From the Revolution in SNS Marketing to Redefining the Gift Market: GiftX's Yuta Iitaka Speaks on "The Thinking of Creating Categories" [Category is Interview Released]

EXIDEA Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuma Ogawa; hereinafter referred to as EXIDEA) has released an interview article with Yuta Iitaka, Representative Director of GiftX Inc., on its owned media 'Category is,' which specializes in category branding.

▼ You can view the full article here

https://wa-concept.net/category-is/interview_005

Background of the Interview Release

In recent years, commoditization of products and services has accelerated in the B2B market, and differentiation solely based on 'features' or 'price' is reaching its limits. Amidst this, attention is gathering on 'category design,' a method to establish competitive advantage by defining one's own market and presenting new value standards.

'Category is,' operated by our company, is a specialized media outlet that disseminates knowledge for establishing such products and services as 'category leaders' in the market.

In this interview article, we invited Yuta Iitaka, Representative Director of GiftX Inc., who, as CMO of Hotto Link Inc., built overwhelming top-of-mind awareness with 'When you think of Twitter marketing, you think of Hotto Link,' and is now challenging the creation of new experiential value in the gift market.

Article Highlights

■ "Only Go Where the Winning Strategy is Visible": The Philosophy of Breakthrough Identified Through Data

The reality uncovered by data: 60% of X followers are contest accounts. What is the winning strategy derived from a sharpened perspective, and the definition of 'high-quality followers' uniquely designed?

■ The Reproducibility of "Shifting Halfway" Tactics Proven by "Nominator"
The unique event "Nominator," a blend of 'drinking' and 'seminar,' an online event launched in 3 days during the COVID-19 pandemic that generated 7,000 pieces of UGC in one week, and 200 nationwide speaking engagements. The reproducible method of designing spontaneous word-of-mouth by adding 'a single sense of incongruity' to standard strategies is discussed.

The Challenge of ¥2.3 Trillion in 'Unliked Gifts' and the Reason for Tackling a ¥10 Trillion Market

Japan's gift market reaches approximately ¥10 trillion. On the other hand, about ¥2.3 trillion is spent on gifts that do not match the recipient's preferences. To address this structural issue, we delve into the background and philosophy behind designing 'GIFTFUL,' a social gifting service that allows recipients to re-select their gifts.

Recommended for the following individuals:

• CEOs and marketers who want to break free from functional and price competition with rivals