EXIDEA to Speak at Marketing Webinar on 'Top-of-Mind' Brand Design in the AI Era

EXIDEA, Inc. (HQ: Chuo-ku, Tokyo; CEO: Takuma Ogawa), a company providing category branding for achieving 'top-of-mind' market status, will participate in a marketing seminar hosted by Irugurum, Inc. The seminar will bring together 10 companies at the forefront of advertising, SEO, and content, presenting sessions on the latest winning strategies for each channel. EXIDEA will appear in the final 10th session to explain how to design a brand that is chosen 'before it is searched' amidst the proliferation of AI search, from the perspective of category branding. Date: Wednesday, June 10, 2026, 11:00 - 14:40 (Live and archive streaming) Format: Online Host: Irugurum, Inc. ■ Background of Presentation With the spread of LLM search services like Google AI Overviews (AIO), ChatGPT, and Perplexity, the premises of the search market are changing, such as the increase in 'Zero-Click searches' where users are satisfied with AI answers without clicking on websites. However, this change has another facet. Users who visit sites after going through AI search arrive having already obtained information, and it has been reported that this leads more easily to inquiries and conversions. While the 'quantity' of traffic may decrease, it can be said that the 'quality' is rising. EXIDEA will present brand design techniques to adapt to this structural change in marketing, delivering information to users who are holding issues and empathetic to brands and services. ■ Content of Session The session is titled '[Top-of-Mind] Brand Design Techniques to Win Before Being Searched.' EXIDEA will explain information design methods they have reached through research on the purchasing impact of brand recall and accumulated knowledge on AI/SEO. The scheduled content includes: - Why increasing search rankings or traffic is not leading to nominations or sales. - How to organize and present information for AI to cite and refer to. - Methods for category design to become the 'top-of-mind' in your field. Akihiro Tarumi, Manager, Marketing Consulting Dept., EXIDEA, Inc. 'We are receiving more consultations saying, "My search rankings have gone up, but inquiries haven't." This is because AI provides answers and users have fewer opportunities to compare things themselves. From now on, whether you are remembered before being searched will be the dividing line. On the day, I will talk concretely about how to create top-of-mind status, which we have seen from our support for over 300 companies and our analysis of the Category Branding White Paper.'