "diving onto the pitch with the players." By maximizing the brand value of "SAMURAI BLUE" and creating new points of contact between players and fans, the event aims to foster momentum for supporting Japan's National Football Team.
**Strengths of the "Experience Series" XR Events**
ExREAL's "Experience Series" of XR events is characterized by innovative experience design that transcends the boundaries of traditional sports and music events.
- **Innovative "Presence" Beyond Physical Distance**
XR technology eliminates the barriers of physical movement and restrictions for players and artists, providing immersive experiences "beyond reality," which is also the origin of ExREAL's company name. Fans can enjoy a pseudo-experience as if they were meeting the person face-to-face.
- **Creation of Continuous Fan Engagement through Long-Term Hosting**
Unlike single-day events like matches or concerts, these can be held as exhibition-style content for several months. This enables the creation of continuous points of contact with a greater number of fans.
- **New Business Model Maximizing IP Value**
XR experiences, freed from physical constraints, expand the scope of IP utilization and simultaneously achieve sustainable profitability and increased fan engagement.
**Track Record with Global IPs**
In the 2025 MLB Japan Opening Series, ExREAL partnered with the Los Angeles Dodgers to hold the "Dodgers Experience" at Toranomon Hills "TOKYO NODE." This new sports experience utilizing XR technology received high acclaim.
Despite being only in its second year since establishment, ExREAL is advancing multiple projects not only in Japan but also with top IPs worldwide, including in the Americas and Europe, rapidly increasing its presence as an undisputed leading company in the XR entertainment field.
**About ExREAL**
ExREAL's mission is "Experiences better lives," and it is an entertainment company that designs IP-driven experiences utilizing XR (AR / VR / MR) technology.
Its strength lies in planning and producing XR content that allows shared "experiences beyond reality" in real spaces, together with global sports, music, and cultural IPs.
In the sports, music, and culture sectors, ExREAL supports Go-To-Market strategies for global IPs in Japan, as well as in European and Asian markets, to maximize fan engagement.
**Event Outline**
Event Name: Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE presented by SAISON
Duration: Friday, May 29, 2026 - Monday, July 20, 2026 (Public Holiday)
Location: Shibuya MIYASHITA PARK "or"
Organizers: ExREAL Co., Ltd., Dentsu Inc., J-WAVE, Frontier International Inc.
Special Sponsors: Mitsui Fudosan Co., Ltd., Credit Saison Co., Ltd.