Popular Pop-up Shop Becomes Permanent! 'EXPO 2027 Official Store Sogo Yokohama' Opens April 29
The official store for GREEN×EXPO 2027 will open as a permanent location on the 7th floor of Sogo Yokohama on April 29, 2026, featuring merchandise and a mascot greeting event.
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- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
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The GREEN×EXPO Association (Official Name: Association for the International Horticultural Exhibition 2027, Chairperson: Yoshinobu Tsutsui, Location: Naka-ku, Yokohama) and the 2027 International Horticultural Exhibition Master License Office (2027MLO, Representative Executive: Hiroaki Shimizu, Location: Nishi-ku, Yokohama) will open the 'EXPO 2027 Official Store Sogo Yokohama' on Wednesday, April 29, 2026. This store will feature official licensed products for GREEN×EXPO 2027 (International Horticultural Exhibition 2027), which will be held in Yokohama in 2027.
Following the success of temporary pop-up shops at the same venue, the store is transitioning to a permanent status as the opening of the Expo in March 2027 is less than a year away. This marks the fourth permanent official store in Yokohama. By utilizing its highly convenient location directly connected to Yokohama Station, the store aims to promote the charm of the Expo to both local residents and visitors.
[Store Details]
Store Name: EXPO 2027 Official Store Sogo Yokohama
Opening Date: April 29, 2026 (Wed/Holiday)
Location: Sogo Yokohama 7th Floor (2-18-1 Takashima, Nishi-ku, Yokohama)
Hours: 10:00 AM – 8:00 PM
[Tunk-Tunk Greeting Event]
To celebrate the opening, the official mascot 'Tunk-Tunk' will appear for photos and interaction.
Schedule: April 29, (1) 12:00, (2) 14:00, (3) 16:00 (approx. 30 mins each)
Participation: Tickets will be given to customers who spend 1,000 yen or more starting from 10:00 AM on April 29 (Limited to 30 groups per session).
[About 2027MLO]
The 2027MLO manages the intellectual property (IP) of the GREEN×EXPO 2027 brand under consignment from the Association. Its responsibilities include planning, manufacturing, and selling licensed products, as well as developing official stores and managing official EC sites. The MLO was established on December 9, 2024.
Following the success of temporary pop-up shops at the same venue, the store is transitioning to a permanent status as the opening of the Expo in March 2027 is less than a year away. This marks the fourth permanent official store in Yokohama. By utilizing its highly convenient location directly connected to Yokohama Station, the store aims to promote the charm of the Expo to both local residents and visitors.
[Store Details]
Store Name: EXPO 2027 Official Store Sogo Yokohama
Opening Date: April 29, 2026 (Wed/Holiday)
Location: Sogo Yokohama 7th Floor (2-18-1 Takashima, Nishi-ku, Yokohama)
Hours: 10:00 AM – 8:00 PM
[Tunk-Tunk Greeting Event]
To celebrate the opening, the official mascot 'Tunk-Tunk' will appear for photos and interaction.
Schedule: April 29, (1) 12:00, (2) 14:00, (3) 16:00 (approx. 30 mins each)
Participation: Tickets will be given to customers who spend 1,000 yen or more starting from 10:00 AM on April 29 (Limited to 30 groups per session).
[About 2027MLO]
The 2027MLO manages the intellectual property (IP) of the GREEN×EXPO 2027 brand under consignment from the Association. Its responsibilities include planning, manufacturing, and selling licensed products, as well as developing official stores and managing official EC sites. The MLO was established on December 9, 2024.