"Where Experiences Yet to Exist Are Born" - Experiential Entertainment Laboratory 'Experiful Garage' Kicks Off!
Experiful Co., Ltd., an experiential entertainment planning company, announced the launch of its research and development hub for experiential entertainment, 'Experiful Garage,' in Ueno, Tokyo, starting May 1, 2026. This 'living laboratory' will consistently carry out the entire process from experimenting with ideas to refining and publicly releasing them, aiming to create the company's next generation of content.
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Experiful Garage Image
Experiful Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Leomax Nagayasu), an experiential entertainment planning company, announced the launch of its research and development hub for experiential entertainment, 'Experiful Garage,' in Ueno, Tokyo, starting Friday, May 1, 2026.
With the concept of 'A place where experiences yet to exist are born,' this facility is a 'living laboratory' for experiential entertainment that consistently carries out the entire process from experimenting with ideas to refining and publicly releasing them. We have consolidated the know-how in experiential entertainment production cultivated to date and have created a space for experimentation and challenges that goes beyond client work.
◆ What is Experiful Garage?
Experiful Garage is an experiential entertainment research and development hub established by Experiful, an experiential entertainment planning company. It was founded to continuously address the question, 'How can we create excitement that no one has ever experienced?' Outside of client work, ideas are experimented with, failed, and refined. Through this iterative process, Experiful's next 'experiences' will be born.
In addition, starting from this facility, we will continue to accept requests for the production of original experiential entertainment, including mystery-solving, escape games, and murder mysteries. If you are considering developing unique experiential content for your company, facility, or local government, please feel free to consult us first.
◆ Representative Comment
President and CEO
Leomax Nagayasu
Born in 1994. Graduated from Keio University, Faculty of Economics, joined Recruit Co., Ltd. During his university years, he started a business in Gunma Prefecture, launching a renovated traditional Japanese house accommodation facility. Also, during his study abroad in Seattle, USA, he organized a Guinness World Record challenge event, setting the world record for 'the most people standing up simultaneously with arms linked.' After leaving Recruit, with the belief that 'the richness of life is determined by the total amount of memories,' he founded Experiful Co., Ltd. to provide opportunities for people to create memories. Originally from Takashima City, Shiga Prefecture.
Experiful Co., Ltd. has brought various experiential entertainment to the world, such as murder mysteries, mystery-solving, treasure hunts, and immersive content, with the mission of realizing a world 'filled with people overflowing with memories.' Moving forward, to create even more exciting experiential entertainment, we have launched Experiful Garage as our research and development hub. It will operate as a base to transform experiential entertainment ideas from the conceptual stage into actual forms. The experiences born here may one day come alive in your town or facility.
◆ Facility Overview
Experiful Garage Image
◯ Facility Name: Experiful Garage
◯ Address: 1-5-22 Shimo-Ueno, Taito-ku, Tokyo 110-0004
◯ Access: 9 minutes walk from Ueno Station
◯ Official HP: Experiful Garage
◯ Operating Company: Experiful Co., Ltd. (https://experiful.jp/)
[Details here]
Experiential Entertainment R&D Hub Experiful Garage (https://experiful.jp/facility/experiful-garage/)
◆ About Experiful Co., Ltd.
Based on the belief that 'the richness of life is determined by the total amount of memories,' this is Japan's first 'memory venture' experiential entertainment planning company. To date, we have managed five murder mystery specialty stores 'Detective Camp,' five mystery-solving cafes 'Hatena Coffee Shop,' published the 'Pocket Mystery®' series of murder mystery games, planned and produced location-based mystery treasure hunt games, and planned and operated costume mystery events. The content we have handled has been featured in various media, including Mezamashi TV and Akko ni Omakase!. Through these businesses, we continue our activities with the mission of realizing a society 'filled with people overflowing with memories.'
◆ Company Profile
◎ Trade Name: Experiful Co., Ltd.
