WiMAX Hikaku.com Releases Home Router Related Services Chaos Map April 2026 Edition

EXIDEA Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuma Ogawa), through its comparison media specializing in WiMAX, pocket WiFi, and home routers, "WiMAX Hikaku.com," has released the April 2026 edition of its chaos map for home router related services.

This chaos map organizes the current home router market into four categories: "WiMAX," "SoftBank Air," "Docomo home 5G," and "Rakuten Turbo," and visualizes the application channels for each service from the perspectives of "official web channels," "partner web channels," and "in-store channels."

This allows users to grasp not only "which home router to choose" but also "where to apply" and "what kind of sales structure each line has" at a glance.

■ Background of Chaos Map Creation

When considering internet environments for homes, an increasing number of users are comparing home routers in recent years due to reasons such as "no construction required," "ready to use as soon as the device arrives," and "easy to install in rental housing or when moving."

Indeed, Docomo promotes home 5G as a "just plug it into an outlet" solution, and SoftBank Air is also marketed as a home Wi-Fi that requires no construction. Rakuten Turbo emphasizes the point of "no construction required and ready to use immediately," and WiMAX also offers home routers through official UQ channels. These major companies form the current home router market.

On the other hand, the home router market is not simply a matter of "comparing service names." Even for the same home router, the entry points for information gathering and comparison points differ depending on the application channel.

For example, application destinations differ as follows:

• Apply from the official website

• Apply from a partner web application channel

• Apply in-store at shops or electronics retailers

From a user's perspective, the home router market can appear complex, with multiple lines, brands, and application channels intertwined, making it difficult to understand "what types of services are even available."

Therefore, WiMAX Hikaku.com has created the "Home Router Related Services Chaos Map April 2026 Edition" to help those considering home routers get an overview of the entire market by organizing major services and application structures.

■ What is a Home Router?

A home router is a general term for a Wi-Fi router used by placing it in a home. A major feature is that it does not require installation work like optical fiber and can be used by simply connecting it to an outlet and performing initial setup after the device arrives.

Its ease of introduction is a strength, making it a strong option for those living in rental housing, those planning to move, and those who want to set up a home Wi-Fi environment quickly.

However, since the structure of lines, devices, fees, benefits, and application channels differs for each service, it is important to consider "which brand to choose" and "from which channel to apply" separately when comparing.

■ Overview of "Home Router Related Services Chaos Map April 2026 Edition"

This chaos map classifies the home router market into the following four categories:

• WiMAX

• SoftBank Air

• Docomo home 5G

• Rakuten Turbo

These four categories are the main home router related services officially and continuously offered by various companies as of April 2026. WiMAX Hikaku.com's home router comparison page also organizes these four categories—WiMAX, SoftBank Air, Docomo home 5G, and Rakuten Turbo—as primary comparison targets.

Furthermore, the application destinations for each category are organized into the following three:

• Official Web Channel

• Partner Web Channel

• In-store Channel

This organization allows users to compare not only "which line system to choose" but also "what application channels are available."

■ Organization of Each System

◾︎ WiMAX

WiMAX is characterized by the widespread presence of official UQ WiMAX and au channels, multiple web application channels, and in-store channels at electronics retailers. UQ official also categorizes WiMAX providers into electronics retailers, cable TV, and other telecommunications carriers, indicating a particularly multi-layered sales structure within the home router market.

◾︎ SoftBank Air

SoftBank Air is characterized by the presence of official SoftBank channels and multiple web application channels. It is also available at SoftBank shops and Y!mobile shops, making it one of the services with a strong application channel presence.

◾︎ Docomo home 5G

Docomo home 5G is a home router service offered by NTT Docomo. In addition to the official web channel, Docomo Online Shop, it is also available at Docomo shops and electronics retailers, characterized by a strong official sales structure within the home router market.

◾︎ Rakuten Turbo

Rakuten Turbo is a home router provided by Rakuten Mobile. In addition to the official website, contracts are also available at Rakuten Mobile shops, and currently, it has a relatively simple sales structure led by the official channels.

■ About WiMAX Hikaku.com

WiMAX Hikaku.com is a specialized comparison media that provides comparison information on WiMAX, home routers, and pocket WiFi. It organizes differences in fees, speed, devices, campaigns, and contract channels to help users choose the communication service that suits them.

The latest home router comparison page features the four main categories: WiMAX, SoftBank Air, Docomo home 5G, and Rakuten Turbo, as comparison targets.

Detailed comparisons of the four categories introduced this time are available on the following page:

WiMAX Hikaku.com will continue to provide content useful for comparing and considering communication services.

■ Company Overview

Company Name: EXIDEA Co., Ltd.
URL：https://exidea.co.jp
Location: KDX Ginza 1-chome Building 4F, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061
Representative Director: Takuma Ogawa
Established: May 2013
Capital: 15 million JPY
Number of Employees: 89 (consolidated) *As of end of April 2025
Business Activities: Web media operation, BtoB branding support, BtoB marketing support, video production/video marketing, marketing tool development and provision, SEO consulting