EXIDEA to Present 'Brand SEO Strategy' for Lead Generation in the AI Era at 'Next Generation SEO Summit'
EXIDEA Inc. will speak at the 'Next Generation SEO Summit' on June 3, 2026. Marketing Director Akihiro Tarumi will explain the 'Brand SEO Strategy' to counter 'zero-click searches' and focus on high-quality lead acquisition in the age of AI search.
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- 📰 Published: May 26, 2026 at 17:00
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EXIDEA Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Takuma Ogawa), a provider of category branding services aimed at achieving market leadership, will speak at the online conference 'Next Generation SEO Summit' hosted by Bruce Clay Japan Inc. on Tuesday, June 3, 2026.
Akihiro Tarumi, Manager of the Marketing Consulting Department, will present on 'Brand SEO Strategy' designed to acquire leads directly linked to conversions.
### Background
The rise of Large Language Model (LLM) search engines like Google's AI Overviews (AIO), ChatGPT, and Perplexity is shifting the fundamentals of the search market. Even with high rankings, 'zero-click searches'—where users find answers within the AI interface without clicking on websites—are increasing. Traditional SEO focused solely on volume is becoming insufficient for lead generation.
However, this shift has another dimension. Users arriving via AI search often possess more preliminary information, leading to higher inquiry-to-conversion rates. While the 'quantity' of traffic may decrease, the 'quality' is rising. The challenge for marketers today is how to implement strategies that leverage this structural change.
### Session Details
EXIDEA is a marketing support firm with over a decade of SEO consulting experience and extensive research in LLM Search Optimization (LLMO). This session will cover:
- Title: 'Changing Inquiry Quality! The New Standard for Lead Generation: Brand SEO Strategy'
- Time: June 3, 2026 (Tue) 10:00-15:00
- Key Topics:
- The role of knowledge bases in the AI search era.
- How to identify causes for declining organic traffic.
- Defining content that is highly valued by AI.
- Practical steps to improve sales efficiency.
### About 'Next Generation SEO Summit'
Hosted by Bruce Clay Japan, this online conference focuses on SEO strategies tailored for the AI search era. Nine leading companies, including EXIDEA, will share their latest insights.
- Name: Next Generation SEO Summit
- Date: June 3, 2026 (Tue) 10:00-15:00
- Format: Online (Free / Capacity: 500 participants)
- Organizer: Bruce Clay Japan Inc.
Akihiro Tarumi, Manager of the Marketing Consulting Department, will present on 'Brand SEO Strategy' designed to acquire leads directly linked to conversions.
### Background
The rise of Large Language Model (LLM) search engines like Google's AI Overviews (AIO), ChatGPT, and Perplexity is shifting the fundamentals of the search market. Even with high rankings, 'zero-click searches'—where users find answers within the AI interface without clicking on websites—are increasing. Traditional SEO focused solely on volume is becoming insufficient for lead generation.
However, this shift has another dimension. Users arriving via AI search often possess more preliminary information, leading to higher inquiry-to-conversion rates. While the 'quantity' of traffic may decrease, the 'quality' is rising. The challenge for marketers today is how to implement strategies that leverage this structural change.
### Session Details
EXIDEA is a marketing support firm with over a decade of SEO consulting experience and extensive research in LLM Search Optimization (LLMO). This session will cover:
- Title: 'Changing Inquiry Quality! The New Standard for Lead Generation: Brand SEO Strategy'
- Time: June 3, 2026 (Tue) 10:00-15:00
- Key Topics:
- The role of knowledge bases in the AI search era.
- How to identify causes for declining organic traffic.
- Defining content that is highly valued by AI.
- Practical steps to improve sales efficiency.
### About 'Next Generation SEO Summit'
Hosted by Bruce Clay Japan, this online conference focuses on SEO strategies tailored for the AI search era. Nine leading companies, including EXIDEA, will share their latest insights.
- Name: Next Generation SEO Summit
- Date: June 3, 2026 (Tue) 10:00-15:00
- Format: Online (Free / Capacity: 500 participants)
- Organizer: Bruce Clay Japan Inc.
FAQ
「次世代SEO Summit」の開催日時と形式は？
2026年6月3日（火）10:00〜15:00に、オンライン形式で開催されます。参加費は無料、定員は500名です。
EXIDEAの登壇セッションのテーマは何ですか？
「問い合わせの質が変わる！リード獲得の新常識『ブランドSEO戦略』」をテーマに、AI検索時代のSEO戦略について解説します。
AI検索の普及によりSEO市場で起きている変化とは？
AIの回答でユーザーが満足し、Webサイトへのクリックが発生しない「ゼロクリック検索」が増加しており、流入数よりも流入の「質」が重視されるようになっています。
「ブランドSEO戦略」の目的は何ですか？
単なる上位表示による流入拡大ではなく、自社の価値を正しく理解した見込み顧客からの問い合わせを増やし、営業効率と売上を改善することを目指します。
EXIDEAの登壇者はどのような人物ですか？
マーケティングコンサル部部長の樽見章寛氏です。2017年から同社に参画し、生成AI活用やLLMO（LLM検索最適化）を軸とした支援に取り組んでいます。