◎ Representative Director: Leomax Nagayasu
◎ Head Office: 4F Chuoko Building, 1-14-14 Ginza, Chuo-ku, Tokyo
◎ Contact: 03-5577-2264 (leo.nagayasu@experiful.jp)
◎ HP: https://experiful.jp/
◆ Inquiries regarding news release
Contact: Experiful Co., Ltd. 03-5577-2264 (main) E-mail: leo.na
Experiful Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Leomax Nagayasu), an experiential entertainment planning company, announced the launch of its research and development hub for experiential entertainment, 'Experiful Garage,' in Ueno, Tokyo, starting Friday, May 1, 2026.
With the concept of 'A place where experiences yet to exist are born,' this facility is a 'living laboratory' for experiential entertainment that consistently carries out the entire process from experimenting with ideas to refining and publicly releasing them. We have consolidated the know-how in experiential entertainment production cultivated to date and have created a space for experimentation and challenges that goes beyond client work.
◆ What is Experiful Garage?
Experiful Garage is an experiential entertainment research and development hub established by Experiful, an experiential entertainment planning company. It was founded to continuously address the question, 'How can we create excitement that no one has ever experienced?' Outside of client work, ideas are experimented with, failed, and refined. Through this iterative process, Experiful's next 'experiences' will be born.
In addition, starting from this facility, we will continue to accept requests for the production of original experiential entertainment, including mystery-solving, escape games, and murder mysteries. If you are considering developing unique experiential content for your company, facility, or local government, please feel free to consult us first.
◆ Representative Comment
President and CEO
Leomax Nagayasu
Born in 1994. Graduated from Keio University, Faculty of Economics, joined Recruit Co., Ltd. During his university years, he started a business in Gunma Prefecture, launching a renovated traditional Japanese house accommodation facility. Also, during his study abroad in Seattle, USA, he organized a Guinness World Record challenge event, setting the world record for 'the most people standing up simultaneously with arms linked.' After leaving Recruit, with the belief that 'the richness of life is determined by the total amount of memories,' he founded Experiful Co., Ltd. to provide opportunities for people to create memories. Originally from Takashima City, Shiga Prefecture.
Experiful Co., Ltd. has brought various experiential entertainment to the world, such as murder mysteries, mystery-solving, treasure hunts, and immersive content, with the mission of realizing a world 'filled with people overflowing with memories.' Moving forward, to create even more exciting experiential entertainment, we have launched Experiful Garage as our research and development hub. It will operate as a base to transform experiential entertainment ideas from the conceptual stage into actual forms. The experiences born here may one day come alive in your town or facility.
◆ Facility Overview
Experiful Garage Image
◯ Facility Name: Experiful Garage
◯ Address: 1-5-22 Shimo-Ueno, Taito-ku, Tokyo 110-0004
◯ Access: 9 minutes walk from Ueno Station
◯ Official HP: Experiful Garage
◯ Operating Company: Experiful Co., Ltd. (https://experiful.jp/)
[Details here]
Experiential Entertainment R&D Hub Experiful Garage (https://experiful.jp/facility/experiful-garage/)
◆ About Experiful Co., Ltd.
Based on the belief that 'the richness of life is determined by the total amount of memories,' this is Japan's first 'memory venture' experiential entertainment planning company. To date, we have managed five murder mystery specialty stores 'Detective Camp,' five mystery-solving cafes 'Hatena Coffee Shop,' published the 'Pocket Mystery®' series of murder mystery games, planned and produced location-based mystery treasure hunt games, and planned and operated costume mystery events. The content we have handled has been featured in various media, including Mezamashi TV and Akko ni Omakase!. Through these businesses, we continue our activities with the mission of realizing a society 'filled with people overflowing with memories.'
◆ Company Profile
◎ Trade Name: Experiful Co., Ltd.
◎ Representative Director: Leomax Nagayasu
◎ Head Office: 4F Chuoko Building, 1-14-14 Ginza, Chuo-ku, Tokyo
◎ Contact: 03-5577-2264 (leo.nagayasu@experiful.jp)
◎ HP: https://experiful.jp/
◆ Inquiries regarding news release
Contact: Experiful Co., Ltd. 03-5577-2264 (main) E-mail: leo.na